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Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray
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Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray

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Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com on Guerrilla Marketing for Entrepreneurs - presentation given to NYIT students

Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com on Guerrilla Marketing for Entrepreneurs - presentation given to NYIT students

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    • 1. NYIT’s Guerrilla Marketing for Entrepreneurs
    • 2. Where Did The Word Come From Spanish word for: “little war” Irregular warfare, small group of combatants, sabotoge, element of surprise, extraordinary mobility
    • 3.  
    • 4. Why Guerrilla Marketing?
      • No Money
      • Few Resources
      • No brand name
      • No one knows you
      • Need to get publicity for product/service
    • 5. Key Concepts for Guerrilla Marketing
      • Hot Product
      • Customers (more on this)
      • Be Creative (very important)
      • Get Media Attention
      http://www.youtube.com/watch?v=1uYBJnOTUmM Scott Hintz, co-founder, Tripit (fanatical customers)
    • 6. Hot Products
      • Don’t Waste Your Time On Products that Suck
      • Hot Does Not Mean Perfect
      • Product Recalls and Severed Limbs Are Not Good
    • 7. Customers
      • Listen To Customers
      • Nurture & Find Fanatical Customers
      • Big Sneezer Customers Are Awesome
      • Enable Fanatical Customers To Tell Others
      • Customers Make Virality Happen
    • 8. Enable Easy Sharing
      • For Products Or Services Enable Customers To Share
      • Enable Customers To Give Feedback
      • Respond Fast to Feedback
    • 9. The Importance of Creativity
      • Boring Products with Lots of Money Will Often Beat You
      • Hot Products with Lots of Money Will Beat You
      • Creativity Gets You In the Game
    • 10. Creativity Exercise
    • 11.  
    • 12. The Powerful Internet
      • More Opportunities for Exposure & Finding Customers
      • Faster Time to Fail or Succeed
      • Virality goes two ways (Herman Cain)
    • 13. Digital Tools of Guerrilla Marketing
      • eBook
      • Podcast
      • Video
      • Blog
      • Website
    • 14. Guerrilla Marketing Tidbits
      • Track what works
      • Everything won’t be a “hit”
      • Most things might not be a “hit”
      • Keep going
      • Low cost, high results
      • Be professional (cheap and crappy is not the same as frugal and scrappy)
    • 15. Free Publicity Through Media Attention. It’s An Art.
    • 16. SIX THINGS TO REMEMBER
    • 17. Have a plan
    • 18. Follow Your Customers
      • What media are they reading, watching, listening to?
    • 19. Know the Media (Print, Online, TV, etc)
      • Deadlines, editors, stories they like, special sections, etc
    • 20. Know the editor, producer, top dog, big cheese, etc
      • Editor’s assign stories to staff journalists and to free lancers
    • 21. Know the journalist
      • Journalists write the stories and are looking for sources, quotes, insight, etc
    • 22. Timing…
      • Your priority is not their priority; respect deadlines
    • 23. THE NEWS EQUATION
    • 24.  
    • 25. YOUR OPP!
    • 26. REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
    • 27. News = Food for Journalists
    • 28. News? Psst…Creativity
    • 29. But Wait There’s More…
    • 30. Your Customers
      • Variety of scenarios. Great
      • stories. News Gold Mine!
    • 31. Being Attractive To Journalists
    • 32. The Interview
    • 33. QUICK TIP
      • Can you clearly explain what you do? Elevator pitch
    • 34. Thank you! Ramon Ray Editor, Technology Evangelist Smallbiztechnology.com

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