Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition
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This report estimates and analyzes the size, growth rate and composition of the sugar and sweetener market in the United States. Because so much sugar and sweetener is sold for foodservice and ...

This report estimates and analyzes the size, growth rate and composition of the sugar and sweetener market in the United States. Because so much sugar and sweetener is sold for foodservice and industrial use, sales are provided for the retail market for kitchen/tabletop sweeteners as well as the market in its entirety.

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Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition Document Transcript

  • Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd EditionPublished: September 2011No. of Pages: 234Price: $ 3500The U.S. sweetener market is the largest and most diverse in the world, and Americansare the heaviest consumer of sweeteners. Dozens of sweetener choices are available at theretail/consumer level and for food manufacturers, ranging from sugar and its manyvariations to controversy-attracting high fructose corn syrup, and from a menu of artificialsweeteners to new plant-based sweeteners that offer the advantage of being naturalproducts. In Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition,Packaged Facts quantifies and analyzes the size and growth of the retail market forkitchen/tabletop sugar and sweeteners, as well as tracking emerging product and marketingopportunities. The roll-out of new products containing stevia, as well as acceleratedpurchase of new and existing stevia products by consumers, will continue to spur marketgrowth, while saccharin will continue to lose ground. The market will also see changes in theorganic and less-refined sugar categories, including organic evaporated cane juice.Browse All: Beverages MarketScope of ReportThe sugar and sweetener market comprises sugar (including refined white sugar, brownsugar and other powdered, flavored and less-refined sugars); honey, molasses, cornsweeteners (including high-fructose corn syrup) and other caloric or nutritive sweeteners;non-caloric sugar substitutes, also called artificial sweeteners or high-intensity sweeteners;and polyols, also called sugar alcohols, used as sweeteners. The sweetener category alsoincludes plant-based products relatively new to the sweetener market, including steviaextracts, which are plant-based, processed sweeteners, agave nectar or syrup and monkfruit. This report estimates and analyzes the size, growth rate and composition of the sugarand sweetener market in the United States. Because so much sugar and sweetener is soldfor foodservice and industrial use, sales are provided for the retail market forkitchen/tabletop sweeteners as well as the market in its entirety.Report Methodology
  • The information in this report was obtained from both primary and secondary research.Primary research entailed Packaged Facts surveys of consumers as well as on-siteexaminations of supermarkets, drugstores, mass merchandisers, convenience stores,health/natural foods stores, specialty stores and club stores. Company, distributor and retailinterviews were conducted to obtain information on new products and packaging trends,marketing programs, distribution methods and technological breakthroughs. Secondaryresearch entailed data gathering from sources including consumer and industry publications,newspapers, government reports, financial reports, company literature and corporateannual reports.Table Of ContentsChapter 1: Executive SummaryScope and MethodologyReport MethodologyOverviewSweetener CategoriesThe Arrival of SteviaSugarAnnual Per Capita Sugar Use in the United States Holding Steady Since 1985HoneyNiche Nutritive