Your SlideShare is downloading. ×
0
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Donna Wells (Mindflash) Small Biz Tech Tour PPT
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Donna Wells (Mindflash) Small Biz Tech Tour PPT

1,262

Published on

Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com

Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,262
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Establishing credibility. Will add a path
  • Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
  • Like Biggie said, Mo Money = Mo Problems
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Quick roadmap to tell the audience what we’ll cover in this presentation
  • Need to work on the image here.
  • Need to work on the image here.
  • Not a lot of second chances. Can’t advertise or build monopoly around an inferior product.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Need to work on the image here.
  • Like Biggie said, Mo Money = Mo Problems
  • Transcript

    • 1. Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors
      Donna Wells, CEO - Mindflash
    • 2. I’ve Enjoyed Both Perspectives
    • 3. Big Guys: Can We Beat Them?
    • 4. but YES!
      Others Might Not Think so…
      Big Businesses Have
      More Technology
      More Money
      More People
      Ju-Jitsu: Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
    • 5. Others Might Not Think so…
      But YES!
      Big Businesses Have
      Small Businesses Can
      More Technology
      More Money
      More People
      Leverage to get an edge
      Run your business for a fraction of their cost
      Move faster, learn faster
    • 6. Leverage *Their* Technology
    • 7. Leverage Competitor Technology
      Today
      Big Co’s under pressure to get higher return from technology investment
      Giving you access to free/low cost headstart
      Open Source
      API’s
      Platforms
    • 8. Leverage Case Study #1: Mint.com
      Leading provider of account aggregation software to large banks
      No interest in B2C Market
      Licenses core technology to increase return on $100 Million + investment
    • 9. Leverage Case Study #1: Mint.com
      Patented expense categorization
      Personalized savings algorithms
      Breakthrough design and ease-of-use
      Online personal finance service launched in 2007
      Licensed Yodlee software for $’s per user
    • 10. r
      Leverage Case Study #1: Mint.com
    • 11. Leverage Case Study #2: Mindflash
      Leading providers of content creation software for small businesses
      98% desktop presence
    • 12. Leverage Case Study #1: Mindflash
      Breakthrough online training app launched yesterday
      No new software
      Automated course management
      Easy-to-add Quizzes
      Real-time reports
      Allows anyone to create a course in minutes
    • 13. Leverage Case Study #2: Mindflash
    • 14. API Resources
    • 15. Run your business for a fraction of their cost
    • 16. Finance/Billing
      *Lean StartUp Company* Shopping List
      Customer Service/Forums
      Recruiting
      Financial Force
      FreshBooks
      NetSuite
      Zuora
      Salesforce.com
      Get Satisfaction
      LinkedIn
      JobScore
      Solvate
      Elegant.ly
      $100
      $500
      $999
      Marketing
      HR
      Dev Management
      $999
      $0-$999
      Rally
      Jira
      TriNet
      Success Factors
      Taleo
      99 Designs
      Pardot
      AdWords
      HubSpot
      SEOMoz
      Mail Chimp
      WordPress
      $999
      Web Hosting
      Amazon Web Services
      RightScale
      SliceHost
      $4,000
    • 17. Lean Strategy Impact on Costs
      • Total annual cost of running your business on great and inexpensive B2B SaaS applications? $70 to $120 K
      • 18. In contrast ...
      • 19. Running a lean company on these apps:
      • 20. Reduces the amount of capital you need to raise
      • 21. Retains equity for founders and employees
      • 22. IMO, gives you faster and better insights into your customers, operations and business model
    • The Catch? You’ve got to get Demand
      • More than Big Co’s, Small Businesses *have* to identify a real pain point … preferably one which costs the user real money
      • 23. Have to get the Product right … ideally first-to-market with a Minimum Viable Product1
      • 24. Have to have right Customer Development mindset,processes and technology to continually learn and improve2
      1 Eric Ries, StartUpLessonsLearned.com
      2 Steve Blank, Four Steps to the Epiphany
    • 25. Move Faster, Learn Faster
    • 26. Collaboration
      *Lean Company* Shopping List
      Web Analytics
      Research
      $0 - $999
      $0 - $100
      $0 - $999
    • 42. What the Lean Company Knows About Demand
      I don’t have to get up at 4 am for Product Launches anymore
    • 43. What the Lean Company Knows About Demand
      There is No Try …
      … Only Do
    • 44. What the Lean Company Knows About Demand
      You’re Either Moving Up and to the Right
      … Or You’re Not
    • 45. Lean Strategy Impact on Demand
      • Total Mint.com marketing spend was $2 million from 2007 to 2009. Roughly what I was spending in 2 average days at Expedia in 2005.
      • 46. Average cost to acquire each of 1.5 million Mint.com users was $1.10.
      • 47. In contrast …
    • Two Parting Thoughts
      The two biggest challenges known to mankind:
      Create something new
      Change human behavior
      David defeated Goliath with a better idea, better executed
      … and open source technology.
    • 48. Others Might Not Think so…
      but YES!
      Big Businesses Have
      Small Businesses Can
      More Technology
      More Money
      More People
      Leverage to get an edge
      Run your business for a fraction of their cost
      Move and learn faster
    • 49. Questions?
    • 50. donna.wells@mindflash.com
      Thank You

    ×