Hyperlocal Hedon Blog

Hyperlocal and the Hedon Blog hedonblog.wordpress.com

What is ‘hyperlocal’ news? – The Hedon Blog

Why all the fuss? Hull Daily Mail – Dedicated Reporter 2004 2009 “ Zilch!”
Global phenomenon affecting Newspaper industry:
Internet News; Advertising revenues down; smaller journalist staff teams; less resources on local government reporting, court reporting, etc…..
Hyperlocal – un-tapped demand for news and advertising. User generated content thereby reducing costs and overheads.

HOBBY EXPERIMENT BEAT BLOGGER Benefits of living locally; Tap into passion and commitment for area; Encourage ‘civic’ volunteering and sense of ownership by contributing to site; Independent voice – hold authorities to account; Local campaigning.

HOBBY EXPERIMENT BEAT BLOGGER Hedon ‘community’? What’s on; Wish list; General Election; Just for fun

HOBBY EXPERIMENT BEAT BLOGGER Content: Hedon folk Re-cycled Self-generated Mailing lists

Making it pay? Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious about where you live, a willingness to share your curiosity with others - and a sense of indignation when things do not seem right. Hyperlocal news gathering enterprise or Active citizenship? Any community can do hyperlocal!

Making it pay? i.e not at a loss! Advertising Business directory Estate agent listings Job listings Selling content – articles could be sold on Print version to be sold in shops Classifieds Eating out guide, with restaurants given opportunity to enhance their listing for a fee Entertainment guide with a similar enhancement option for venues Sponsorship T-shirt range and products, gifts and novelties Swapping services for adverts Market research Consultation

Other Hyperlocal Websites

Talk About Local 2010
Un-Conference format and we hope to have some of the very best
hyperlocal publishers and special guests attending on the day.
Tickets sold out (free) but reserved for Yorkshire and Humberside!
Studio 16
Fazeley Studios
161 Fazeley Street
Digbeth, Birmingham
B5 5SE
Call on 0121 288 2910
E-mail via [email_address]
Twitter @TalkAboutLocal
17 th April, Old Broadcasting House, Leeds

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Hyperlocal Hedon Blog

by Ray Duffill on Feb 16, 2010

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Hyperlocal Hedon Blog — Presentation Transcript