SweetenersCorn Syrup and High-fructose Corn SyrupThe HFCS ControversyAMA Concludes HFCS No Worse Than Sugar in Obesity CrisisOn the Other Hand…Public Image of High-fructose Corn Syrup Causes Changes in Ingredients and AdvertisingNon-Nutritive SweetenersHigh-Intensity (Artificial) SweetenersStevia Market Surges Forward with FDA GRAS StatusStevia Product Launches Increase 918% in the North American MarketEuropean Approval of Stevia Expected by the End of 2011Sugar Alcohols (Polyols)The Global Sweetener Market2010 U.S. Retail Sales Reach $3.5 Billion for Sugar and SweetenersTable 1-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (in millions ofdollars)Combined Retail and Wholesale Sugar and Sweeteners Market Valued at $11.7 Billion in2010Table 1-2: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market, 2007 and2010 (in millions of dollars)Retail Sales of Sugar and Sweeteners at $3.7 Billion in 2011Table 1-3: U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions of dollars)Combined Retail and Wholesale U.S. Sugar and Sweetener Market Projected at $13.0Billion in 2011Table 1-4: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market, 2011 (inmillions of dollars)
  • Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015Table 1-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (in millions ofdollars)Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015Table 1-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners, 2011-2015(in millions of dollars)Stevia Blasts Into the Marketplenda Loses Market Share to Stevia Products in Retail Sugar Substitute MarketTable 1-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands inFood, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)Per Capita Consumption of Sugar Up While Consumption of Other Sweeteners DeclinesRetail Channel Accounts for Only 13% of Sugar Use by VolumeTable 1-8: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent)Grocery Stores are the Most Popular Venue for Sweetener Product SalesTable 1-9: 2010 Sugar and Sweetener Sales by Retail Channel (percent)Almost All Raw Stevia is Produced in China or IndiaRegulatory Policy OverviewUnited States Sugar PolicyFree Sugar Legislation Introduced in CongressThe Ethanol FactorRegulatory Framework for Non-Nutritive SweetenersNew Products and TrendsThe Stevia RevolutionIntroductions of Food and Beverage Products Containing Stevia Increase from 20 in 2006to 76 in 2010New Products and Trends in Non-Nutritive Artificial Sweeteners“No High-Fructose Corn Syrup” Claim Continues to Increase Along with Increasing Use ofHCFS in ProductsThe ConsumerMarket Driver: Obesity and OverweightIn 2010, 27.6% of American Adults Self-Report as ObeseMarket Driver: DiabetesMarket Driver: Ingredient AwarenessFood & Health Survey Finds Concerns About Carbohydrate and Sugar IntakePackaged Facts Survey of Sugar Substitute Usage by American Households ShowsSucralose Is the Most Popular ProductTable 1-10: Artificial Sweetener Use in American Households in 2011Data From Simmons Market Research Shows Sun Crystals and Truvia Take Market Sharefrom Other Sugar Substitutes/Artificial SweetenersTable 1-11: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased byHouseholds During Six Months Previous to March 2011Chapter 2: The ProductsKey PointsOverviewSweetener CategoriesNutritive SweetenersNon-Nutritive or Artificial SweetenersSugar Alcohols (Polyols)Table 2-1: Comparison of Sweetness of Selected Sugar Alcohols to Sucrose
