Hyperlocal and the Hedon Blog hedonblog.wordpress.com
What is ‘hyperlocal’ news? – The Hedon Blog
 
 
 
Why all the fuss? Hull Daily Mail – Dedicated Reporter 2004 2009 “ Zilch!” <ul><li>Global phenomenon affecting Newspaper i...
HOBBY EXPERIMENT BEAT BLOGGER Benefits of living locally; Tap into passion and commitment for area; Encourage ‘civic’ volu...
HOBBY EXPERIMENT BEAT BLOGGER Hedon ‘community’? What’s on; Wish list; General Election; Just for fun
HOBBY EXPERIMENT BEAT BLOGGER Content: Hedon folk Re-cycled Self-generated Mailing lists
 
Making it pay? Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious...
Making it pay?  i.e not at a loss! Advertising Business directory  Estate agent listings  Job listings  Selling content – ...
Other Hyperlocal Websites
Talk About Local 2010 <ul><li>Un-Conference format and we hope to have some of the very best </li></ul><ul><li>hyperlocal ...
Upcoming SlideShare
Loading in...5
×

Hyperlocal Hedon Blog

618

Published on

Developing a hyperlocal news site based on the unique experience of the Hedon Blog. Presentation to HumberMud on 11th Feb 2010.

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
618
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hyperlocal Hedon Blog

  1. 1. Hyperlocal and the Hedon Blog hedonblog.wordpress.com
  2. 2. What is ‘hyperlocal’ news? – The Hedon Blog
  3. 6. Why all the fuss? Hull Daily Mail – Dedicated Reporter 2004 2009 “ Zilch!” <ul><li>Global phenomenon affecting Newspaper industry: </li></ul><ul><li>Internet News; Advertising revenues down; smaller journalist staff teams; less resources on local government reporting, court reporting, etc….. </li></ul><ul><li>Hyperlocal – un-tapped demand for news and advertising. User generated content thereby reducing costs and overheads. </li></ul>
  4. 7. HOBBY EXPERIMENT BEAT BLOGGER Benefits of living locally; Tap into passion and commitment for area; Encourage ‘civic’ volunteering and sense of ownership by contributing to site; Independent voice – hold authorities to account; Local campaigning.
  5. 8. HOBBY EXPERIMENT BEAT BLOGGER Hedon ‘community’? What’s on; Wish list; General Election; Just for fun
  6. 9. HOBBY EXPERIMENT BEAT BLOGGER Content: Hedon folk Re-cycled Self-generated Mailing lists
  7. 11. Making it pay? Being an active citizen in the area where you live need not be difficult. Simply, it requires being curious about where you live, a willingness to share your curiosity with others - and a sense of indignation when things do not seem right. Hyperlocal news gathering enterprise or Active citizenship? Any community can do hyperlocal!
  8. 12. Making it pay? i.e not at a loss! Advertising Business directory Estate agent listings Job listings Selling content – articles could be sold on Print version to be sold in shops Classifieds Eating out guide, with restaurants given opportunity to enhance their listing for a fee Entertainment guide with a similar enhancement option for venues Sponsorship T-shirt range and products, gifts and novelties Swapping services for adverts Market research Consultation
  9. 13. Other Hyperlocal Websites
  10. 14. Talk About Local 2010 <ul><li>Un-Conference format and we hope to have some of the very best </li></ul><ul><li>hyperlocal publishers and special guests attending on the day. </li></ul><ul><li>Tickets sold out (free) but reserved for Yorkshire and Humberside! </li></ul><ul><li>Studio 16 </li></ul><ul><li>Fazeley Studios </li></ul><ul><li>161 Fazeley Street </li></ul><ul><li>Digbeth, Birmingham </li></ul><ul><li>B5 5SE </li></ul><ul><li>Call on 0121 288 2910 </li></ul><ul><li>E-mail via [email_address] </li></ul><ul><li>Twitter @TalkAboutLocal </li></ul>17 th April, Old Broadcasting House, Leeds
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×