Hyperlocal   Hedon Blog
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Hyperlocal Hedon Blog



Developing a hyperlocal news site based on the unique experience of the Hedon Blog. Presentation to HumberMud on 11th Feb 2010.

Developing a hyperlocal news site based on the unique experience of the Hedon Blog. Presentation to HumberMud on 11th Feb 2010.



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Hyperlocal   Hedon Blog Hyperlocal Hedon Blog Presentation Transcript

  • Hyperlocal and the Hedon Blog hedonblog.wordpress.com
  • What is ‘hyperlocal’ news? – The Hedon Blog
  •   View slide
  •   View slide
  • Why all the fuss? Hull Daily Mail – Dedicated Reporter 2004 2009 “ Zilch!”
    • Global phenomenon affecting Newspaper industry:
    • Internet News; Advertising revenues down; smaller journalist staff teams; less resources on local government reporting, court reporting, etc…..
    • Hyperlocal – un-tapped demand for news and advertising. User generated content thereby reducing costs and overheads.
  • HOBBY EXPERIMENT BEAT BLOGGER Benefits of living locally; Tap into passion and commitment for area; Encourage ‘civic’ volunteering and sense of ownership by contributing to site; Independent voice – hold authorities to account; Local campaigning.
  • HOBBY EXPERIMENT BEAT BLOGGER Hedon ‘community’? What’s on; Wish list; General Election; Just for fun
  • HOBBY EXPERIMENT BEAT BLOGGER Content: Hedon folk Re-cycled Self-generated Mailing lists
  • Making it pay? Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious about where you live, a willingness to share your curiosity with others - and a sense of indignation when things do not seem right. Hyperlocal news gathering enterprise or Active citizenship? Any community can do hyperlocal!
  • Making it pay? i.e not at a loss! Advertising Business directory Estate agent listings Job listings Selling content – articles could be sold on Print version to be sold in shops Classifieds Eating out guide, with restaurants given opportunity to enhance their listing for a fee Entertainment guide with a similar enhancement option for venues Sponsorship T-shirt range and products, gifts and novelties Swapping services for adverts Market research Consultation
  • Other Hyperlocal Websites
  • Talk About Local 2010
    • Un-Conference format and we hope to have some of the very best
    • hyperlocal publishers and special guests attending on the day.
    • Tickets sold out (free) but reserved for Yorkshire and Humberside!
    • Studio 16
    • Fazeley Studios
    • 161 Fazeley Street
    • Digbeth, Birmingham
    • B5 5SE
    • Call on 0121 288 2910
    • E-mail via [email_address]
    • Twitter @TalkAboutLocal
    17 th April, Old Broadcasting House, Leeds