• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Omega 3 foods and beverages in the u.s., 3rd edition
 

Omega 3 foods and beverages in the u.s., 3rd edition

on

  • 1,097 views

 

Statistics

Views

Total Views
1,097
Views on SlideShare
1,097
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Omega 3 foods and beverages in the u.s., 3rd edition Omega 3 foods and beverages in the u.s., 3rd edition Document Transcript

    • Omega-3 Foods and Beverages in the U.S., 3rd EditionPublished: June 2011No. of Pages: 210Price: $ 3500Omega-3 fatty acids are emerging as some of the most widely beneficial compounds inhuman health. The three omega-3 fatty acids commonly recognized in the scientificliterature as having health benefits are docosahexaenoic acid (DHA), eicosapentaenoic acid(EPA) and to a lesser extent, alpha linolenic acid (ALA). These omega-3s are derived mostlyfrom marine and plant sources, typically fish, algae or flax.First touted it contributions to cardiovascular health, omega-3 is now associated with theprevention of disorders ranging from eye disease to depression, attention-deficithyperactivity disorder (ADHD) in children to muscle degeneration in the elderly. Even asmedical research is uncovering new health benefits to consumption of omega-3, novelproduction technologies are allowing for the addition of omega-3 oils to an expandingnumber of food and beverage products and product categories.Marketers really did not start touting the omega-3 enhanced foods until late 2004, after theFood and Drug Administration (FDA) approved a qualified health claim for omega-3 fattyacids (EPA and DHA) after reviewing the clinical data that illustrated their cardiovascularbenefits. This ruling legitimized and propelled the market. In 2007, the FDA published aproposed rule on the nutrient content claims of EPA and DHA. A final ruling has not yet beenmade, but industry participants believe that when the Institute of Medicine (IOM)establishes a daily reference intake (DRI) for long-chain omega-3 fatty acids, a final rulingfrom the FDA will follow shortly.Although some expected high-omega foods and product sales to begin leveling off by 2009,in the wake of a wave of market activity, retail sales have continued to post significantgrowth. Moreover, three factors indicate that another boom phase for omega-3-enhancedproducts is on the horizon: 1) an ongoing release of scientific studies supporting the healthbenefits of consuming omega-3, 2) innovative product introductions, and 3) strongconsumer awareness and demand. Omega-3 remains one of the most successful andpromising functional ingredients in the food and beverage industry. In addition to an
    • increasingly educated and enthusiastic consumer base, several other drivers are propellingthis market. These include innovative formulations and technology advancements that areexpanding the products amenable to enhancement with omega-3. Also, methods ofstabilizing omega-containing products to inhibit oxidation (which causes the fishy smellassociated with fish-oil-based omega-3) have resulted in improved taste as well asextended shelf life. More than 20,000 scientific papers have been published that support thehealth contributions provided by omega fatty acids, and more papers were published on thistopic in 2010 than in any previous year. New regulations in Europe and elsewhere areremoving some of the variables for food companies incorporating omegas into theirproducts. As a result, there has been a resurgence in new product launches from thesemarkets. Success in omega-3-enhanced foods relates strongly to differentiation among thegrowing number of products on the market.Omega-3 Foods and Beverages in the U.S. contains comprehensive data on the U.S. marketfor foods and beverages enhanced with omega-3. Historical retail sales data (2006-2010)and forecast data (2011-2015) are provided for the U.S. market. The report discusses keytrends affecting the marketplace, trends driving growth, and consumer demographics andpsychographics. The report profiles major suppliers and marketers of high omega-3/omega-enhanced products in the U.S. market, as well as innovative companies in both of thesesectors.Scope of ReportThis report U.S. omega-3 food and beverage market focuses on retail food andbeverage products (excluding fish products) that are marketed as bearing high omega-3 orDHA content, which predominantly means products that are enhanced or fortified withomega-3 fatty acids. A number of marine and non-marine food sources inherently containomega-3 fatty acids, such as fish oil, algal oil, canola oil, soybean oil, flaxseed, and walnuts.These and other high omega-3 ingredients are commonly added to food and beverageproducts to enhance their omega content, and the resulting products are those included indata and discussions in this report. In addition, this report includes as part of the marketproducts such as breads, nut milks, and hemp milk that naturally contain omega-3 and areflagged as high omega-3 or high DHA, regardless of whether the product formulations are“naturally” high-omega or are specifically formulated or fortified as such.This report also includes a qualitative discussion of the various omega-3 ingredientsavailable to food formulators, including an overview of the marketers of these ingredients.Fish products (fresh, canned and frozen) are excluded from the scope of this report,although fish products may bear high-omega claims to boast of their inherent omegacontent. In addition, this report generally excludes dietary supplements and infant formulasin quantitative discussions, since both are regulated very differently than foods andbeverages.Report MethodologyThe information contained in this report was obtained from primary and secondary research.
