India B2B Media Market 2013
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India B2B Media Market 2013

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If you're a media owner looking to enter/monitor the Indian B2B media/events market then this is the report you need to keep you up-to-date in this fast moving, lucrative sector. ...

If you're a media owner looking to enter/monitor the Indian B2B media/events market then this is the report you need to keep you up-to-date in this fast moving, lucrative sector.
We show current market conditions and growth forecasts out to 2017; useful in helping you ascertain which areas represent most opportunity.
Hundreds of companies and associated products and services are covered to give you a thorough overview of the players in the B2B media market.

- Macro-Economic Overview; Composition of Consumption Expenditure Across Segments
- B2B Media Industry
- B2B Magazines Industry
- B2B Events
- B2B Digital Media

Executive Summary

India's business media sector is currently small, estimated to be worth USD 101 million (approximately). Of this, 62% (USD 62 million) is print media, 30% (USD 30 million) trade events and the remainder 8% (USD 9 million) online services. B2B print business is further divided into Broadsheet (Newspaper) and Magazines. Newspapers share is 54% (USD 34 million) and magazines share is 46% (USD 28 million) of the total B2B print market.

The industry is witnessing an overall growth among the entire B2B media segments and we believe is set to enjoy explosive growth in future years driven by the changing structure of Indian business and the growing demand for high quality business information.

In the publishing segment new titles are added each year resulting in growth of both circulation and readership. However, online B2B is the fastest growing media segment and we anticipate that much of the future growth will be straight to digital. The B2B events and trade show industry is also witnessing arise in number of events as well, as venues with government, trade bodies and the private sector all investing in infrastructure to help facilitate internal and international trade in India.

In the last 2-3 years, the print segment of B2B media has grown in the number of titles, circulation and readership with both domestic and international players launching new titles. But the segment is largely fragmented and unorganized with a modest presence of both international players like UBM Group and Indian players like Jasubhai Media, BCCL Group, network 18 etc.

In the trade-event segment there are 12 exhibition venues with a total space of 257457 sqm mainly in major cities like Delhi, Mumbai, Bangalore, Hyderabad and Coimbatore. Each year approximately 500 B2B events are organized in the country with the majority of them organized by autonomous trade bodies and ITPO.

The online sector is at a very nascent stage of development. Most of the websites have simple news and information, generating some revenues from advertising. Subscription based data services have yet not emerged. Another area of growth has been B2B marketplaces for companies wishing to source product and services. Two market leaders in this segment are Indiamart and Tradeindia."

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    India B2B Media Market 2013 India B2B Media Market 2013 Document Transcript

    • The Indian B2B Media Industry 2013 EAST WEST RELATIONS
    • Table of Contents 1. Executive Summary 04 a) The Macro-Economic Outlook 04 People and Demographics - Growing Middle Classes b) The Media Economy 05 2. Macro-Economic Overview 08 a) Overview 08 b) The Indian Consumer Landscape 13 Share of Average Household Consumption Four Key Segments Composition of Consumption Expenditure Across Segments Future Outlook 3. The Indian B2B Media Industry 25 a) Overview 25 Architecture, Construction, Engineering (Ace) and Construction Equipment B2B Media Presence Civil Aviation Education Services Environment, Water Healthcare & Medical Equipment Infrastructure (Roads, Ports, Railways) Travel & Tourism Automotive Industry b) B2B Magazines Market 36 Ad Revenue Vs Circulation Revenue Future Outlook and Growth Factors contributing to the growth of the B2B publishing market Key Challenges In The B2B Publishing Market Key Trends
    • Table of Contents c) The B2B Events Market 43 Overview Events Classification Company Profile Event Management Companies Appendix Key Venues Profile Tax Implications d) B2B Digital Media Market 55 Ad Revenue Vs Subscription Revenue Cost Break Up E-Commerce Trade Directories & Info Services
    • 25© East West Relations The Indian B2B Media Industry a) Overview India’s business media sector is currently small, estimated to be worth USD 101 million (approximately). Of this, 62% (USD 62 million) is print media, 30% (USD 30 million) trade events and the remainder 8% (USD 9 million) online services. B2B print business is further divided into Broadsheet (Newspaper) and Magazines. Newspapers share is 54% (USD 34 million) and magazines share is 46% (USD 28 million) of the total B2B print market. The industry is witnessing an overall growth among the entire B2B media segments and we believe is set to enjoy explosive growth in future years. In the publishing segment new titles are added each year resulting in growth of both circulation and readership. However, online B2B is the fastest growing media segment and we anticipate that much of the future growth will be straight to digital. The B2B events and trade show industry is also witnessing arise in number of events as well, as venues with government, trade bodies and the private sector all investing in infrastructure to help facilitate internal and international trade in India. In the last 2-3 years, the print segment of B2B media has grown in the number of titles, circulation and readership with both domestic and international players launching new titles. But the segment is largely fragmented and unorganized with a modest presence of both international players like UBM Group and Indian players like Jasubhai Media, BCCL Group, network 18 etc. In the trade-event segment there are 12 exhibition venues with a total space of 257457 sqm mainly in major cities like Delhi, Mumbai, Bangalore, Hyderabad and Coimbatore. Each year approximately 500 B2B events are organized in the country with the majority of them organized by autonomous trade bodies and ITPO. The online sector is at a very nascent stage of development. Most of the websites have simple news and information, generating some revenues from advertising. Subscription based data services have yet not emerged. Another area of growth has been B2B marketplaces for companies wishing to source product and services. Two market leaders in this segment are Indiamart and Tradeindia. Growth Drivers The Indian manufacturing sector witnessed difficult business conditions in 2012 in terms of output decline and lack of capital formation owing to the global slowdown. However, the sector has emerged strongly and with the user markets showing signs of recovery, Indian manufacturing is well set to capitalize. In the medium to long term, buoyancy in domestic consumption backed by population growth should remain a sustainable major growth factor. The services sector, especially information technology, continues to be the major economic growth driver and is expected to increase its strong hold in the coming years as well. The services sector contributes over 57% of the national economic output. A growing middle class, increasing wealth, and young demographic profile make India the most attractive market in the word. Increasing entrepreneurial activity is one of the reasons for India’s economic transformation. Increasing foreign participation and investments in building infrastructure capacity is expected to further transform the lives of the rural population as urbanization could lead to further prosperity and economic progress. 3. The Indian B2B Media Industry