Advertising campaign
Presented by: Rayn Howayek
Advertising Campaign
• An advertising campaign is a series of
advertisement messages that share a single
idea and theme wh...
Structure
• Below The Line (BTL)
• Through The Line (TTL)
• Above The Line (ATL)
BTL- Below The Line
• This concerns promotional activities where the
business has direct control over the target or
intend...
TTL - Through The Line
• More recently, in the past 5 to 6 years,
agencies and clients have switched to an
"Integrated Com...
Above The Line
• This is paid for communication in the
independent media e.g. advertising on TV or in
the newspapers. Thou...
Advertising Family
• Corporate Advertising Campaign
• Tactical Advertising Campaign
• Teaser Advertising Campaign
Corporate Advertising Campaign
Tactical Advertising Campaign
Teaser Advertising Campaign
Examples (BTL)
Sponsorship
Logo
Corporate Identity
Displays
Printed Material
Examples (TTL)
Pamphlets
Bus Stand Hoardings
Ambient
Examples (ATL)
TV ad
Radio
Billboard
Unipole
Creative Unipole
Magazine
Creative Magazine
Poster
Thank You
Upcoming SlideShare
Loading in …5
×

Advertising campaign and corporate by rayn howayek

501 views

Published on

Different types of advertising

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
501
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advertising campaign and corporate by rayn howayek

  1. 1. Advertising campaign Presented by: Rayn Howayek
  2. 2. Advertising Campaign • An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). • Advertising campaigns appear in different media (structure) across a specific time frame
  3. 3. Structure • Below The Line (BTL) • Through The Line (TTL) • Above The Line (ATL)
  4. 4. BTL- Below The Line • This concerns promotional activities where the business has direct control over the target or intended audience. There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship. • A few examples are: Corporate Identity/logo, Displays, printed material, exhibitions and trade fairs, Special promotions, Sponsorship, Personalized mail shots …
  5. 5. TTL - Through The Line • More recently, in the past 5 to 6 years, agencies and clients have switched to an "Integrated Communication Approach", or "through the line" approach. • A few examples are: bus stand hoardings, pamphlets, small informational sheets along with the newspaper …
  6. 6. Above The Line • This is paid for communication in the independent media e.g. advertising on TV or in the newspapers. Though it can be targeted, it can also be seen by anyone outside the target audience. • The main aims of above-the-line promotion are to inform customers, raise awareness and build brand positioning. • A few examples are: Television, Internet, Radio, Magazine, Billboards…
  7. 7. Advertising Family • Corporate Advertising Campaign • Tactical Advertising Campaign • Teaser Advertising Campaign
  8. 8. Corporate Advertising Campaign
  9. 9. Tactical Advertising Campaign
  10. 10. Teaser Advertising Campaign
  11. 11. Examples (BTL)
  12. 12. Sponsorship
  13. 13. Logo
  14. 14. Corporate Identity
  15. 15. Displays
  16. 16. Printed Material
  17. 17. Examples (TTL)
  18. 18. Pamphlets
  19. 19. Bus Stand Hoardings
  20. 20. Ambient
  21. 21. Examples (ATL)
  22. 22. TV ad
  23. 23. Radio
  24. 24. Billboard
  25. 25. Unipole
  26. 26. Creative Unipole
  27. 27. Magazine
  28. 28. Creative Magazine
  29. 29. Poster
  30. 30. Thank You

×