  • Inulin and IsomaltHigh-Fructose Corn SyrupControversy Surrounding High-Fructose Corn SyrupPossible Relationship Between the Consumption of High-Fructose Corn Syrup andMetabolic SyndromeThe Arrival of SteviaThe Health Benefits of SteviaIs Cargill’s Stevia the Same as the Natural Herb?Food and Beverage Manufacturers Benefit from Sweetener ChoicesSugarUnited States the World’s Leading Sugar Importer in 2010/11Figure 2-1: United States: World’s Leading Sugar Importer, 2010/11, (in Thousand MetricTons/Year, Raw Value)Annual Per Capita Sugar Use in the United States Holding Steady Since 1985Figure 2-2: Per Capita Consumption of Caloric Sweeteners, 1970 - 2009Industrial Sugar Use Surpasses Non-Industrial ApplicationsTable 2-2: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons, refinedvalue)Table 2-3: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons, refinedvalue)Sugar Available in Many FormulationsWhite Sugar Products Vary in Crystal SizeBrown Sugar Varies from Raw to RefinedOther Formulations of SugarSucanat - Sugarcane NaturalOrganic Sugar OptionsOrganic Sugar Beets and Genetic ModificationFair-trade SugarHoneyTable 2-4: U.S. Honey Production, Imports, Exports, Stocks and Average Price, 1986-2010Cause and Consequence of Colony Collapse DisorderColony Collapse Disorder Update in 2011Honey Market FactsNiche Markets: Organic and Local HoneyNiche Nutritive SweetenersMaple Syrup and Maple Sugar Serve the Specialty Foods MarketTable 2-5: U.S. Maple Syrup Production, by State, 1995-2010 (1,000 gallons)Molasses Offers Flavor and NutritionRice Syrup Versatile for ManufacturingDate Sugar May Offer Benefits for DiabeticsAgave SyrupMonk FruitCorn Syrup and High-fructose Corn SyrupThe HFCS ControversyAMA Concludes HFCS No Worse Than Sugar in Obesity CrisisOn the Other Hand…Public Image of High-fructose Corn Syrup Causes Changes in Ingredients and AdvertisingMost HFCS Produced Domestically is Used in the U.S.Table 2-6: U.S. High-Fructose Corn Syrup Supply and Use, 1992-2010 (1,000 short tons,
  • dry weight)Non-Nutritive SweetenersHigh-Intensity (Artificial) SweetenersFive Non-Nutritive Sweeteners Approved by FDATable 2-7: Non-Nutritive High-Intensity Sweeteners Approved for Use in the United StatesSaccharin: Despite Nearly 100 Years of Use, Safety Concerns RemainAspartame Also the Focus of Safety ConcernsSucralose Has Majority of High-Intensity Sweetener Market Share in U.S.Acesulfame Potassium (Ace-K) Has Red Flags For HealthNeotameSteviaCargill, Coca-Cola Pave the Way for Acceptance and Acceleration of Stevia as a SafeSweetenerPepsi Introduces PureViaStevia Market Surges Forward with FDA GRAS StatusSugar Manufacturers Enter the Stevia MarketDomino Foods Adds Stevia to its Ingredients LineStevia Product Launches Increase 918% in the North American MarketEuropean Approval of Stevia Expected by the End of 2011Codex Alimentarius Commission Adopts Proposed Draft Maximum Levels for SteviolGlycosidesSugar Alcohols (Polyols)Table 2-8: Calorie Content of Commonly Used Polyols (relative to sugar at 4 cal/gm)Erythritol Offers Organic and Very Low Calorie OptionMaltitol for Sugar-Free ChocolateMannitol is Used in Chewing Gum and Chocolate CoatingsXylitol for Healthier TeethChapter 3: Size and Growth of MarketKey PointsNote on IRI DataThe Global Sweetener MarketU.S. Sugar and Sweetener Retail Sales Reach $3.5 Billion in 2010Table 3-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (in millions ofdollars)Combined Wholesale and Retail U.S. Sugar and Sweetener Market Valued at $11.7 Billionin 2010Table 3-2: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market*, 2007 and2010 (in millions of dollars)Packaged Facts Projects 2011 U.S. Retail Sales of Sugar and Sweeteners at $3.7 BillionTable 3-3: Projected U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions ofdollars)Wholesale and Retail U.S. Sugar and Sweetener Market Projected at $13.0 Billion in 2011Table 3-4: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market, 2011 (inmillions of dollars)U.S. Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015Table 3-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (in millions ofdollars)Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015Table 3-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners, 2011-2015
