11 Rules of Technology Success & Social Media 101

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Ramon Ray (http://www.smallbiztechnology.com) presentation to the Kentucky Small Business Development Center (October 2011)

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11 Rules of Technology Success & Social Media 101

  1. 1. RULES FOR TECHNOLOGY SUCCESS 1
  2. 2. RULE # 1 - INVEST IN TECHNOLOGY 2
  3. 3. takes time not get rich quick look at options INVEST IN TECHNOLOGY 3
  4. 4. Stop thinking of technology as a pain Stop thinking of technology as something dreary Stop thinking of technology as an expense INVEST IN TECHNOLOGY 4
  5. 5. RULE #2 - OUTSOURCE TECHNOLOGY 5
  6. 6.  Your time is valuable and limited  Your tech expertise is limited TECH RULE # 2 – OUTSOURCE TECH 6
  7. 7.  Your results will be crappy  Other things will suffer  You won’t look professional  You’ll lose sales  The earth will open up and swallow you TECH RULE #2 – OUTSOURCE TECH 7
  8. 8. RULE #3 - EDUCATE YOURSELF 8
  9. 9. Don’t be a nerd or geek Be an educated business owner Ignorance is not bliss. It’s stupidity and slow death Technology is scary to those who don’t know Everything is hard and confusing if you aren’t trained or informed TECH RULE #3 – EDUCATE YOURSELF 9
  10. 10. Read magazines with IT columns Attend technology events (like today) Take online courses (email marketing, etc) 10 TECH RULE #3 – EDUCATE YOURSELF
  11. 11. RULE #4 - DON’T TECHNOLOGIZE A BAD BUSINESS PROCESS 11
  12. 12. Tech NOT the answer for poor hiring Tech NOT the answer for a bad biz process Tech NOT the answer for poor customer service Tech is NOT the answer for low employee moral Tech NOT the answer for an idot boss RULE #4 – DON’T TECH A BAD BIZ PROCESS 12
  13. 13. 13 TECHNOLOGY WILL ONLY HELP A “BAD” PROBLEM GET BAD FASTER
  14. 14. RULE #5 - TREAT CUSTOMERS SPECIAL 14
  15. 15. All customers are not the same Segment your customers Sell to the right customer Sell them at the right time Sell them the right thing RULE #5 – TREAT CUSTOMERS SPECIAL “CRM” Amazon.com – king of personalization 15
  16. 16. Treating all customers as if they were the only one Knowing what customers want and giving it to them Implement Lifecycle Marketing 16 “CRM”
  17. 17. 17 TECHNOLOGY IS AN AID TO A GENUINE CARE OF CUSTOMERS
  18. 18. RULE #6 - LEVERAGE ONLINE SOFTWARE 18
  19. 19. Faster implementation Grows with your business Easier on cash flow Automatically backed up Great for virtual / distributed teams Automatic updates RULE #6 – LEVERAGE ONLINE SOFTWARE 19
  20. 20. 20 ON PREMISE SERVERS ARE NICE. MOST BUSINESSES CAN BE ONLY “IN THE CLOUD”.
  21. 21. RULE #7 - SECURE COMPUTING IS SMART COMPUTING 21
  22. 22.  Hackers love you love your data  Be cautious online  Educate your staff  Have secure passwords  Backup your information  Be wary of internal security breaches ie “rogue employees”  Wireless computing – be nervous RULE #7 – SECURE COMPUTING 22
  23. 23. RULE #8 – LEVERAGE THE POWER OF MOBILITY 23
  24. 24. As productive OUT of your office as IN your office Office services should be “out of office accessible”: fax, telephone, voice mail, email, files RULE #8 – MOBILE PRODUCTIVITY 24
  25. 25. Learn to use mobile tools Have the right apps on your phone Test a variety of mobile devices Have redundancy MOBILE TIPS Don’t be cheap! 25
  26. 26. Right phone Right network Right apps Right accessories Right mobile devices (tablet, notebook) 26 MOBILE 101
  27. 27. RULE #9 - UPGRADE YOUR WEB SITE 27
  28. 28.  Your web site is YOU  Old web sites scream: “Don’t buy from me”’  Web site should sell for you 24/7  Great design matters (ie Steve Jobs)  Build in social features www.10websitemusts.com RULE #9 – UPGRADE YOUR WEB SITE 28
  29. 29. RULE #10 - EMAIL MARKETING IS NOT DEAD 29
  30. 30. Nurtures Relationships Loyal customers Everyone is not a Social Media addict RULE #10 – EMAIL MARKETING NOT DEAD 30
  31. 31. Great subject lines Great content Measure analytics Not too often. Not too infrequent. Be informative. 31 EMAIL MARKETING
  32. 32. RULE #11 - SOCIAL MEDIA IS NO JOKE 32
  33. 33. Your customers and your customer’s mothers are social Create a simple strategy Measure results Educate employees (The wrong Tweet could get someone fired or worse) Each social media network is unique RULE #11 – SOCIAL MEDIA IS NO JOKE 33
  34. 34. Social media is not everything. Watch out for the social media consultants (but do get help) You are not alone (you know what I mean) 34 ON THE OTHER HAND…
  35. 35. Frequent Relevant Engaging Measure 35 SOCIAL MEDIA SUCCESS
  36. 36. 1. Invest 2. Outsource 3. Educate 4. Don’t Technologize a Bad Business Process 5. Customer Marketing 6. Cloud (online) Computing 7. Security 8. Mobility 9. Web Site 10. Email Marketing 11. Social Media 36 11 RULES OF TECH SUCCESS…
  37. 37. THANK YOU FOR YOUR TIME! @ramonray 37

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