- Global Smartphone Security Market by Operating Systems, Ownership & Features (2011 – 2016)


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MarketsandMarkets expects the global smartphone security market to grow from 387.15 million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to 2016. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility.

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  1. 1. Global Smartphone Security Market by Operating Systems, Ownership & Features(2011 – 2016)Published: September 2011Price: $ 4650The advancements in technology have made available a variety of features that wereearlier accessible through personal computers to be easily accessed through mobilephones; for instance, web browsing, emailing, and others. Popularity of applications suchas Facebook, Twitter, and others has increased the usage of mobile phones in order toupdate the status messages instantly on the move.As the usage of smartphone is increasing; their vulnerability to viruses, spams andmalwares floating on the web is also on the rise. Smartphones are also required to bemade safe and secure as we do for personal computers. This has necessitated and boostedthe growth of smartphone security market. Though PC viruses have been in existence forover 25 years, mobile viruses’ have very recently started to enter in the market fromabout 2004 onwards.MarketsandMarkets expects the global smartphone security market to grow from387.15 million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to2016. Key issue in the industry today is battery overdrain and mobile handset and securitysoftware incompatibility.The overall smartphone security market is segmented on the basis of mobile operatingsystems, ownership, and features. Mobile operating systems consist of following operatingsystems: Symbian, Android, Windows Mobile, Blackberry, iOS, and Other OS. The marketby ownership is segmented into individual and business segment. The market by featuresis segmented into anti-virus, anti-theft, anti-phishing, encryption, anti-spam, and others.Others include anti-malware, privacy audit, and parental control.Browse All: Telecommunication Market ResearchThe global smartphone security market is segmented into four geographies: NorthAmerica, Europe, Asia Pacific and Japan, and ROW (Rest of the world). Europe forms thelargest segment with about 32% of the overall market, followed by North Americawhereas; APJ is the fastest growing region with a CAGR of 48.58%.Scope of the reportThe report provides extensive analysis of “global smartphone security market segmentedon the basis of mobile operating systems, ownership, and features including current
  2. 2. market trends, industry drivers, and challenges for better understanding of the market.This report covers the strategies followed by “global smartphone security” players.Market overviewThis section discusses the market definition of “global smartphone security market”. It alsodiscusses the way market is segmented and the methodology and assumptions consideredfor forecasting the revenue. The winning imperatives, along with the burning issues in themarket are covered as well. Drivers, restraints, and opportunities for “global smartphonesecurity market" has also been covered in this section.Market segmentationThis research report categorizes the global smartphone security market for forecasting therevenue and analyzing the trends in each of the following submarkets:On the basis of operating systems Symbian Blackberry Android Windows iPhone OS Others (Bada, Palm, Linux, and Java OS)On the basis of type of users Individual BusinessOn the basis of security features Anti-virus Anti-theft Data encryption Others (Anti-malware, anti-spyware, anti-spam, privacy audit, and parental control)On the basis of geography North America Europe Asia-Pacific & Japan (APJ) ROW (Rest of the World) Geographic analysisThis section provides a brief overview of all the geographies pertaining to globalsmartphone security market segmented on the basis of mobile operating systems,
  3. 3. ownership, and features, it covers the trends prevailing in each geography and the factorswhich are impacting the overall market in that particular geography.Company profilesThis section provides the company profiles of major companies participating in the “globalsmartphone security market by operating system ownership & features”. Company profilesinclude a brief overview of the company, primary business, financial overview, strategiesfollowed by developments.Table Of ContentsEXECUTIVESUMMARY1INTRODUCTION2.SUMMARY3.MARKETOVERVIEW3.1.MARKETDYNAMICS3.1.1.WINNINGIMPERATIVESANALYSIS3.1.2.MARKETOPPORTUNITIES3.1.3.BURNINGISSUES3.2.CHANGESINTHEANTIVIRUSINDUSTRY3.3.TRENDSINIDENTITYMANAGEMENT3.4.PRICINGTRENDSINANTIVIRUSMARKET3.5.ANTIVIRUSVENDORANALYSIS3.6.DISTRIBUTIONCHANNELANALYSIS3.7.TRENDSINOPERATINGSYSTEMS3.8.VENDORANALYSIS4.COMPUTERVIRUSINDUSTRYOVERVIEW4.1.TYPESOFCOMPUTERVIRUS4.1.1.RESIDENTVIRUSES4.1.2.DIRECTACTIONVIRUSES4.1.3.OVERWRITEVIRUSES4.1.4.BOOTVIRUS4.1.5.MACROVIRUS4.1.6.DIRECTORYVIRUS4.1.7.POLYMORPHICVIRUS4.1.8.FILEINFECTORS4.1.9.COMPANIONVIRUSES4.1.10.FATVIRUS4.1.11.WORMS4.1.12.TROJANSORTROJANHORSES4.1.13.LOGICBOMBS4.2.COMPUTERVIRUSIDENTIFICATIONMETHODS4.2.1.SIGNATUREBASEDDETECTION4.2.2.HEURISTICS4.2.3.ROOTKITDETECTION4.2.4.OTHERMETHODS4.2.4.1.CloudAntivirus
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  6. 6. ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: Facebook Page: Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog