ACC Mobile Apps
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ACC Mobile Apps

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    ACC Mobile Apps ACC Mobile Apps Presentation Transcript

    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application MOBILE MARKETPLACE • Smartphone (Blackberry, iPhone, Droid, Palm Pre, etc.) usage in US has grown 700% over the last 4 years. • Despite modest market share (less than 20%) of total wireless phone users (260M), iPhone and other smart device users drive over half of total mobile content activity. • Mobile Browsing (Raycom Media): In January 2009, Raycom Media’s 44 TV stations tallied 7.5M mobile page views to their local websites. In January 2010, that number grew to 18.1M (iPhone Apps developed for many of Raycom’s top local stations). • Over 50M iPhones & 35M iPod Touches sold worldwide • iPhone still selling extremely well (and newest upgrade should launch before Christmas) • 9M iPhones in 1Q, 2010 (more than double sales from 1Q, 2009) • Potential Verizon deal this summer should trigger new growth • 175,000+ applications available in Apple’s App Store (2 billion apps downloaded to-date) • Nearly 1/3 of all apps downloaded are Paid Apps • iPad: 2-3M will be sold in year 1 & forecasted to sell a total of 7-8M by year 2 • Video is major component of iPad – ABC Video App already downloaded 200,000 times
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Overview Raycom Sports and the ACC will develop and design a graphically rich, high quality iPhone application platform for fans to access exclusive ACC content from anywhere, at any time. Content to include: • Live Streaming Games - select games available for both football and basketball • ACC Video (highlights, recaps, this week in ACC, original programming, etc.) • Scores, Stats, Team Standings, Schedules, etc. • Fan Alerts for game start times, breaking news, etc. • AP, BCS and Coaches polls, news and information • Fan/Team customization - organized content according to fan preferences • Programmable start-up “splash” screen for daily messaging to fans
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Overview Unique opportunities to engage fans with your brand National, Regional and Local Audiences Access to ‘where the fans are’…mobile Interactive consumer engagement Sponsor placement in most heavily viewed application functions News Scores Standings Videos Live Streaming - broadcast quality, made for mobile live streaming games Football – 12 Live ACC Games Basketball – 35 Live ACC Games featuring marquee match-ups
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Sponsorship and Ad Placement iPhone App Menu ACC Branded iPhone Application ACC iPhone App Start–up Page The ACC is No. 1 Nationally in Football APR 4 years in a row ACColades Sponsored by… Sponsored by Gatorade
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Sponsorship and Ad Placement News Videos Prime ad placement on News default page… Clickable ad drives traffic to sponsor website Banner Size – 320x50 jpg Pre-roll and post roll video inventory
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Sponsorship and Ad Placement Live streaming games on mobile Live ACC Games Brought to you by Gatorade Interstitial Page • Use to promote special events • Special offers / coupons • Activate contest or sweepstakes Sponsored by Gatorade
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application Sponsorship and Ad Placement • Application supports multiple banners that rotate every 30-45 seconds • Banner size 320x50 jpg • Total Inventory - (Approx. 18 pages): Start-up Splash screen Interstitial page Live Game Alert page Schedules News Scores Gamecast page Standings Schedules Videos Alerts Team Customization page ACC Live Gamecast
    • RAYCOM SPORTS DIGITAL ACC iPhone/iPod Touch Mobile Application SPONSORSHIP DETAILS PRIMARY SPONSOR: Full Category Exclusivity • Annual sponsorship (September – August) • Start-Up Screen – Sponsor Logo and Message • Banner ads (320x50) on available pages (75%SOV) • :10 - :15 Pre-roll / Post-roll video ad on select video highlights and features (75% SOV) • Home page feature button w/sponsor logo, for ACC iPhone app download on TheACC.com and RaycomSports.com • ROS banners on TheACC.com and RaycomSports.com • Live reads in-game! In-game promotion of App available in all 12 Raycom ACC Football games and a minimum of 10 games in ACC Basketball • (4) tickets to Chick Fil-a Kick-off (LSU vs. UNC) 9/1/2010 • (4) tickets to Va. Tech vs. Boise State 9/4/2010 • (4) tickets to ACC Championship Game 12/4/2010 Live In-game reads = 12,124,000 households Online / Website = 6,000,000 guaranteed impressions ACC App / Mobile = 5,000,000 estimated impressions