Online Marketing For Small Biz: Email Marketing (Unit 2 of 4)

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"

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Online Marketing For Small Biz: Email Marketing (Unit 2 of 4)

  1. 1. Online Marketing for Small Businesses: Email Marketing<br />
  2. 2. Creating Your First Email Newsletter<br />Logon to An Email Marketing Company<br />Constant Contact, Vertical Response, iContact, Mailchimp<br />Select Email Template<br />Input Email Message Settings<br />Create Email Message<br />Select Email List<br />Select Delivery Date<br />
  3. 3. Choose Email Marketing Service<br />
  4. 4. Select Email Template Wizard<br />
  5. 5. Select Email Template<br />
  6. 6. Email Message Settings<br />
  7. 7. Email Message Settings<br />
  8. 8. Create Email Message<br />
  9. 9. Select Email List<br />
  10. 10. Select Delivery Date<br />
  11. 11. Subject lines<br />First things people read<br />Will determine open rates<br />Short and Descriptive<br />Don’t be Too Cute<br />Think Like a Newspaper Headline<br />http://www.copyblogger.com/email-subject-lines/<br />http://lyrishq.lyris.com/index.php/Email-Marketing/Email-Subject-Lines-15-Rules-to-Write-Them-Right.html<br />
  12. 12. Header<br />Subject Line<br />From Line<br />
  13. 13. Subject Lines<br />
  14. 14. Copy and Content<br /><ul><li>Know Your Audience
  15. 15. Header (Top Of Email)</li></ul>Proof Read<br />Bullet Points (scannable)<br />Image Alt Text<br />Table of Contents<br />Editorial Calendar<br />
  16. 16. Email Newsletter Samples<br />http://www.urbachletter.com/<br />http://www.bluepenguindevelopment.com/index.htm<br />http://blog.oomgroup.com/<br />
  17. 17. Relevant<br />
  18. 18. Overall Design<br />Great Design for InbBox<br />Design for Mobile Devices<br />http://designrfix.com/inspiration/newsletter-designs-60-great-examples<br />
  19. 19. Analytics<br />Open rates<br />Click through rates<br />And more<br />
  20. 20. Analytics Image<br />
  21. 21. Welcome Email<br />Like a first date<br />Consistent Branding<br />Friendly Tone<br />Remove Obstacles<br />Offer<br />Call To Action<br />
  22. 22. Building Readership<br />Adding Email Subscribe Form<br />Web site, blogs, everywhere<br />Events<br />50 Ways To Grow Your Email Listhttp://www.verticalresponse.com/sites/www.verticalresponse.com/files/50_ways_to_grow_your_list_guide.pdf<br />
  23. 23. Email Forms and more…<br />
  24. 24. Compliance<br /><ul><li>Opt-ins and Ethical</li></ul>Don’t Buy Email Addresses<br />
  25. 25. Social Media Integration<br />
  26. 26. Choosing An Email Marketing Service<br />Web site, blogs, everywhere<br />
  27. 27. More On Email Marketing<br />Build Relationships<br />Dating Your Leads. Marrying Your Customers<br />Integrate Email Marketing with Other Marketing<br />

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