    • Primary research entailed participation in GOED Exchange 2011, the first internationalconference held by Global Organization for EPA and DHA Omega-3 (GOED Omega-3); aPackaged Facts March 2011 Food Shopper Insights survey of U.S. consumers; consultationswith manufacturers and industry insiders; and an on-site examination of retail outlets andproducts. Secondary research included extensive Internet canvassing and research- anddata-gathering from relevant consumer business and trade publications; companyinformation including annual reports, press releases, and conference calls; company profilesin trade and consumer publications; government reports; and other food and nutritionmarket reports by Packaged Facts. Sales estimates are based on analysis of data from theabove sources. Analysis of consumer attitudes and product purchasing draws on variousdata sources, including proprietary Packaged Facts survey data and national consumersurveys conducted by Experian Simmons.What This Report ProvidesOmega-3 Foods and Beverages in the U.S. offers market and trend analysis to allowsuccinct assessment of this evolving sector. The report balances insight into qualitativeaspects of this market with comprehensive quantitative analysis, including proprietaryPackaged Facts survey data on U.S. grocery shopper health and nutrition psychographicsand the percentage of U.S. grocery shoppers who are purchasing products with high-omegaclaims, in relation to other key nutritional concerns and functional ingredients.This report also includes a lengthy qualitative discussion of the various omega ingredientsavailable to food formulators, including an overview of the suppliers of these ingredientsand well as competitive activity among the marketers of retail products.Benefits of this ReportThis report provides a valuable, timely and comprehensive exploration of the U.S. omega-3food and beverage market that is aimed at companies already participating in this sector,companies that are considering entering this booming market, or those who are trackingactivities and trends in this sector. The current market is assessed in detail, with marketsales and trends projected through 2015.This report will assist:• Business development executives in understanding the dynamics of the market andidentify possible rivals or partners• Research and development professionals in keeping up-to-date on competitor initiatives• Marketing managers in identifying market opportunities and developing targeted plans foromega-3 food and beverage products• Advertising agencies working with clients in the financial and retail industries tounderstand the product end user in developing successful marketing, advertising, andpromotional programs• Information and research center librarians in providing market researchers, brand andproduct managers and other colleagues with vital information for projects and decision-making
    • Table Of ContentsChapter 1: Executive SummaryOverviewScope of ReportFish Products, Supplements, and Infant Formulas Are Excluded from Scope of ReportReport MethodologyOmega-3 Fatty Acids—A Key to Human HealthFDA Cites ALA as the Only Truly “Essential” Fatty AcidEPA, DHA and ALA Are Used to Enhance Foods and BeveragesSources of Omega-3 Fatty Acids in FoodsTable 1-1: Primary Sources of Omega-3, Omega-6 and Omega-9 Fatty Acids in FoodsAmounts of EPA/DHA in Omega-3 SourcesEssential Fatty Acid Deficiency Very CommonImbalance of Omega-3 to Omega-6 Intake Linked to Many DiseasesStudies Support a Growing List of Health Benefits Related to Intake of Omega-3sTable 1-2: Health Benefits Reported from