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Are Bacon And Digital Strategy Alike?
 

Are Bacon And Digital Strategy Alike?

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For those of you who need convincing regarding why digital strategy is necessary and pays dividends.

For those of you who need convincing regarding why digital strategy is necessary and pays dividends.

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    Are Bacon And Digital Strategy Alike? Are Bacon And Digital Strategy Alike? Presentation Transcript

    • Are Bacon And Digital Strategy Alike? The Answer – Yes.
    • Great strategies bring home the bacon through alignment.
      • Custom plans that are thoughtful and researched
      • Driven by goals, objectives, insight and recommendations
      • Recommendations optimize digital marketing investments
      • Ease paralysis and align – move everyone onto same page
    • Great strategies bring home the bacon by employing discovery and insight.
      • Unleashes the big digital idea
      • Strategic due-diligence exploits gaps
      • Uncover challenges – current and potential
      • Surface needs/wants of targets
      • Optimize usability, utility and sharing strategies
      • Puts tasty bacon where it’s needed
    • Digital Strategy comes in flavors – just like bacon
      • Marketing strategy
      • Content strategy
      • Creative strategy
      • Technology strategy
      • Strive to incorporate a mix
    • Great strategies make everything tastier – just like bacon.
      • Strategic insights fuel many dimensions – more targeted, relevant executions
      • Inspires creative – look, feel, tone, voice, content assortment and thought leadership
      • Also inspire features, functionality, utility, taxonomy, navigation, tagging
    • Bacon brings everyone to the table – great digital strategies do the same.
      • Application = longer sessions, more leads, more subscriptions and purchases, increased evangelism and brand socialization
      • Bottom bacon line – more visitors engage with your brand
    • Bacon gets clients (and K9’s) excited – so do great digital strategies.
      • Great strategies illustrate how brands transform
      • Increase trust, thinking and collaboration between agency and client
      • Help extend client relationships
      • Agency differentiator
    • For the record – Kevin Bacon has no digital strategy
      • Thank You!