  • (in millions of dollars)Stevia Blasts Into the MarketSplenda Loses Market Share to Stevia Products in Retail Sugar Substitute MarketTable 3-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands inFood, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)Table 3-8: Retail Sales Market Share of Artificial Sweetener/Sugar Substitute Brands inFood, Drug and Mass-Market Stores, 2010Truvia Leads the Stevia Market in the U.S.Sucralose Leads Sugar Substitutes Used in Food and Beverage ProcessingPrivate-label Sugar Product Sales Continue to Gain Market ShareTable 3-9: Top Brands of Granulated White Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2010 (in millions of dollars)Table 3-10: Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales in Food, Drugand Mass-Market Stores, 2010 (in millions of dollars)U.S. Retail Price of Refined Sugar RisingTable 3-11: U.S. Retail Refined Sugar Price, Per Pound, by Fiscal Year, 2000-2010 (incents)Comparison of Wholesale and Retail Prices for Refined Beet SugarTable 3-12: U.S. Wholesale and Retail Refined Beet Sugar Price, Midwest markets, byFiscal Year, 2000-2010Corn Sweetener Price Indices Reach Peak in 2009, Decline in 2010Producer Price Indices for Corn Sweeteners, Cane and Beet SugarFigure 3-1: Producer Price Index, U.S. Annual, Corn Sweeteners (including glucose,dextrose, and high-fructose corn syrup), 2000-2010 (June, 1985 = 100)Figure 3-2: Producer Price Index, U.S. Annual, Refined Beet Sugar, 2000-2010 (June,1982 = 100)Figure 3-3: Producer Price Index, U.S. Annual, Refined Cane Sugar and Byproducts, 2000-2010 (June, 1982 = 100)Private-label Honey Leads Over All BrandsTable 3-13: Top Brands of Honey by Dollar Sales in Food, Drug and Mass-Market Stores(Shelf-Stable Products), 2010 (in millions of dollars)Honey Sales Jump from 2006 to 2010Table 3-14: U.S. Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2006-2010(in millions of dollars)Molasses Sees the Greatest Increase in Sales in the Syrup/ Molasses Category from 2006to 2010Table 3-15: Retail Sales of Syrup and Molasses in Food, Drug and Mass-Market Stores,2006-2010 (in millions of dollars)Karo Brand Remains Market Leader in Corn/Crystal White SyrupTable 3-16: Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug andMass-Market Stores, 2006-2010 (in millions of dollars)Maple and Pancake Syrups Comprise Most of Syrup/Molasses CategoryLeading Pure Maple Syrup Brands Show Sales Decrease from 2006 to 2010Table 3-17: Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)Table 3-18: Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug andMass-Market Stores, 2006-2010 (in millions of dollars)U.S. Organic Food and Beverage Product Sales Increase More Than 53% from 2007 to2010Per Capita Consumption of Sugar Up While Consumption of Other Sweeteners Declines
  • Table 3-19: Estimated U.S. Annual Per Capita Consumption of Refined Cane and BeetSugar, 2000-2010 (in lbs, adjusted for loss)Table 3-20: Estimated U.S. Annual Per Capita Consumption of High-fructose Corn Syrup,2000-2010 (in lbs, adjusted for loss)Table 3-21: Estimated U.S. Annual Per Capita Consumption of OtherNutritive Sweeteners, 2000-2010 (in lbs, adjusted for loss)U.S. Sales of Regular and Low-Calorie Soft Drinks Decrease from 2009 to 2010Retail Channel Accounts for Only 13% of Sugar Use by VolumeTable 3-22: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent)Grocery Stores are the Most Popular Venue for Sweetener Product SalesTable 3-23: 2010 Sugar and Sweetener Sales by Retail Channel (percent)Chapter 4: The MarketersKey PointsIntroductionU.S. Sugar Sale to State of Florida Loses MomentumAlmost All Raw Stevia is Produced in China or IndiaCompetitive Profile: Cargill, Inc., Minneapolis, MNCompany OverviewFinancial