ACC Video Vault

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ACC Video Vault

  1. 1. ACC VIDEO LOCKER ROOM Digital & Broadcast Marketing Opportunity
  2. 2. ACC VIDEO LOCKER ROOM Background Information Online video viewing is exploding….. • The speed at which online video viewership has increased is highlighted in the latest figures from comScore that measure video rankings in the US. They revealed that 180 million US Internet users watched online video during the month of March 2010. This meant that 3 out of every 4 online video viewers watched online video. • Online video views in the US were up 119% from 14. 8 billion January 2009 to 32.4 billion January 2010 according to comScore Social Networking, Blogs, and Viral Email links are key traffic sources…. "According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. February 15, 2010 NCAA Vault Launched February, 2010 Thought Equity Motion’s Vault leverages proprietary video archive technology to unlock the value of archives. (First 6 Weeks): There was more archive video consumption in the first 72 hours of launching the NCAA Vault than the last 4 years put together. This is staggering when you start to consider that classic games have been posted for a few years now on tv.com, Hulu, Netflix, etc. • Average dwell time b/t 8-10 minutes per user (very strong for non-live programming). • Social: Facebook, Twitter, and Email Links key sources of traffic. • Community: Wide range of school, blogger, and fan/community sites linked to Vault.
  3. 3. ACC VIDEO LOCKER ROOM What is it? The ACC Video Locker Room is a new, unique and FREE online archive of 30 years of ACC Basketball video built specifically for fans and accessed from theACC.com, the official site of the Atlantic Coast Conference. Fans can enter the Locker Room and easily search for past teams, players, or games; or can scan highlights of dunks, blocks, shots and more. They can also quickly share their favorite moments via Facebook, Twitter or simple email links. This is an experience that creates immersion, “lean forward” interaction, and active user engagement…and more importantly, does not exist anywhere else on the web! http://vault.ncaa.com/ Available November, 2010 30 Years of Archive ACC BB Video The ACC Video Locker Room is being developed by the same group that built the very popular NCAA Vault
  4. 4. ACC VIDEO LOCKER ROOM Features and Benefits Features & Benefits • Fun & Relevant Content: context around teams, players, key moments, editorial categories, and social linking. ACC Basketball fans (past and present) are an extremely passionate group that will welcome & value the Locker Room experience! • Continuous Play & Full Games: When you search for a specific play, it will load and when done, the remainder of the game will continue playing until you want to move on. Watching a single play quickly & addictively morphs into watching several minutes of the game itself. Full games are also available for those that want to relive the entire experience. • Viral Sharing & Social Networking: Viewers can share clips, bloggers can link to them, and marketers can advertise against them more easily. • Multiple Advertising Opportunities - Opportunity to align with cutting edge video experience leveraging great ACC archival video, rich contextual stats and features, fan passion, and social commenting & posting features.
  5. 5. ACC VIDEO LOCKER ROOM Viral and Social Distribution Viewers can share clips, bloggers can link to them, and most important for new ad revenue, marketers can advertise against them more easily. Every moment in the ACC Video Locker Room can easily be shared with your friends and other fans with a simple click of the mouse.
  6. 6. ACC VIDEO LOCKER ROOM Advertising Opportunities Title Sponsorship Pre-roll video ad 300x250 companion banner Branding in Social Elements
  7. 7. ACC VIDEO LOCKER ROOM Promotion & Exposure ACC Basketball Tip-Off Show: During the weekly show, Raycom will air a sponsor branded promotional segment with video feature informing fans about ACC Video Locker Room. Segment will include clips from the most recently added content and direct fans online to view more. ACC Basketball Today Show: During the weekly show, Raycom will air a sponsor branded promotional segment with video feature informing fans about ACC Video Locker Room. Segment will include clips from the most recently added content and direct fans online to view more. ACC Basketball Live Broadcasts: Each week during the live broadcast there will be a sponsor-branded live read explanation with on screen sponsor graphic and/or video informing fans about the most recently added content on The ACC Video Locker Room. Fans are directed to TheACC.com or RaycomSports.com see more and share with their friends. TheACC.com and RaycomSports.com: • ACC Video Locker Room home page feature button with sponsor logo linking fans directly to the Locker Room • Links to the ACC Video Locker Room from several areas of both websites (Team pages, Blog network, Match center)
  8. 8. Consumer Feedback See what Sports Media and Bloggers are saying about NCAA Vault: Sporting News http://www.sportingnews.com/blog/the_spo rting_blog/entry/view/56945/bosses_every where_cringe_at_ncaa_vault_site WIRED.com http://www.wired.com/playbook/2010/0 3/say-hello-to-the-ncaa-vault-adieu-to- productivity/ Mashable.com http://mashable.com/2010/03/03/ncaa- vault/
  9. 9. ACC VIDEO LOCKER ROOM Sponsorship Elements Title sponsorship: Full Category Exclusivity On-Air Flight dates: December, 2010 – March, 2011 • One (1) sponsor tagged feature promotion during ACC BB Tip-Off Show • (12) sponsor tagged feature promotions during ACC Basketball Today Show • (15) Live reads! In-game sponsor tagged feature promotions during 2011 ACC Basketball regular season and ACC Tournament Online Flight dates: November, 2010 – May, 2011 • Home page feature button w/sponsor logo on TheACC.com and RaycomSports.com • December / January – Sponsor branded home page “take over” ad informing and directing viewers to Video Locker Room • Presenting sponsor logo on home page of ACC Video Locker • 300x250 and/or 728x90 banner ad on ACC Video Locker page • 75% of all Pre-roll / Post-roll ACC Video Locker inventory • Logo next to social elements and Facebook embeds • ROS banner ads on RaycomSports.com and TheACC.com • Estimated Online impressions = 10 Million

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