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Using Online Networking Tools For Career Success   Career Week Spring 2011
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Using Online Networking Tools For Career Success Career Week Spring 2011

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  • Obviously we are in an electronic age and technology is a part of our everyday lives. This is just a sampling of the social networks out there… Do you have profiles on these networks? How long has it been since you’ve used them? Do you know the information you have on these social networks? Do others have information about you on these networks? If you haven’t used or updated these recently than go in and update or delete your profile.
  • 1 - Don’t put photos of yourself or others engaged in illegal or irresponsible activities 1/2 -Don’t drunk social media at all… can be seriously damaging with professional contacts 2 - Don’t post private messages on wall -- embarrassing, rude, and makes you look immature 5 - Don’t send apps your “trying” out to all your friends and don’t publish all your game activity -- would you hire someone who clearly spends all their time swapping cows and feeding goats? 6 - Always verify info -- it’s way too easy to “share” or retweet info and that makes it easy to get caught up in scams 7 - Grammar counts -- you will be judged by what you put out there and don’t want to come off like you’re in junior high 8 - Follow up once and don’t follow an employers or recruiters personal account -- you’ll look desperate, creepy, and considered spam
  • 1 - Happygirl69 is not appropriate -- use your name 3 - Remove inappropriate pictures, videos, notes, comments, status, etc. 4 - Profile pictures should be of you in a friendly or professional setting -- no cartoons, drunk photo, no picnik photos, etc. – and photo albums should be cleaned up… would you want this picture to end up in newspaper or would you want recruiter, employer, or family to see 5 - Review comments and posts that you’ve made and ask yourself do I want my employer, a recruiter, or my mom/family to read this --- and be aware there is often no automatic spelling or grammar check on social networks 6 - Search yourself regularly and remove unwanted info -- google, yahoo, bing, pipl.com, 123people.com 7 - Careful of who or what you associate your profiles with -- check groups, fan pages, friends, etc -- again, would you want employer, recruiter, mom/family to see this and what they’ve posted (their settings might not be as private as yours) 8 - Lock all your profiles down -- friends only, different groups of friends, share only certain info with everyone 9 - Be short, clear, honest, and transparent -- if you’re not it can/will affect reputation and success
  • Social Networking can benefit your job search and career success -- here are some great examples of professional ways to use the most popular social networks
  • - Video LinkedIn you tube video - Walk through editing/creating my profile -- basic info, photo, summary, experience, education, additional info, personal info, contact settings - Personalize your URL
  • 1 - alone, wearing appropriate clothing, simple background, and pleasant expression 2 - most important part of profile -- good example “recent cleveland state grad seeking online marketing position” “or seeking an internship in public relations” --- bad examples “student” “server at Starbucks” or leave it blank 3 - concise, specific, keyword-rich, typo-free 4 - ask professors, employers, internship supervisors, organization advisors, 5 - add linked in url to email signature, use linked in profile as website link on professional twitter or log accounts, feature on your resume, 6 – Ray?
  • - Use CC’s profile Nice thing is when you’re creating a profile LinkedIn does a great job of guiding you every step of the way - From connections -- First start by importing current email contacts - Colleagues, Classmates, People you may know - Search tool -- advanced - Personalize your invitations - Connect with those you actually know or have some sort of relation to -- if get an invitation and don’t know person just archive the message instead of “I don’t know button”
  • - Industry, Education, or Shared interest groups - Search groups -- CSU has an official group -- participate in discussions (share news, ask questions, share resources), answer/respond to posts - Learn more about groups -- you tube video
  • Transcript

