Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors<br />Donna Wells, CEO - Mindflash<br />
I’ve Enjoyed Both Perspectives<br />
Big Guys: Can We Beat Them?<br />
but YES!<br />Others Might Not Think so…<br />Big Businesses Have<br />More Technology<br />More Money<br />More People<br...
Others Might Not Think so…<br />But YES!<br />Big Businesses Have<br />Small Businesses Can<br />More Technology<br />More...
Leverage *Their* Technology<br />
Leverage Competitor Technology<br />Today<br />Big Co’s under pressure to get higher return from technology investment<br ...
Leverage Case Study #1:  Mint.com<br />Leading provider of account aggregation software to large banks<br />No interest in...
Leverage Case Study #1:  Mint.com<br />Patented expense categorization<br />Personalized savings algorithms<br />Breakthro...
r<br />Leverage Case Study #1:  Mint.com<br />
Leverage Case Study #2:  Mindflash<br />Leading providers of content creation software for small businesses<br />98% deskt...
Leverage Case Study #1:  Mindflash<br />Breakthrough online training app launched yesterday<br />No new software<br />Auto...
Leverage Case Study #2:  Mindflash<br />
API Resources<br />
Run your business for a fraction of their cost<br />
 Finance/Billing<br />*Lean StartUp Company* Shopping List<br /> Customer Service/Forums<br />Recruiting<br />Financial Fo...
Lean Strategy Impact on Costs<br /><ul><li>Total annual cost of running your business on great and inexpensive B2B SaaS ap...
In contrast ...
Running a lean company on these apps:
Reduces the amount of capital you need to raise
Retains equity for founders and employees
IMO, gives you faster and better insights into your customers, operations and business model</li></li></ul><li>The Catch? ...
Have to get the Product right … ideally first-to-market with a Minimum Viable Product1
Have to have right Customer Development mindset,processes and technology to continually learn and improve2</li></ul>1 Eric...
Move Faster, Learn Faster<br />
Collaboration<br />*Lean Company* Shopping List<br /> Web Analytics<br />Research<br /><ul><li>Zoomerang
SurveyMonkey
HootSuite
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Donna Wells (Mindflash) Small Biz Tech Tour PPT

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  • Establishing credibility. Will add a path
  • Because striking against an armored opponent proved ineffective …techniques were developed using an attacker&apos;s energy against him, rather than directly opposing it.
  • Like Biggie said, Mo Money = Mo Problems
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Need to work on the image here.
  • Need to work on the image here.
  • Not a lot of second chances. Can’t advertise or build monopoly around an inferior product.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Like Biggie said, Mo Money = Mo Problems
  • Donna Wells (Mindflash) Small Biz Tech Tour PPT

