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Denise terry   social media for growing businesses - small biz big things 2012
 

Denise terry social media for growing businesses - small biz big things 2012

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Small Biz Big Things 2012 - San Francisco - http://www.smallbizbigthings.com - by Smallbiztechnology.com

Small Biz Big Things 2012 - San Francisco - http://www.smallbizbigthings.com - by Smallbiztechnology.com

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  • ----- Meeting Notes (2/7/12 02:00) -----My parents were entrepreneurs. Grew up with small businesses.Earliest jobs building Web products to help small businesses and website owners build and promote their websites, grow their customer lists, use email newsletters and create banners ads. ----- Meeting Notes (2/7/12 05:16) -----Geocities, websites ugly, banners flashed.Microsoft bought LinkExchange, bCentral for SMBs
  • ----- Meeting Notes (2/7/12 05:16) -----Launched my own small business ----- Meeting Notes (2/7/12 05:21) -----I learned how far a dollar could go online, how to be effective with cost-per-click advertising, how to leverage blogging, email newsletters, local reviews
  • ----- Meeting Notes (2/7/12 05:21) -----If you do what you love, and make customers THIS happy - your business will grow and thriveYour accountant will tell you, happy customers equals salesBut don't do it for the money, do it for the love
  • ----- Meeting Notes (2/7/12 05:21) -----HI my name is Kara, I absolutely LOVE cupcakes!
  • ----- Meeting Notes (2/7/12 05:21) -----Do you really need a website?
  • ----- Meeting Notes (2/7/12 05:21) -----What are the alternatives?About Me -
  • ----- Meeting Notes (2/7/12 05:23) -----What about reaching customers?Let's start with the social media king, Facebook
  • ----- Meeting Notes (2/7/12 05:23) -----Started by Mark Zuckerberg from his college dormroomFacebook will go public this year to the tune of about 100 Billion dollarsWhat is Facebook?
  • ----- Meeting Notes (2/7/12 05:26) -----Great example of a small business using Facebook is Kara's CupcakesSee the menu before going to the store
  • ----- Meeting Notes (2/7/12 05:26) -----The About page - no IT guy or HTML skills required!
  • ----- Meeting Notes (2/7/12 05:26) -----Easy to upload photos, customers can share photos and tag your business in their post
  • ----- Meeting Notes (2/7/12 05:26) -----Let's not forget Twitter
  • 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayOver 3 billion videos are viewed a dayUsers upload the equivalent of 240,000 full-length films every weekMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 25 countries across 43 languagesYouTube's demographic is broad: 18-54 years oldYouTube reached over 700 billion playbacks in 2010800M unique users visit YouTube each month
  •  It's a visual social network that organizes images by topic and lets you reshare with just one click.How successful is Pinterest? Unique visitors to the site grew 400% from September to December 2011, and just last week one study showed that Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedIn combined.

Denise terry   social media for growing businesses - small biz big things 2012 Denise terry social media for growing businesses - small biz big things 2012 Presentation Transcript

  • Using Social Media to Find for Your Business Denise Terry @denisehterry denise.terry@ringcentral.com ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 1
  • Social Media Takes Time, But Worth Investment ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 2
  • Using Social Media to Find Love for Your Biz 1 Deliver a product or service with your whole heart – show the love 2 Talk and blog about what you and your customers care about – be authentic 3 Attract people who love what you offer and like what you like – make friends 4 Appreciate the customer’s love, engage and reward them for sharing the love 5 Put a little social media fuel In everything you do ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 3
  • I Small Businesses 250k websites (SMBs, pre-bloggers, hobbyists) ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 4
  • I Small Businesses Opened a small business providing health & wellness to women and moms – Pilates, massage, childbirth ed Marketed a local small business (retail + service) for pregnant moms and new parents Provided marketing help for small businesses and startups ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 5
  • Growing a Business Is Tough: Time, Money, Love ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 6
  • Are You In Love with Your Business? ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 7
  • How Will Your Customers Know What You Love? ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 8
  • Create Content That Matters and Adds Value ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 9
  • Kara LOVES Cupcakes! She Tells the World ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 10
  • Launching a Website Takes Time, Tech, $ Money ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 11
  • Create a Page for You or Your Business in < 5 min. ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 12
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 13
  • 155M People US, 800M People Worldwide …and customers for your business. ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 14
  • Launching a Facebook Page Takes < 5 Minutes ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 15
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 16
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 17
  • Share Business Photos with No Design Help ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 18
  • Twitter Has 200+ Million People ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 19
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 20
  • Attract People Who Like What You Offer = Friends! ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 21
  • Keep An Eye On Your Competition and Learn ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 22
  • Find Love, Reward Love, Give Thanks for Love ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 23
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 24
  • Over 3 Billion Videos Viewed Per Day ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 25
  • is an online pinboard. Organize and sharethe things that you love. ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 26
  • Be Great at What You Do ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 27
  • The End of the Sales Cold Call ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 28
  • Google+ Is Free and Ranks Highly in Search ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 29
  • Add People to Circles and Hangouts ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 30
  • Using Social Media to Find Love for Your Biz 1 Deliver a product or service with your whole heart – show the love 2 Talk and blog about what you and your customers care about – be authentic 3 Attract people who love what you offer and like what you like – make friends 4 Appreciate the customer’s love, engage and reward them for sharing the love 5 Put a little social media fuel In everything you do for the love of your business ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 31
  • ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 32
  • Thank You! Share the Love Connect on Twitter @denisehterry Email denise.terry@ringcentral.com Promo for 1 Month Free RingCentral Office http://bit.ly/smallbizthings ©2010 RingCentral, Inc. All rights reserved. RingCentral Confidential 33