    • 1. Using Social Networking Tools for Career Success Kathleen Kulik ‘06 & Ray Galvin
    • 2. Roadmap
      • Why is it important?
      • Do’s and Don’ts
      • Professional Online Identity
      • Building Your LinkedIn Profile
        • 100% Complete Profile
        • Connections
        • Groups
        • Applications
      • LinkedIn & Your Job Search
      • Resources
    • 3. Why is it important?
      • Presentation of Self : Your Brand
      • Professional presentation of self has always been important
        • Well pressed suit: check
        • Well written and updated resume: check
        • Well rehearsed interview skills: check
        • Positive attitude: check
        • Online identity: check?
    • 4. Why is it important?
      • Online Identity
      • Freedom of speech
        • Often young adults use the internet to express themselves without regard to what other people think
        • If these expressions of self are not anonymous they can be damaging to your job search
      • You never know who is reading about you online
        • Employers have become very savvy at using the internet to their advantage to gather information about job candidates
      • Do you know what your online identity says about you?
    • 5. Why is it important?
      • Online Identity: The Electronic Age
    • 6. Online Etiquette Do’s and Don’ts
      • DON’T
      • Post or tag inappropriate pictures
      • Post inappropriate comments or statuses
      • Complain about your current job
      • Post conflicting information to your resume
      • Over use or over share apps and games
      • Post information that you haven’t verified first
      • Use texting language (“2” when you mean “to”)
      • Cyber stalk (political or negative comments)
    • 7. Online Etiquette Do’s and Don’ts
      • DO
      • Use a professional email address
      • Voice mail messages should be professional
      • Clean up your profiles
      • Update your photographs
      • Reread what you wrote
      • Remove negative search results
      • Check your associations
      • Update your security settings
      • Always be honest and transparent
    • 8. Professional Online Identity http://www.facebook.com/pages/Alma-Pitchford-M-Ed/145649562114541 http://twitter.com/#!/SAJansky http://www.linkedin.com/profile/view?id=19132400&authType=name&authToken=N8Ad
    • 9. Building your LinkedIn profile
      • www.linkedin.com/
      • http://www.youtube.com/watch?v=JNl9RVrXLhM
      • Creating a 100% complete profile
      • Why it’s important?
        • Builds credibility
        • Increases the likelihood that a recruiter will find your profile
        • Expands your network
    • 10. Building your LinkedIn profile
      • Display a professionally appropriate photo
      • Create the right headline
      • Write a keyword-rich summary that “sells” your skills and experience
      • Get strong, helpful recommendations
      • Tie your LinkedIn profile to your other efforts
      • Shorten your Public Profile to improve your SEO
      6 Golden Rules of Student LinkedIn Profile
    • 11. Building your LinkedIn profile
      • www.linkedin.com/
      • Connections
      • Import your current email contacts
      • People you may know: colleagues, classmates, 2nd/3rd connections
      • Search
        • Personalize your invitations
        • Connect with those you really know
    • 12. Building your LinkedIn profile
      • www.linkedin.com/
      • http://www.youtube.com/watch?v=F5CF1FEm_oA
      • Groups
      • 650,000+ groups
        • Industry
        • Education
        • Shared Interest
      • Cleveland State University (Official Group)
        • Subgroups for each college, current students, career networking, international programs, and much more
    • 13. Building your LinkedIn profile
      • www.linkedin.com/
      • Applications:
      • Reading Lists
      • Events
      • Slide Share
      • Box.net
      • Word Press
      • Plus many others…
    • 14. LinkedIn & Your Job Search
      • www.linkedin.com/
      • Search Companies and “Follow” companies
      • Create a job search agents
      • Join Industry and Trade Groups
      • Follow people
      • Job Seeker Basic and Premium
    • 15. Resources
      • LinkedIn You Tube Channel
      • http://www.youtube.com/user/LinkedIn
        • Grad Guide Videos (6 total)
        • In Tips Videos
      • LinkedIn Webinars
      • http://learn.linkedin.com/training/
      • New Grad Life
      • http://newgradlife.blogspot.com/
      • There are also several books at the library and on Amazon about using LinkedIn
    • 16.
      • Questions?
    • 17. Thank you for your time!
      • Contact Us
      • Kathleen Kulik
        • http://www.linkedin.com/in/kkulik
        • @CSU_Vikings or @CSU_YoungAlum
        • [email_address]
        • 216-523-7289
      • Ray Galvin
      • http://www.linkedin.com/in/raygalvin
      • [email_address]
      • 440-779-1310
    • 18. References
      • LinkedIn You Tube Channel: http://www.youtube.com/user/LinkedIn
      • LinkedIn Learning Center: http://learn.linkedin.com/training/
      • New Grad Life: http://newgradlife.blogspot.com/2009/11/7-things-college-grads-must-do-online_17.html
      • Online Degree Programs: http://www.onlinedegreeprograms.com/blog/2010/social-media-etiquette-for-students-50-crucial-rules/
      • Yahoo: http://finance.yahoo.com/career-work/article/109267/6-career-killing-facebook-mistakes
      • Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2011/01/22/AR2011012203193.html
      • New York Times: http://bits.blogs.nytimes.com/2009/08/20/more-employers-use-social-networks-to-check-out-applicants/

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