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Hyperlocal Hedon Blog

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Developing a hyperlocal news site based on the unique experience of the Hedon Blog. Presentation to HumberMud on 11th Feb 2010.

Developing a hyperlocal news site based on the unique experience of the Hedon Blog. Presentation to HumberMud on 11th Feb 2010.

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    Hyperlocal   Hedon Blog Hyperlocal Hedon Blog Presentation Transcript

    • Hyperlocal and the Hedon Blog hedonblog.wordpress.com
    • What is ‘hyperlocal’ news? – The Hedon Blog
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    • Why all the fuss? Hull Daily Mail – Dedicated Reporter 2004 2009 “ Zilch!”
      • Global phenomenon affecting Newspaper industry:
      • Internet News; Advertising revenues down; smaller journalist staff teams; less resources on local government reporting, court reporting, etc…..
      • Hyperlocal – un-tapped demand for news and advertising. User generated content thereby reducing costs and overheads.
    • HOBBY EXPERIMENT BEAT BLOGGER Benefits of living locally; Tap into passion and commitment for area; Encourage ‘civic’ volunteering and sense of ownership by contributing to site; Independent voice – hold authorities to account; Local campaigning.
    • HOBBY EXPERIMENT BEAT BLOGGER Hedon ‘community’? What’s on; Wish list; General Election; Just for fun
    • HOBBY EXPERIMENT BEAT BLOGGER Content: Hedon folk Re-cycled Self-generated Mailing lists
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    • Making it pay? Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious about where you live, a willingness to share your curiosity with others - and a sense of indignation when things do not seem right. Hyperlocal news gathering enterprise or Active citizenship? Any community can do hyperlocal!
    • Making it pay? i.e not at a loss! Advertising Business directory Estate agent listings Job listings Selling content – articles could be sold on Print version to be sold in shops Classifieds Eating out guide, with restaurants given opportunity to enhance their listing for a fee Entertainment guide with a similar enhancement option for venues Sponsorship T-shirt range and products, gifts and novelties Swapping services for adverts Market research Consultation
    • Other Hyperlocal Websites
    • Talk About Local 2010
      • Un-Conference format and we hope to have some of the very best
      • hyperlocal publishers and special guests attending on the day.
      • Tickets sold out (free) but reserved for Yorkshire and Humberside!
      • Studio 16
      • Fazeley Studios
      • 161 Fazeley Street
      • Digbeth, Birmingham
      • B5 5SE
      • Call on 0121 288 2910
      • E-mail via [email_address]
      • Twitter @TalkAboutLocal
      17 th April, Old Broadcasting House, Leeds