InformationSweetener ProductsTruviaResearching Reduced-calorie Sweetener Options for BeveragesCompetitive Profile: EucoNova Corporation, Miami, FLCompany OverviewProductsCorporate StrategyCompetitive Profile: Florida Crystals Corp., West PalmBeach, FLCompany OverviewOrganic and “CarbonFree” SugarProductsCompetitive Profile: GLG Life Tech Corp., Vancouver, B.C.Company OverviewFinancial InformationCorporate StrategyCompetitive Profile: McNeil Nutritionals, LLC,Fort Washington, PACompany OverviewProductsMcNeil Introduces Splenda EssentialsCompetitive Profile: Merisant Worldwide, Inc., Chicago, ILCompany OverviewFinancial InformationCorporate StrategyCompetitive Profile: PureCircle USA Inc., Oak Brook, IL (Sales and Marketing Head Office)Company OverviewFinancial InformationCorporate StrategyCompetitive Profile: Pyure Brands LLC, Naples, FL
  • Company OverviewCorporate StrategyCompetitive Profile: Steviva Brands, Inc., Portland, ORCompany OverviewProductsCorporate StrategyCompetitive Profile: United States Sugar Corp.,Clewiston, FLCompany OverviewCorporate StrategyCompetitive Profile: Wholesome Sweeteners, Inc.,Sugar Land, TXCompany OverviewWholesome Sweeteners Leads Fair Trade Sweetener Market in the United StatesCorporate StrategyCompetitive Profile: Wisdom Natural Brands, Gilbert, AZCompany OverviewProductsChapter 5: Regulatory Policy, Supply and DistributionKey PointsOverviewUnited States Sugar PolicyEconomic Research Service Briefing on Sugar and Sweeteners PolicyChanges Mandated By 2008 Farm BillThe Free Sugar Act of 2011Other Legislation Introduced to End the Sugar Price-Support ProgramBipartisan Support to End the Ethanol TariffThe Other Side of the Coin: Legislation to Halt the Growth of the Ethanol IndustryUSDA Increases FY2011 Raw Sugar Tariff-Rate QuotaSugar Beet, Sugarcane and Corn Farming in the United StatesFarmers Use Cooperatives for Refining, MarketingThe Three Primary Markets for Nutritive SweetenersTable 5-1: U.S. Sugar Deliveries for Human Consumption, by Type of User, 2010Table 5-2: U.S. Sugar Deliveries by Percentage of User Type, 2010Production of high-Fructose Corn Syrup Down From Annual High in 1999Regulatory Framework for Non-Nutritive SweetenersProposed Rule Becomes Interim Policy for GRAS Notification ProcedureFive Artificial Sweeteners Currently Approved by the FDAFDA Regulations for Sugar Alcohols and Labeling of These SweetenersFDA Allows Tooth Health Claim with PolyolsSugar Alcohols Primarily Sold to ManufacturersPrior to FDA Approval, Companies Launch First Stevia Derivatives with GRAS Self-AffirmationsChapter 6: New Products and TrendsKey PointsTrends OverviewThe Stevia RevolutionStevia Blends Lead the Trend Towards Calorie-reduced Rather than No-calorie Products
  • Stevia Awareness in the United States Jumps from 46% to 62% between 2010 to 2011,According to Research by PureCircleStevia Becomes a Leading Ingredient in BeveragesLess-expensive Stevioside-based Sweeteners Are in DevelopmentStevia Prices Fall 25% from 2010 to 2011Low-Glycemic Is the Watchword for 2011Introductions of Food and Beverage Products Containing Stevia Increase from 20 in 2006to 76 in 2010Table 6-1: Food and Beverage Product Line Introductions Containing Stevia as Sweetener,2006-2010Innovative Products Containing Stevia Introduced in 2010 and 2011Rainforest Beverages LLC Introduces Rainforest Cola Sweetened with SteviaMy Skoopz Inc. Introduces “100% All Natural” Skoopz Natural SweetenerAgave Product Introductions Increase 116% in Two YearsTable 6-2: Food and Beverage Product Line Introductions: Agave as Sweetener (IncludesKitchen/Tabletop Products), 2006-2010Innovative Products Containing Agave Introduced in 2010 and 2011Glaceau VitaminWater from the Coca-Cola Co.Cactus Jerky 100% Desert JerkyThe Top Four Agave Nectar Products in 2011Products Containing Monk Fruit Enter