1. Why Your Website is Killing
Your Business?
Jennifer Shaheen
The Technology & eMarketing Therapist
www.TechnologyTherapy.com
Twitter: @techtherapist | #SmallBizTechTour

2. Twitter: @techtherapist / #SmallBizTechTour

3. Twitter: @techtherapist / #SmallBizTechTour

4. Twitter: @techtherapist / #SmallBizTechTour

5. Twitter: @techtherapist / #SmallBizTechTour

6. You Spend Time and Money to Drive
Traffic
Do You Really
Want To Loose
Them When What’s Missing?
They Get To
Your Website?

7. You Spend Time and Money to Drive
Traffic
Function
Video
Capture
Connection
Call to Action

8. Is Your Website Worth Investing In?
Twitter: @techtherapist / #SmallBizTechTour

9. FACT: Your Website is a Marketing
Tool
Marketing
Design Technology
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10. Would You Let Your IT Team
Design Your Business Cards?

11. Let’s Start with Technology
As It Relates To Your Market

12. When? Where? On What?
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13. What Technologies Is Your Customer Using?
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14. How Does It Look & Function
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15. How Does It Look & Function
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16. How Does It Look & Function
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17. Browser Compatibility for Today & Tomorrow
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18. Browser Computability for Today &
Tomorrow
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20. HTML5
• Is the new standard for coding on the web.
The previous standard was HTML4 and XHTML
• HTML5 allows developers to:
• Audio
• Video
• Scalable vector graphics
For the non-techies.
This means Cool Features! Cool Scalable Features!
Twitter: @techtherapist / #SmallBizTechTour

21. What’s the Big Deal for SMB’s
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22. Social Media
On Your Website

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24. Facebook Comments

25. Facebook Comments

26. Facebook Comments

27. Facebook Social Plugins
https://developers.facebook.com/docs/plugins/

28. Sign-up / Sign-In Options
http://openid.net/

29. Sign-up / Sign-In Options
https://developers.facebook.com/docs/authentication/

30. Sign-up / Sign-In Options

31. Business Goals
As It Relates To Design & Function

32. Twitter: @techtherapist / #SmallBizTechTour

33. Why Marketers Love Landing Pages
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34. Video
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35. Video
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36. Video Combined with Capture
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37. Video Combined to Sell
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38. How To Get Started
• Look at your analytics
Twitter: @techtherapist / #SmallBizTechTour

39. How To Get Started
• Review your sales:
• What services provide you the greatest ROI?
• What is the client like?
• What do you want to increase sales on?
• Is your site reflecting this objective?
• Create a plan to meet these needs.
• Ask Customers
• Survey
• Call Clients
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40. Twitter: @techtherapist / #SmallBizTechTour

41. Thank You for Attending.
Download this presentation at:
TechnologyTherapy.com/ctexpo
Websites:
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Connect:
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