Donna Wells (Mindflash) Small Biz Tech Tour PPT
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Donna Wells (Mindflash) Small Biz Tech Tour PPT

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Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com

Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com

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  • Establishing credibility. Will add a path
  • Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
  • Like Biggie said, Mo Money = Mo Problems
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Need to work on the image here.
  • Need to work on the image here.
  • Not a lot of second chances. Can’t advertise or build monopoly around an inferior product.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Like Biggie said, Mo Money = Mo Problems

Donna Wells (Mindflash) Small Biz Tech Tour PPT Donna Wells (Mindflash) Small Biz Tech Tour PPT Presentation Transcript

  • Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors
    Donna Wells, CEO - Mindflash
  • I’ve Enjoyed Both Perspectives
  • Big Guys: Can We Beat Them?
  • but YES!
    Others Might Not Think so…
    Big Businesses Have
    More Technology
    More Money
    More People
    Ju-Jitsu: Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
  • Others Might Not Think so…
    But YES!
    Big Businesses Have
    Small Businesses Can
    More Technology
    More Money
    More People
    Leverage to get an edge
    Run your business for a fraction of their cost
    Move faster, learn faster
  • Leverage *Their* Technology
  • Leverage Competitor Technology
    Today
    Big Co’s under pressure to get higher return from technology investment
    Giving you access to free/low cost headstart
    Open Source
    API’s
    Platforms
  • Leverage Case Study #1: Mint.com
    Leading provider of account aggregation software to large banks
    No interest in B2C Market
    Licenses core technology to increase return on $100 Million + investment
  • Leverage Case Study #1: Mint.com
    Patented expense categorization
    Personalized savings algorithms
    Breakthrough design and ease-of-use
    Online personal finance service launched in 2007
    Licensed Yodlee software for $’s per user
  • r
    Leverage Case Study #1: Mint.com
  • Leverage Case Study #2: Mindflash
    Leading providers of content creation software for small businesses
    98% desktop presence
  • Leverage Case Study #1: Mindflash
    Breakthrough online training app launched yesterday
    No new software
    Automated course management
    Easy-to-add Quizzes
    Real-time reports
    Allows anyone to create a course in minutes
  • Leverage Case Study #2: Mindflash
  • API Resources
  • Run your business for a fraction of their cost
  • Finance/Billing
    *Lean StartUp Company* Shopping List
    Customer Service/Forums
    Recruiting
    Financial Force
    FreshBooks
    NetSuite
    Zuora
    Salesforce.com
    Get Satisfaction
    LinkedIn
    JobScore
    Solvate
    Elegant.ly
    $100
    $500
    $999
    Marketing
    HR
    Dev Management
    $999
    $0-$999
    Rally
    Jira
    TriNet
    Success Factors
    Taleo
    99 Designs
    Pardot
    AdWords
    HubSpot
    SEOMoz
    Mail Chimp
    WordPress
    $999
    Web Hosting
    Amazon Web Services
    RightScale
    SliceHost
    $4,000
  • Lean Strategy Impact on Costs
    • Total annual cost of running your business on great and inexpensive B2B SaaS applications? $70 to $120 K
    • In contrast ...
    • Running a lean company on these apps:
    • Reduces the amount of capital you need to raise
    • Retains equity for founders and employees
    • IMO, gives you faster and better insights into your customers, operations and business model
  • The Catch? You’ve got to get Demand
    • More than Big Co’s, Small Businesses *have* to identify a real pain point … preferably one which costs the user real money
    • Have to get the Product right … ideally first-to-market with a Minimum Viable Product1
    • Have to have right Customer Development mindset,processes and technology to continually learn and improve2
    1 Eric Ries, StartUpLessonsLearned.com
    2 Steve Blank, Four Steps to the Epiphany
  • Move Faster, Learn Faster
  • Collaboration
    *Lean Company* Shopping List
    Web Analytics
    Research
    • Zoomerang
    • SurveyMonkey
    • HootSuite
    • Ethnio
    • Usabilla
    • UserResearch.com
    • Google Analytics
    • Google Web Optimizer
    • ABTest.com
    • KISSMetrics
    • DropBox
    • Skype
    • Yammer
    • Campfire
    • Wordpress
    • DimDim
    $0 - $999
    $0 - $100
    $0 - $999
  • What the Lean Company Knows About Demand
    I don’t have to get up at 4 am for Product Launches anymore
  • What the Lean Company Knows About Demand
    There is No Try …
    … Only Do
  • What the Lean Company Knows About Demand
    You’re Either Moving Up and to the Right
    … Or You’re Not
  • Lean Strategy Impact on Demand
    • Total Mint.com marketing spend was $2 million from 2007 to 2009. Roughly what I was spending in 2 average days at Expedia in 2005.
    • Average cost to acquire each of 1.5 million Mint.com users was $1.10.
    • In contrast …
  • Two Parting Thoughts
    The two biggest challenges known to mankind:
    Create something new
    Change human behavior
    David defeated Goliath with a better idea, better executed
    … and open source technology.
  • Others Might Not Think so…
    but YES!
    Big Businesses Have
    Small Businesses Can
    More Technology
    More Money
    More People
    Leverage to get an edge
    Run your business for a fraction of their cost
    Move and learn faster
  • Questions?
  • donna.wells@mindflash.com
    Thank You