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East west india media report june 2013
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East west india media report june 2013



In-depth report on the Indian media and entertainment industry covering sectors including, digital media, smart and mobile phones, tablets, mobile internet, B2B publishing, events, newspapers and ...

In-depth report on the Indian media and entertainment industry covering sectors including, digital media, smart and mobile phones, tablets, mobile internet, B2B publishing, events, newspapers and magazines, macro economy, content production, broadcasting and more. If you're a media owner, content producer, PE/VC/investment or law firm already doing business in India or looking to, this report keeps you abreast of the fast moving Indian market.



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East west india media report june 2013 Presentation Transcript

  • 1. © East West Relations East West Relations India Media and Entertainment Industry Reports © East West Relations
  • 2. © East West Relations • The Indian economy and the media and entertainment sector are growing fast • The market is opaque and hard to understand from the outside with fragmented, mixed quality data from publicly available sources • Many companies struggle to know the best way to “stay on top” of India: – Executive trips are cumbersome to organise, expensive and with mixed quality of insights – Hiring an Indian presence is a major commitment – A bespoke project requires a level of certainty to commission, is expensive and becomes dated • East West Relations has therefore created a report with a unique set of insights and information in its first release • We are looking for charter clients to commit to a year’s subscription with special advantages for signing up early Executive Summary
  • 3. © East West Relations East West Relations • Founders are Peter Phippen and Andrew Mendoza with Ray Edun as Commercial Director as of January 2013 • Peter was BBCW board member, ran the Americas and then Magazines globally, during which time he established and chaired a JV in India with Times of India Group • Andrew was a TMT strategy partner in two consulting firms for over 10 years and has been involved in India for nearly 20 years (including recently as founder of a TV production business) • Ray has worked extensively in high-tech and most recently advised large blue chip companies on internal communication strategy through in-depth industry research • Peter and Andrew have advised and supported different Western clients on market entry and growth separately and together
  • 4. © East West Relations Good growth prospects • The Indian media market is set for explosive growth. Changes that have taken 50 years in the West will be compressed into a period of, perhaps, a decade. • Whilst no market is easy to enter, the fundamentals of the Indian market are in certain ways preferable to most other high-growth markets around the world • Rapid market development will be driven by: – Economic growth – Rising literacy levels – Government policy – Rapid technological change
  • 5. © East West Relations Extraordinary statistics… • Population of nearly 1.3Bn • The largest democracy in the world • Median age of 25…..and a population of 550m under the age of 25 • 900m mobile phones • High GDP growth over past decade • By 2050, India may have an economy close in size to the US, second only to China….and set to outstrip China in the second half of 21st Century
  • 6. © East West Relations …although… • Major infrastructure bottlenecks…. • Corruption in government • Significant inequality….could lead to social instability • GDP growth stalling • India isn’t one country….28 states, 22 official languages, 4 climatic regions, 19 religions
  • 7. © East West Relations Hard for Western media to understand from outside • Existing free reports: – become dated quickly – have patchy breadth and depth – are visible to Indian clients and hence “muted” – focus at a market level and are more interview than fact based • Major consultancy projects are expensive • Field trips are expensive and participants hard to engage unless there is an inside track • Watching brief is currently hard to achieve cost effectively
  • 8. © East West Relations • Consolidation, triangulation and sense checking of multiple data sources for market sizes, underlying economic and sector drivers • Access and dialogue with senior executives for industry insights across: – media and entertainment companies – early stage digital business – marketing and ad agencies – VCs, PEs – advisors (lawyers/accountants) • Content and market insight from founders – two seasoned international Media executives with deep knowledge of India So we developed a series of reports
  • 9. © East West Relations • Current report – TV, Print, Digital, Player profiles – Economy, consumer context, mobile and broadband environment • Sector additions + quarterly update reports – B2B, Games, education, radio – Quarterly sector development and key market news • Opportunity for charter customers to frame key questions What clients receive
  • 10. © East West Relations • Executive Summary • Macro economy • Consumer landscape • Market overview – Overview • Key segments – Print – TV – Digital – Radio – Education – Games – Film and Cinema – Books – B2B publishing/events – Entertainment retail • Enabling environment • Broadband – Mobile – Devices • Key player summaries • Quarterly reports by segment • Regulatory outlook • Appendices Report Contents – report available for review in person
  • 11. © East West Relations • Annual Subscription all sectors – £4,950 exc. VAT • Reports by sector – £950 - £1795 • Delivery – Access to web page via login – PDF on request via email – Circulation/distribution tracked • Charter Customer benefits – Lower price – Ability to guide focus – Privileged access to founders and panel base at no extra cost Report - pricing and delivery for charter clients
  • 12. © East West Relations • Bespoke research • Retainer - more targeted “watching brief’ for client targeted types of opportunity • Advisory project Contact: ray@ewrelations.com, andrew@ewrelations.com or peter@ewrelations.com or visit ewrelations.com for more info Other services