    1. 1. Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors<br />Donna Wells, CEO - Mindflash<br />
    2. 2. I’ve Enjoyed Both Perspectives<br />
    3. 3. Big Guys: Can We Beat Them?<br />
    4. 4. but YES!<br />Others Might Not Think so…<br />Big Businesses Have<br />More Technology<br />More Money<br />More People<br />Ju-Jitsu: Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.<br />
    5. 5. Others Might Not Think so…<br />But YES!<br />Big Businesses Have<br />Small Businesses Can<br />More Technology<br />More Money<br />More People<br />Leverage to get an edge<br />Run your business for a fraction of their cost<br />Move faster, learn faster<br />
    6. 6. Leverage *Their* Technology<br />
    7. 7. Leverage Competitor Technology<br />Today<br />Big Co’s under pressure to get higher return from technology investment<br />Giving you access to free/low cost headstart<br />Open Source<br />API’s<br />Platforms<br />
    8. 8. Leverage Case Study #1: Mint.com<br />Leading provider of account aggregation software to large banks<br />No interest in B2C Market<br />Licenses core technology to increase return on $100 Million + investment<br />
    9. 9. Leverage Case Study #1: Mint.com<br />Patented expense categorization<br />Personalized savings algorithms<br />Breakthrough design and ease-of-use<br />Online personal finance service launched in 2007<br />Licensed Yodlee software for $’s per user<br />
    10. 10. r<br />Leverage Case Study #1: Mint.com<br />
    11. 11. Leverage Case Study #2: Mindflash<br />Leading providers of content creation software for small businesses<br />98% desktop presence<br />
    12. 12. Leverage Case Study #1: Mindflash<br />Breakthrough online training app launched yesterday<br />No new software<br />Automated course management<br />Easy-to-add Quizzes<br />Real-time reports<br />Allows anyone to create a course in minutes<br />
    13. 13. Leverage Case Study #2: Mindflash<br />
    14. 14. API Resources<br />
    15. 15. Run your business for a fraction of their cost<br />
    16. 16. Finance/Billing<br />*Lean StartUp Company* Shopping List<br /> Customer Service/Forums<br />Recruiting<br />Financial Force<br />FreshBooks<br />NetSuite<br />Zuora<br />Salesforce.com<br />Get Satisfaction<br />LinkedIn<br />JobScore<br />Solvate<br />Elegant.ly<br />$100<br />$500<br />$999<br />Marketing<br />HR<br /> Dev Management<br />$999<br />$0-$999<br />Rally<br />Jira<br />TriNet<br />Success Factors<br />Taleo<br />99 Designs<br />Pardot<br />AdWords<br />HubSpot<br />SEOMoz<br />Mail Chimp<br />WordPress<br />$999<br /> Web Hosting<br />Amazon Web Services<br />RightScale<br />SliceHost<br />$4,000<br />
    17. 17. Lean Strategy Impact on Costs<br /><ul><li>Total annual cost of running your business on great and inexpensive B2B SaaS applications? $70 to $120 K
    18. 18. In contrast ...
    19. 19. Running a lean company on these apps:
    20. 20. Reduces the amount of capital you need to raise
    21. 21. Retains equity for founders and employees
    22. 22. IMO, gives you faster and better insights into your customers, operations and business model</li></li></ul><li>The Catch? You’ve got to get Demand<br /><ul><li>More than Big Co’s, Small Businesses *have* to identify a real pain point … preferably one which costs the user real money
    23. 23. Have to get the Product right … ideally first-to-market with a Minimum Viable Product1
    24. 24. Have to have right Customer Development mindset,processes and technology to continually learn and improve2</li></ul>1 Eric Ries, StartUpLessonsLearned.com<br />2 Steve Blank, Four Steps to the Epiphany<br />
    25. 25. Move Faster, Learn Faster<br />
    26. 26. Collaboration<br />*Lean Company* Shopping List<br /> Web Analytics<br />Research<br /><ul><li>Zoomerang
    27. 27. SurveyMonkey
    28. 28. HootSuite
    29. 29. Ethnio
    30. 30. Usabilla
    31. 31. UserResearch.com
    32. 32. Google Analytics
    33. 33. Google Web Optimizer
    34. 34. ABTest.com
    35. 35. KISSMetrics
    36. 36. DropBox
    37. 37. Skype
    38. 38. Yammer
    39. 39. Campfire
    40. 40. Wordpress
    41. 41. DimDim</li></ul>$0 - $999<br />$0 - $100<br />$0 - $999<br />
    42. 42. What the Lean Company Knows About Demand <br />I don’t have to get up at 4 am for Product Launches anymore<br />
    43. 43. What the Lean Company Knows About Demand <br />There is No Try …<br />… Only Do<br />
    44. 44. What the Lean Company Knows About Demand <br />You’re Either Moving Up and to the Right<br />… Or You’re Not<br />
    45. 45. Lean Strategy Impact on Demand<br /><ul><li>Total Mint.com marketing spend was $2 million from 2007 to 2009. Roughly what I was spending in 2 average days at Expedia in 2005.
    46. 46. Average cost to acquire each of 1.5 million Mint.com users was $1.10.
    47. 47. In contrast …</li></li></ul><li>Two Parting Thoughts<br />The two biggest challenges known to mankind:<br />Create something new <br />Change human behavior<br />David defeated Goliath with a better idea, better executed<br />… and open source technology.<br />
    48. 48. Others Might Not Think so…<br />but YES!<br />Big Businesses Have<br />Small Businesses Can<br />More Technology<br />More Money <br />More People<br />Leverage to get an edge<br />Run your business for a fraction of their cost<br />Move and learn faster<br />
    49. 49. Questions?<br />
    50. 50. donna.wells@mindflash.com<br />Thank You<br />

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