the MarketEvaporated Cane Juice Use Continues to Increase in New ProductsTable 6-3: Food and Beverage Product Line Introductions Containing Evaporated CaneJuice (ECJ) as Sweetener, 2006-2010Innovative Products Containing Evaporated Cane Juice Introduced in 2010 and 2011Ciao Bella Fat Free Sorbet BarsFocus Food Protein EnerGI Bar from Grecian Ideal NutritionNew Products Containing High-Fructose Corn Syrup as an Ingredient Jump Nearly 90%from 2009 to 2010Table 6-4: Food and Beverage Product Line Introductions Containing High-Fructose CornSyrup as Sweetener, 2006-2010New Products and Trends in Polyols Xylitol Most Often Appears in Chewing GumTable 6-5: Food and Beverage Product Line Introductions Containing Xylitol as Sweetener,2006-2010Innovative Products Containing Xylitol Introduced in 2010 and 2011Mentos Gum UP2U Flavored Sugarfree GumThe Number of Products Containing Erythritol Nearly Doubles from 2009 to 2010Table 6-6: Food and Beverage Product Line Introductions Containing Erythritol asSweetener, 2006-2010New Products and Trends in Non-Nutritive Artificial SweetenersIn 2010, Functional Drinks Was the Leading Category of New Product IntroductionsContaining SucraloseTable 6-7: Food and Beverage Product Line Introductions Containing Sucralose asSweetener, 2006-2010Table 6-8: Leading Categories of Food and Beverage Products Containing Sucralose asSweetener, 2006-2010Innovative Products Containing Sucralose Introduced in 2010 and 2011New York Bakery of Syracuse Inc. Introduces New Nutri BreadsFormulated P28 100% Whole Wheat High Protein BreadNew Products Containing Acesulfame K Increase 43% Between 2009 and 2010
  • Table 6-9: Food and Beverage Product Line Introductions Containing Acesulfame K asSweetener, 2006-2010New Products Containing Aspartame Increase from 44 to 75 Between 2009 and 2010Table 6-10: Food and Beverage Product Line Introductions Containing Aspartame asSweetener, 2006-2010Aspartame May Eventually Lose Market Share to SteviaInnovative Products Containing Aspartame Introduced in 2010 and 2011Rev7 Removable Sugar Free Gum from Revolymer Ltd.Saccharin Still in Use, Primarily in Toothpaste and Other Personal ProductsTable 6-11: Food and Beverage Product Line Introductions Containing Saccharin asSweetener, 2006-2010Marketing Trends“No High-Fructose Corn Syrup” Claim Continues to Increase Along with Increasing Use ofHCFS in Productsable 6-12: Food and Beverage Product Line Introductions With a “No High-Fructose CornSyrup” Claim, 2006-2010Innovative Products With a “No High-Fructose Corn Syrup” Claim Introduced in 2010 and2011Sara Lee Introduces Earth Grains 100% Natural Bread with Eco-Grain WheatGreen Rabbit LLC Introduces MimicCreme Healthy Top Dairy-Free Soy-Free WhippingCream in January 2011Low-Calorie/Low Sugar/No Sugar” Claims on New Products IncreaseTable 6-13: Low-Calorie/Low Sugar/No Sugar Claims on Food and Beverage ProductIntroductions, 2006-2010FDA Definitions for Sugar Content Claims in FoodsTable 6-14: FDA Definitions for Sugar Content Claims of Food ClaimDefinitionSugar-Free“Low Glycemic” Claims Increase 200% From 2006 to 2010Table 6-15: New Product Lines With “Low Glycemic” Claim, 2006-2010Product Development TrendsCoca-Cola and PepsiCo Rivalry Moves into the LaboratoryChapter 7: The ConsumerKey PointsConsumer Sweetener Choices Are Influential in the Sweetener MarketMarket Driver: Obesity and OverweightDefinitions of Overweight and ObeseIn 2010, 27.6% of American Adults Self-Report as ObeseObesity and Overweight Prevalence in Children and Teenagers Increases Steadily forDecades, then Dips in 2005-2006Obesity in Children May Lead to What Were Previously Thought to Be “Adults Only”DiseasesParents Concerned About the Link Between High-Fructose Corn Syrup and ObesityHow the Overweight/Obesity Driver May Affect Consumer BehaviorMarket Driver: DiabetesAn Estimated 26 Million Americans Have DiabetesTable 7-1: Estimated Prevalence of Diagnosed and Undiagnosed Diabetes in People Age 20Years or Older, By Age Group, United States, 2005-2008Table 7-2: Estimated Number of New Cases of Diagnosed Diabetes in People Age 20 Years
