Packaging industry in the netherlands
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Check for Discount on Packaging Industry in the Netherlands report by Euromonitor International.

Check for Discount on Packaging Industry in the Netherlands report by Euromonitor International.

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Packaging industry in the netherlands Document Transcript

  • 1. Packaging Industry in the NetherlandsDiscover the latest market trends and uncover sources of future market growth for the Packagingindustry in Netherlands with research from Euromonitors team of in-country analysts.Find hidden opportunities in the most current research data available, understand competitivethreats with our detailed market analysis, and plan your corporate strategy with our expertqualitative analysis and growth projections.If youre in the Packaging industry in Netherlands, our research will save you time and moneywhile empowering you to make informed, profitable decisions.The Packaging in Netherlands market research report includes:  Analysis of key supply-side and demand trends  Detailed segmentation of international and local products  Historic volumes and values, company and brand market shares  Five year forecasts of market trends and market growth  Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:  What is the retail unit volume of the packaging market in Netherlands?  What are the major pack types and how are they performing in Netherlands?  Have there been any packaging legislative changes over the past 12 months?  How has the packaging industry been affected by the recession?  How are consumption trends impacting the packaging landscape?  What have been the key trends seen in new packaging developments?  How important is sustainability in packaging to consumers in Netherlands?Why buy this report?  Gain competitive intelligence about market leaders  Track key industry trends, opportunities and threats  Inform your marketing, brand, strategy and market development, sales and supply functionsThis industry report originates from Passport, our Packaging market research database.
  • 2. SAMPLE ANALYSISEXECUTIVE SUMMARYOn-the-go retail outlets favour healthy trendAn important development for the packaging industry in the Netherlands is the growth of on-the-go retailers such as AH to go, from Albert Heijn. These retailers, which are generally located atrailway stations and business centres and offer longer opening hours, continued to grow inimportance in 2011, and embody the overall new consumer trend of custom-made convenient 1-bite/drink-and-go packaging. Products are often more expensive and are marketed as premium.Brands available in these outlets are consumed more frequently, resulting in a boost in small-sized and often wide-margin impulse food packaging. Increasing attention is paid to the qualityof to-go food and beverages. 100% fruit juices are in high demand in these outlets, alongsidepremium food.Pouches become a new standard pack typePouches are increasingly becoming a new standard pack type across the board. A lot of thetrends evident are actively enhanced by pouches, and it is therefore a convenient new pack type,especially for large industrial players such as Unilever, PepsiCo and Mars: In wet cat food alone,pouches gained 10 million units over 2011, representing fierce competition to metal food cansand even aluminium trays. The pouch enables a greater perception of the product as being freshand of high quality, while increasing consumption frequency as it offers single-portion sizes.Trading up and downsizingQuality of products is increasingly important in the Netherlands as pack sizes are getting smaller,with noticeable unit growth for juice in 250ml brick liquid cartons and glass bottles illustratingthis trend in 2011. The perception of quality and convenience is here to compensate for adecrease in overall content per pack and quantity of product. Packaging has an important role inselling this deal to the customer. In the Netherlands packagers are increasingly successful indoing so with help of their retail and production compatriots. By making packaging to thespecific needs of the customer, in certain circumstances they are allowed to play with pack sizes,leaving a more diverse packaging landscape.Heineken does it againFaithful to a tradition of differentiation through packaging, Dutch beer brand owner Heinekenhas chosen to reinvent the keg, this time the plastic version. The proactive search for brandstrength through packaging innovation has proven most useful to the Heineken brand with theintroduction of the 4-litre home minikeg. The plastic based, other rigid container offersconsumers an alternative to the heavier to carry, metallic keg, also claimed to be easier to use.
  • 3. The product saw a reasonably good performance over 2011, as the Dutch were willing togive the keg concept another go so as to consume beer more in group gathering while thepack type also fits well with the ever growing cocooning trend; whereby consumers spendless in foodservice and more in retail for a more affordable, home consumption.Buy your copy of this report @ http://www.reportsnreports.com/reports/185085-packaging-industry-in-the-netherlands.htmlReport Details:Published: August 2012Price: Single User License: US$ 1900Table of contentsPackaging in the Netherlands - Industry OverviewEXECUTIVE SUMMARYOn-the-go retail outlets favour healthy trendPouches become a new standard pack typeTrading up and downsizingHeineken does it againKEY TRENDS AND DEVELOPMENTSFragile economic context does not stop convenience packaging trendHealth and wellness trend brings in a variety of packaging possibilitiesGrowing unit sales by down-sizingEconomy buys only a secondary trend in the NetherlandsPACKAGING LEGISLATIONManaging waste packagingCollecting packagingSUSTAINABILITY, RECYCLING, GREEN ISSUES AND THE ENVIRONMENTRecycling is a EU-based initiativeEssential legal requirementsWaste separation at source, a new EU legislative initiativeCATEGORY DATATable 1 FMCG Packaging by Pack Type: Retail Unit Volume 2005-2010
  • 4. Table 2 FMCG Packaging by Pack Type: % Retail Unit Volume Growth 2005-2010Table 3 Total Packaging by Industry: Retail Unit Volume 2005-2010Table 4 Total Packaging by Industry: % Retail Unit Volume Growth 2005-2010Table 5 FMCG Closures by Type: Retail Unit Volume 2005-2010Table 6 FMCG Closures by Type: % Retail Unit Volume Growth 2005-2010Table 7 Total Closures by Industry: Retail Unit Volume 2005-2010Table 8 Total Closures by Industry: % Retail Unit Volume Growth 2005-2010Table 9 Forecast FMCG Packaging by Pack Type: Retail Unit Volume 2010-2015Table 10 Forecast FMCG Packaging by Pack Type: % Retail Unit Volume Growth 2010-2015Table 11 Forecast Total Packaging by Industry: Retail Unit Volume 2010-2015Table 12 Forecast Total Packaging by Industry: % Retail Unit Volume Growth 2010-2015Table 13 Forecast FMCG Closures by Type: Retail Unit Volume 2010-2015Table 14 Forecast FMCG Closures by Type: % Retail Unit Volume Growth 2010-2015Table 15 Forecast Total Closures by Industry: Retail Unit Volume 2010-2015Table 16 Forecast Total Closures by Industry: % Retail Unit Volume Growth 2010-2015Packaging in the Netherlands - Company ProfilesArdagh Glass Benelux BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 3 Major End-use Markets for Ardagh Glass Benelux BV by Pack Type 2010COMPETITIVE POSITIONINGBoxal Netherlands BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 6 Major End-use Markets for Boxal Netherlands BV by Pack Type 2010COMPETITIVE POSITIONINGClondalkin Group Holdings BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 9 Major End-use Markets for Clondalkin Group Holdings BV by Pack Type 2010COMPETITIVE POSITIONING
  • 5. Elopak BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 12 Major End-use Markets for Elopak BV by Pack Type 2010COMPETITIVE POSITIONINGKornelis Caps & Closures BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 15 Major End-use Markets for Kornelis Caps and Closures BV by Pack Type 2010COMPETITIVE POSITIONINGO-I Manufacturing Netherlands BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 18 Major End-use Markets for O-I Manufacturing Netherlands BV by Pack Type2010COMPETITIVE POSITIONINGPlasticum Group BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 21 Major End-use Markets for Plasticum Group BV by Pack Type 2010COMPETITIVE POSITIONINGSmurfit Kappa Group BV in Packaging Industry (Netherlands)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 24 Major End-use Markets for Smurfit Kappa Group BV by Pack Type 2010COMPETITIVE POSITIONINGContact: sales@reportsandreports.com for further details.