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Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray
 

Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray

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Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com on Guerrilla Marketing for Entrepreneurs - presentation given to NYIT students

Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com on Guerrilla Marketing for Entrepreneurs - presentation given to NYIT students

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Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray Presentation Transcript

  • NYIT’s Guerrilla Marketing for Entrepreneurs
  • Where Did The Word Come From Spanish word for: “little war” Irregular warfare, small group of combatants, sabotoge, element of surprise, extraordinary mobility
  •  
  • Why Guerrilla Marketing?
    • No Money
    • Few Resources
    • No brand name
    • No one knows you
    • Need to get publicity for product/service
  • Key Concepts for Guerrilla Marketing
    • Hot Product
    • Customers (more on this)
    • Be Creative (very important)
    • Get Media Attention
    http://www.youtube.com/watch?v=1uYBJnOTUmM Scott Hintz, co-founder, Tripit (fanatical customers)
  • Hot Products
    • Don’t Waste Your Time On Products that Suck
    • Hot Does Not Mean Perfect
    • Product Recalls and Severed Limbs Are Not Good
  • Customers
    • Listen To Customers
    • Nurture & Find Fanatical Customers
    • Big Sneezer Customers Are Awesome
    • Enable Fanatical Customers To Tell Others
    • Customers Make Virality Happen
  • Enable Easy Sharing
    • For Products Or Services Enable Customers To Share
    • Enable Customers To Give Feedback
    • Respond Fast to Feedback
  • The Importance of Creativity
    • Boring Products with Lots of Money Will Often Beat You
    • Hot Products with Lots of Money Will Beat You
    • Creativity Gets You In the Game
  • Creativity Exercise
  •  
  • The Powerful Internet
    • More Opportunities for Exposure & Finding Customers
    • Faster Time to Fail or Succeed
    • Virality goes two ways (Herman Cain)
  • Digital Tools of Guerrilla Marketing
    • eBook
    • Podcast
    • Video
    • Blog
    • Website
  • Guerrilla Marketing Tidbits
    • Track what works
    • Everything won’t be a “hit”
    • Most things might not be a “hit”
    • Keep going
    • Low cost, high results
    • Be professional (cheap and crappy is not the same as frugal and scrappy)
  • Free Publicity Through Media Attention. It’s An Art.
  • SIX THINGS TO REMEMBER
  • Have a plan
  • Follow Your Customers
    • What media are they reading, watching, listening to?
  • Know the Media (Print, Online, TV, etc)
    • Deadlines, editors, stories they like, special sections, etc
  • Know the editor, producer, top dog, big cheese, etc
    • Editor’s assign stories to staff journalists and to free lancers
  • Know the journalist
    • Journalists write the stories and are looking for sources, quotes, insight, etc
  • Timing…
    • Your priority is not their priority; respect deadlines
  • THE NEWS EQUATION
  •  
  • YOUR OPP!
  • REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
  • News = Food for Journalists
  • News? Psst…Creativity
  • But Wait There’s More…
  • Your Customers
    • Variety of scenarios. Great
    • stories. News Gold Mine!
  • Being Attractive To Journalists
  • The Interview
  • QUICK TIP
    • Can you clearly explain what you do? Elevator pitch
  • Thank you! Ramon Ray Editor, Technology Evangelist Smallbiztechnology.com