  • or Older, By Age Group, United States, 2010Low Glycemic Index Foods and DiabetesMarket Driver: Ingredient AwarenessFood & Health Survey Finds Concerns About Carbohydrate and Sugar IntakeTable 7-3: Efforts by Americans to Limit Specific Types of Carbohydrates and Sugars.Question: “Which of the following are you trying to limit? Check all that apply.”Table 7-4: Perceptions About Sugar in a Healthy Diet. Question: “As far as you know,which of the following statements, if any, are true? Check all that apply.”IFIC Survey Reveals Consumers’ Attitudes about Low-Calorie/Artificial SweetenersTable 7-5: Consumer Attitudes About Low-Calorie/Artificial Sweeteners. Question: “Whichof the following statements, if any, do you agree with regarding low-calorie/artificialsweeteners? Check all that apply. Low-calorie sweeteners…”Younger Women Scrutinize Labels for Calories, Fat, SugarTable 7-6: Which Sweeteners Concern Mothers?Claims versus Labeling Information—the Need for Scrutiny by ConsumersOverall View of Usage of All Types of Nutritive Sweeteners by American Households ShowsWhite Granulated Sugar Remains the Most Common Nutritive Sweetener OptionTable 7-7: Sweetener Use in American Households in 201130% of Americans Who Use Honey Report Using More Than a Year Previous, According toPackaged Facts SurveyTable 7-8: Sweetener Use in American Households in 2011: Response to Question, “AreYou Using More of This Sweetener Than a Year Ago?”Half of Americans Who Use White Granulated Sugar Report Using Less Than a YearPrevious, According to Packaged Facts SurveyTable 7-9: Sweetener Use in American Households in 2011: Response to Question, “AreYou Using Less of This Sweetener Than a Year Ago?”Packaged Facts Survey of Sugar Substitute Usage by American Households ShowsSucralose Is the Most Popular ProductTable 7-10: Artificial Sweetener Use in American Households in 201141% of Americans Who Use Aspartame Report Using Less Than a Year Previous, Accordingto Packaged Facts SurveyTable 7-11: Sweetener Use in American Households in 2011: Response to Question, “AreYou Using Less of This Sugar Substitute Than a Year Ago?”Market Driver: OrganicOrganic Offers Alternative to Genetically Modified Sugar BeetsSimmons Market Research Data on Sugar and Sweetener Purchases and AttitudesWhite Granulated Sugar Use Per Household DecreasesTable 7-12: Percentage of U.S. Households Using White Granulated Sugar, 2004-2011Increasing Percentage of Consumers Purchasing Store-Brand White Granulated SugarTable 7-13: White Granulated Sugar Brands Most Often Purchased by Households, 2007and 2011Nearly Half of Households that Purchase White Granulated Sugar Use One Pound or LessPer MonthTable 7-14: White Granulated Sugar Amounts Used in Past 30 DaysPercent of Households Using Sugar Substitutes/Artificial Sweeteners Remains StableTable 7-15: Percent of U.S. Households Using Sugar Substitutes/ Artificial Sweeteners, byFull Year PeriodTable 7-16: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased byHouseholds, 2008 and 2011Table 7-17: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full
  • Year Period, Spring 2006-Winter 2011Sun Crystals and Truvia Take Market Share from Other Sugar Substitutes/ArtificialSweetenersTable 7-18: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased byHouseholds During Six Months Previous to March 2011Artificial Sweetener Users Most Often Use 3 Packets or Fewer Per DayTable 7-19: Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of TotalHouseholdsAbout Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog