colderice
@colderice
The Social Navigation       GPS System   •@colderice
The Social Navigation       GPS System   •   6 Tools   •   7 Rules   •   All in ~30 minutes@colderice
Question: Do You Use               Social Media?@colderice
Question: Do you use it              “successfully”?@colderice
@colderice
Welcome to Fantasy   Island@colderice
@colderice   http://www.youtube.com/watch?v=mcskckuosxQ
WoM@colderice
Look Up In the Sky!@colderice
Bad             Rule #1      Good   Automate              Wisely@colderice
@colderice
Rule #2  Don’t  bore   me!@colderice
Be RemarkableBe Re-Tweetable@colderice
@colderice
@colderice
Pop Quiz: What is    the fastest way to get        the word out?@colderice
@colderice
@colderice
@colderice
Traditional or Social Media      Pushes information          Fosters conversation      One-Way bullhorn             Drives...
@colderice
Rule #3 People Drive  Commerce NOT Brands@colderice
Rule #3 People Drive  Commerce NOT Brands@colderice
Rule #3 People Drive  Commerce NOT Brands@colderice
Rule #3 People Drive  Commerce NOT Brands@colderice
@colderice
@colderice
Pop Quiz: What 5    letters will get your    message out to more@colderice
Plz RT@colderice
@colderice
@colderice
@colderice
n   g            h i        e t         n g    o m       s t i  S     t r e   L i n@colderice
@colderice             photo credit: iLounge.com
OMG!@colderice
Rule #4 Ask for What You  Want@colderice
@colderice
Not Rocket             Science, eh?@colderice
Rule #5   Velvet   Ropes   Rock!@colderice
@colderice
Rule #6  Don’t  Pull a  Kanye@colderice             image by http://rocketraygun.deviantart.com/
Social Mirror Theory by Sociologist Dilthey “...people define themselves using others viewpoints.”@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
Check out the                         business                      conversations                          in the         ...
Rule #7  See Rules    1-6@colderice
colderice 2-hours of       Social Marketing        killer content         on 2 DVD’s     Recorded in Australia
Upcoming SlideShare
Loading in...5
×

John colderice lawson sales and customer influence - small biz summit 2012

347

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
347
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

John colderice lawson sales and customer influence - small biz summit 2012

  1. 1. colderice
  2. 2. @colderice
  3. 3. The Social Navigation GPS System •@colderice
  4. 4. The Social Navigation GPS System • 6 Tools • 7 Rules • All in ~30 minutes@colderice
  5. 5. Question: Do You Use Social Media?@colderice
  6. 6. Question: Do you use it “successfully”?@colderice
  7. 7. @colderice
  8. 8. Welcome to Fantasy Island@colderice
  9. 9. @colderice http://www.youtube.com/watch?v=mcskckuosxQ
  10. 10. WoM@colderice
  11. 11. Look Up In the Sky!@colderice
  12. 12. Bad Rule #1 Good Automate Wisely@colderice
  13. 13. @colderice
  14. 14. Rule #2 Don’t bore me!@colderice
  15. 15. Be RemarkableBe Re-Tweetable@colderice
  16. 16. @colderice
  17. 17. @colderice
  18. 18. Pop Quiz: What is the fastest way to get the word out?@colderice
  19. 19. @colderice
  20. 20. @colderice
  21. 21. @colderice
  22. 22. Traditional or Social Media Pushes information Fosters conversation One-Way bullhorn Drives engagment Marketing convo. Organic conversation Introduction of service Interaction with clients Cast a wide net More targeted Limited channels of distrib. Unlimited channels Prioritized for paid SEO Organic SEO focused@colderice
  23. 23. @colderice
  24. 24. Rule #3 People Drive Commerce NOT Brands@colderice
  25. 25. Rule #3 People Drive Commerce NOT Brands@colderice
  26. 26. Rule #3 People Drive Commerce NOT Brands@colderice
  27. 27. Rule #3 People Drive Commerce NOT Brands@colderice
  28. 28. @colderice
  29. 29. @colderice
  30. 30. Pop Quiz: What 5 letters will get your message out to more@colderice
  31. 31. Plz RT@colderice
  32. 32. @colderice
  33. 33. @colderice
  34. 34. @colderice
  35. 35. n g h i e t n g o m s t i S t r e L i n@colderice
  36. 36. @colderice photo credit: iLounge.com
  37. 37. OMG!@colderice
  38. 38. Rule #4 Ask for What You Want@colderice
  39. 39. @colderice
  40. 40. Not Rocket Science, eh?@colderice
  41. 41. Rule #5 Velvet Ropes Rock!@colderice
  42. 42. @colderice
  43. 43. Rule #6 Don’t Pull a Kanye@colderice image by http://rocketraygun.deviantart.com/
  44. 44. Social Mirror Theory by Sociologist Dilthey “...people define themselves using others viewpoints.”@colderice
  45. 45. @colderice
  46. 46. @colderice
  47. 47. @colderice
  48. 48. @colderice
  49. 49. @colderice
  50. 50. @colderice
  51. 51. @colderice
  52. 52. Check out the business conversations in the Ecommerce Group Join the TheEcommerceGroup.org@colderice
  53. 53. Rule #7 See Rules 1-6@colderice
  54. 54. colderice 2-hours of Social Marketing killer content on 2 DVD’s Recorded in Australia
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×