Adequate Consumption of Omega-3Fatty AcidsInflammation Is Key to Many Disorders and Diseases Improved by Consumption of Omega-3Fatty AcidsTable 1-3: Selected Conditions and Diseases With an Inflammatory ComponentIs it Possible to Consume Too Much Omega-3?From Supplements to Foods and BeveragesRecommended Daily Intake of DHA and EPAThe Saturation Point for Omega-3 Is Far From ReachedRegulatory EnvironmentEncouraging Regulatory Events in the European Union Bode Well for Omega-3 Food andBeverage MarketThe United States Lags Behind the European Union in Regulations Relating to Omega-3The FDA Issues Qualified Health Claim for Omega-3sThe U.S. National Center for Complementary and Alternative Medicine Supports Benefits ofOmega-3 Fatty AcidsDepartment of Health and Human Services Guidelines Fail to Address Benefits of EPA/DHADietary Recommendations for Consuming Omega-3sEfforts to Establish Recommended Daily Allowances for EPA/DHAProducts and Ingredients“High Omega-3” and “High DHA” Products Represent 12.9% of New Product IntroductionsTable 1-4: U.S. Food and Beverage Product Introductions Carrying a “High Omega-3” or“High DHA” Content Reference, 2005-2010Omega-3s Used to Enhance Foods and BeveragesTable 1-5: Omega-3 Fatty Acids: Nomenclature, Structure and Food SourceFormulations of Omega-3 Used in Foods and BeveragesSources of Omega-3 Used as Ingredients in Enhanced Foods and BeveragesThe MarketHigh Omega-3/Omega-Enhanced Food and Beverage Products Approach $4 Billion in U.S.Retail Sales in 2010Table 1-6: U.S. Retail Sales of Food and Beverage Products (excluding fish) With “HighOmega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars)Sales Projected to Exceed $6.7 Billion by 2015Figure 1-1: Projected U.S. Retail Sales of Food and Beverage Products (excluding fish) With
    • “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)U.S. Omega-3 Ingredient Market to Grow 40% Over 5-Year Period.The SuppliersLeading Suppliers of Omega-3Table 1-7: Selected North American Suppliers of Omega-3 IngredientsCollaborating with Suppliers Decreases Development Time and Improves ProductsThe MarketersMore Than 100 Companies in the United States Market High-Omega 3/ Omega-EnhancedFoodsTop U.S. Marketers of Non-fish High Omega Foods or BeveragesTable 1-8: Leading U.S. Marketers by New Product Introductions of High Omega-3 or HighDHA Foods and Beverages, 2010The Retail MarketProduct ChannelsTraditional Supermarkets Account for Half of All SalesFigure 1-2: Estimated Dollar Sales of Food and Beverage Products (excluding fish) ClaimingHigh Omega-3 or High DHA Content: By Retail Channel, 2011The ConsumerReasons for the Increase in Consumer Interest in Fortified FoodsRising Use of Fish Oil SupplementsTable 1-9: Usage Rates for Fish Oil Supplements, 2005-2010 (U.S. adults)Majority of Americans Seek Healthy LifestylesFigure 1-3: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent ofU.S. grocery shoppers)Groceries and Consumer Health GoalsFigure 1-4: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent ofU.S. grocery shoppers)9% of Grocery Shoppers Buy Foods or Beverages With High Omega ClaimsFigure 1-5: Purchasing of Food and Beverage Products by Selected Package Labels/Claims,March 2011 (percent of U.S. grocery shoppers)Trends and OpportunitiesGOED Holds First International ConferenceEach Year, More Categories Contain Omega-3 Fatty AcidsGrowing Evidence of the Many Benefits of DHA and EPAGetting Fish (Oil) Into Kids and VegetariansPotential Untapped ConsumersNew Achievements in Formulation Expand Product HorizonInnovative Formulations Make Increasing Numbers of Food and Beverage ProductsAmenable to Omega-3 EnhancementConcerns About Continued Sourcing from FishHigh Global Demand for EPA and DHA Omega-3 OilsContamination Concerns Diminish with Improved TechnologyResearch Into New Sources of OmegasChapter 2: OverviewKey PointsScope of ReportFish Products, Supplements, and Infant Formulas Are Excluded from Scope of ReportReport MethodologyOmega-3 Fatty Acids—A Key to Human Health
    • How Fatty Acids Vary in Their Impact on HealthThe Skinny on FatsThe Essential Fatty AcidsLong-chain Polyunsaturated Fatty Acids Are Synthesized in the Body from Omega-3 andOmega-6FDA Cites ALA as the Only Truly “Essential” Fatty AcidEPA, DHA and ALA Are Used to Enhance Foods and BeveragesOmega-3 Fatty Acids Are Categorized by Structure and Nutritional FunctionALA Appears to Have No Specific Function Other Than as a Precursor to EPA and DHAThe Fourth Important Omega-3—Stearidonic AcidSources of Omega-3 Fatty Acids in FoodsTable 2-1: Primary Sources of Omega-3, Omega-6 and Omega-9 Fatty Acids in FoodsAmounts of EPA/DHA in Omega-3 SourcesFish Oil as a Source of Omega-3sOther Marine Animal Sources of Omega-3 Fatty AcidsNon-fish Sources of Omega-3 Fatty AcidsFlaxseed Oil as a Source of Omega-3sAlgal Oil as a Source of Omega-3sGetting the Right Amount and Balance of DHA and EPA from Algal SourcesOther Plant Sources of Omega-3 Fatty AcidsEssential Fatty Acid Deficiency Very CommonImbalance of Omega-3 to Omega-6 Intake Linked to Many DiseasesStudies Support a Growing List of Health Benefits Related to Intake of Omega-3sThe Roles of DHA and EPA in Human HealthTable 2-2: Health Benefits Reported from Adequate Consumption of Omega-3 Fatty AcidsOmega-3 Benefits Mother and Fetus During PregnancyNeurologic Benefits of Omega-3s Begin Before BirthBenefits of Omega-3 Fatty Acids in Preventing or Improving Cardiovascular DiseaseThe Link Between Omega-3 Deficiency and Metabolic SyndromeOmega-3 Fatty Acids Have FDA Approval for Benefits in HyperlipidemiaDigestive Problems May Be Related to Omega-3 DeficiencyOmega-3 Fatty Acids Are Essential to Cell Membrane HealthOmega-3 Deficiency Linked to Gluten IntoleranceOmega-3 Fatty Acids Beneficial to Neuropsychiatric ProblemsOmega-3 Crucial to Cognitive Functioning in AdultsOmega-3 Benefits Patients with AnxietyGrowing Evidence for Benefits of Omega-3 for DepressionOmega-3s Benefit Children Suffering from ADHDOmega-3 Improves Well-Being and Functioning of Children with Asperger SyndromeBeneficial Effects of Omega-3s on Vision and HearingOmega-3 Decreases Muscle Loss Associated with AgingOmega-3 Deficiency Linked to Cancer and InflammationInflammation Is Key to Many Disorders and Diseases Improved by Consumption of Omega-3Fatty AcidsTable 2-3: Selected Conditions and Diseases With an Inflammatory ComponentRelationship Between Pathological Inflammation and DiseaseDepression May Have an Inflammatory ComponentResearch Continues Into the Role of Omega-3 in the Treatment of Atherosclerosis, anInflammatory Cardiovascular DisorderResearch Reveals the Mechanism by Which Omega-3 Fatty Acids Influence Inflammation
    • Is it Possible to Consume Too Much Omega-3?From Supplements to Foods and BeveragesAmerican Dietetic Association Advises That Food Is Better than Supplements as a DeliverySystem for Omega-3Recommended Daily Intake of DHA and EPAThe Advantages of Fortifying Foods and Beverages with Omega-3Fatty Acids Compared to Consumption of SupplementsKnowledge About Omega-3 Fatty Acids Advances QuicklyIncreasing Use of Omega-3 in Foods and BeveragesThe Saturation Point for Omega-3 Is Far From ReachedChapter 3: Regulatory EnvironmentKey PointsEncouraging Regulatory Events in the European Union Bode Well for Omega-3 Food andBeverage MarketEuropean Food Safety Authority (EFSA) Adopts Opinion on Labeling Reference Intake Valuesfor Omega-3 Fatty AcidsEuropean Food Safety Authority Dietary Reference Values AdoptedNutrition Claims Set by the EFSAEuropean Union Omega-3 Labeling Regulations Lead to Consumer Confidence and Establishthe Foundation for Increased Product LaunchesScientists Criticize European Labeling RegulationCodex Committee on Fats and Oils Adopts Swiss Proposal to Develop Fish Oil StandardHistory of the U.S. Regulatory Situation Relating to Foods and BeveragesThe U.S. Dietary Supplement Health and Education Act of 1994Adding Beneficial Nutrients to Conventional FoodsTable 3-1: Permitted Nutrient Content Claims for Omega-3s in the United StatesThe United States Lags Behind the European Union in Regulations Relating to Omega-3The FDA Issues Qualified Health Claim for Omega-3sStructure/Function ClaimsTable 3-2: Structure/Function Claims on Selected Omega-3-Fortified Foods and BeveragesNutrient Content ClaimsTable 3-3: Nutrient Content Claims on Selected Omega-3-Fortified Foods and BeveragesThe U.S. National Center for Complementary and Alternative Medicine Supports Benefits ofOmega-3 Fatty AcidsDepartment of Health and Human Services Guidelines Fail to Address Benefits of EPA/DHADietary Recommendations for Consuming Omega-3sEfforts to Establish Recommended Daily Allowances for EPA/DHAStandardizing the Percentage of DHA and EPA in Fish OilChapter 4: Products and IngredientsKey PointsProducts With “High Omega-3” and “High DHA” Product Claims Introduced Between 2005and 2010 Represent 12.9% of All New Product IntroductionsTable 4-1: U.S. Food and Beverage Product Introductions Carrying a “High Omega-3” or“High DHA” Content Reference, 2005-2010Table 4-2: U.S. Food and Beverage Product Introductions Carrying a “High Omega-3” or“High DHA” Content Reference: By Top Product Categories, 2005-2010IngredientsOmega-3s Used to Enhance Foods and Beverages
    • Alpha Linolenic AcidDHA and EPATable 4-3: Omega-3 Fatty Acids: Nomenclature, Structure and Food SourceFormulations of Omega-3 Used in Foods and BeveragesTechniques Used to Prevent OxidationUse of PreservativesSources of Omega-3 Used as Ingredients in Enhanced Foods and BeveragesFish Oil Is the Leading Source of Omega-3 Oils Used in Foods and BeveragesGrowing Concerns About Depletion of Sources for Fish OilAlgal Oil Is a Sustainable Source of DHAPlant OilsChoosing the Best OilFish versus Algae versus FlaxThe Basics on FlaxseedWalnuts a Good Source of ALANew Seed Oil Sources of ALAOmega-3 Fortification Capabilities and Formulation StrategiesOmega-3 Fortification in Organic Foods and BeveragesOmega-3 SuppliersChapter 5: The MarketKey PointsMarket DefinitionAccelerating Roll-out of High Omega Foods and BeveragesNeed for Restraint in Making Claims About Products Containing Omega-3Annual Number U.S. High Omega-3/Omega-enhanced Product Introductions Vacillates from2005 to 2010Table 5-1: U.S. Food and Beverage Product Introductions with “High Omega-3” or “HighDHA” Claim, 2005-2010Table 5-2: U.S. Food and Beverage Product Introductions with “High Omega-3” Claim,2005-2010Table 5-3 :U.S. Food and Beverage Product Introductions with “High Omega-3” Claim byProduct Category as Percent of Total High-Omega Product Introductions, 2006 versus 2010High DHA” Claim Refines the “High Omega-3” U.S. Food and Beverage MarketTable 5-4: U.S. Food and Beverage Product Introductions with “High DHA” Claim, 2005-2010Food and Beverage Products with “High Omega-3” or “High DHA” Claims Approach $4 Billionin U.S. Retail SalesTable 5-5: U.S. Retail Sales of Food and Beverage Products (excluding fish) With “HighOmega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars)Sales Projected to Exceed $6.7 Billion by 2015Table 5-6 :U.S. Retail Sales of Food and Beverage Products (excluding fish) With “HighOmega-3” or “High DHA” Claims, 2006-2015 (in millions of dollars)Table 5-7: Projected U.S. Retail Sales of Food and Beverage Products (excluding fish) With“High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)Figure 5-1: Projected U.S. Retail Sales of Food and Beverage Products (excluding fish) With“High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)U.S. Omega-3 Ingredient Market to Grow 40% Over 5-Year PeriodSales of Omega-3 SupplementsPharmaceutical-grade Omega-3 Supplements Enter the Market
    • Other Omega-3 Pharmaceutical Products Are in DevelopmentAMR101 is in Phase III Trials at Amarin CorporationChapter 6: The SuppliersKey PointsLeading Suppliers of Omega-3Table 6-1: Selected North American Suppliers of Omega-3 IngredientsCollaborating with Suppliers Decreases Development Time and Improves ProductsSelected North American Suppliers of ALASelected North American Suppliers of DHA/EPALeading North American Suppliers of Marine-sourced Omega-3 Fish OilsLeading North American Suppliers of Algal-sourced Omega-3 OilsLeading Suppliers of Plant-sourced Omega-3 OilsOmega-3 Ingredient OptionsCompetitive Profile: AHD International, LLC, Atlanta, GACompany OverviewOmega-3 ProductsCompetitive Profile: Arista Industries, Inc., Wilton, CTCompany OverviewOmega Oil ProductsCompetitive Profile: Aurora Algae, Alameda, CACompany OverviewOmega-3 ProductsCompany StrategyCompetitive Profile: Glanbia Nutritionals Inc., Carlsbad, CACompany OverviewTechnology HighlightsOmega-3 ProductsCompetitive Profile: Hormel Foods Specialty Products, Austin, MNCompany OverviewOmega-3 ProductsCompetitive Profile: Jedwards International, Inc., Quincy, MACompany OverviewOmega-3 ProductsBusiness StrategyCompetitive Profile: Martek Biosciences, Columbia, MDCompany OverviewFinancial InformationMartek Moves into Markets Beyond Infant FormulaNew Algal Oil Omega-3 “Vegetarian” Fish Oil ProductBusiness StrategyMartek Has Exclusivity Arrangements with Major MarketersCompetitive Profile: Ocean Nutrition Canada Ltd., Dartmouth, Nova Scotia, CanadaCompany OverviewOmega-3 ProductsONC Offers Unique Double-Shell Protection in its MEG-3 ProductsBusiness StrategyCompetitive Profile: Omega Protein Corporation Inc., Houston, TXCompany OverviewFinancial Information
    • Omega-3 ProductsTable 6-2: Potential Applications for OmegaPure Menhaden-Derived Fish OilCompetitive Profile: Zymes LLC, Hasbrouck Heights, NJCompany OverviewTechnology AdvancementsChapter 7: The MarketersKey PointsMore Than 100 Companies in the U.S. Market High-Omega FoodsLeading U.S. Marketers of High-Omega Foods and Beverages in 2010Table 7-1: Leading U.S. Marketers by New Product Introductions of High Omega-3 or HighDHA Foods and Beverages, 2010Competitive Profile: Aurora Products, Stratford, CTCompany OverviewOmega-3 ProductsCompetitor Profile: GOOD Hemp Products, Barnstaple, North Devon, UKCompany OverviewOmega-3 ProductsCompetitive Profile: GFA Brands, Inc., Cresskill, NJCompany OverviewOmega-3 ProductsCompetitive Profile: The Hain Celestial Group, Inc., Melville, NYCompany OverviewFinancial InformationOmega-3 ProductsCompetitive Profile: HappyBaby, New York, NYCompany OverviewDHA- and Omega-3 ProductsCompetitive Profile: Lancaster Colony Corporation, Columbus, OHCompany OverviewFinancial InformationOmega-3 ProductsCompetitive Profile: Prairie Orchard Farms, Manitoba, CanadaCompany Overview Omega-3 ProductsOmega-3 ProductsCompany StrategyCompetitive Profile: Stonyfield Farm, Inc., Londonderry, NHCompany OverviewFinancial InformationOmega-3 ProductsBusiness StrategyChapter 8: The Retail MarketKey PointsTraditional Grocery Venues for Omega-3 ProductsNon-Traditional Grocery Venues Offer High-Omega ProductsTraditional Supermarkets Account for Half of High-Omega Food and Beverage Product SalesTable 8-1: Share of Dollar Sales of Food and Beverage Products (excluding fish) ClaimingHigh Omega-3 or High DHA Content: By Retail Channel, 2011Figure 8-1: Share of Dollar Sales of Food and Beverage Products (excluding fish) Claiming
    • High Omega-3 or High DHA Content: By Retail Channel, 2011Store Brand Functional Food and Beverage Offerings ExpandOmegas in the MailChapter 9: The ConsumerKey PointsFunctional/Fortified Foods, Beverages and Supplements Show Steady Growth in the U.STable 9-1: U.S. Sales of Foods, Beverages and Supplements by Functional Category, 2008-2014 (in millions of dollars)Consumer Awareness of the Need for Omega-3 Increases from 2005 to 2009Table 9-2: Awareness and Consumption of Omega-3s for Certain Health Benefits, 2009Reasons for the Increase in Consumer Interest in Fortified FoodsRising Use of Fish Oil SupplementsTable 9-3: Usage Rates for Nutritional Supplements, 2005-2010 (U.S. adults)Table 9-4: Usage Rates for Fish Oil Supplements, 2005-2010 (U.S. adults)Majority of Americans Seek Healthy LifestylesFigure 9-1: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent ofU.S. grocery shoppers)Groceries and Consumer Health GoalsFigure 9-2: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent ofU.S. grocery shoppers)9% Purchase Foods or Beverages With Omega ClaimsFigure 9-3: Purchasing of Food and Beverage Products, by Selected Package Labels/Claims,March 2011 (percent of U.S. grocery shoppers)Chapter 10: Trends and OpportunitiesKey PointsGOED Holds First International ConferenceEach Year, More Categories Contain Omega-3 Fatty AcidsDevelopment TrendsGrowing Evidence of the Many Benefits of DHA and EPABreakfast Cereals and Soft Drinks—the New Frontier for Omega-3 EnhancementA Growing Number and Variety of Beverages Contain Omega-3Getting Fish (Oil) Into Kids and VegetariansPotential Untapped ConsumersNew Achievements in Formulation Expand Product HorizonInnovative Formulations Make Increasing Numbers of Food and Beverage ProductsAmenable to Omega-3 EnhancementMicroencapsulation Offers Formulation AdvantagesClear Marine Oil Omega-3 Products Target the Beverage MarketNew Formulations and Delivery Vehicles for Marine Oils EmergeKrill Oil Enters the Omega-3 MarketAlgal and Plant Sources of Omega-3 Ingredients Gain GroundSDA Omega-3 Soybean Oil Introduction Expected in 2012Algal Oil SuppliersChia Is a Great Alternative to Fish and Flax Omega-3sOmega-3-Enriched Beef, Pork and ChickenFunctional Chicken Joins Beef and Pork on the American Dinner TableOmega-3 Levels in Chicken Increase with Feed Containing SDARegulations Inhibit the Rollout of Omega-3 Enhanced MeatConcerns About Continued Sourcing from FishChallenges of Formulation and Scarcity of Fish Sources
    • Contamination Concerns Diminish with Improved TechnologyResearch Into New Sources of OmegasNew Solid Emulsified Gel Formulation Boosts the Bioavailability of EPA and DHA inSupplementsResearchers Discover the Molecular Mechanism Involved in Omega-3 Fatty Acids’ Role inInflammation and Insulin ResistanceAppendix I: SuppliersAppendix II: MarketersAbout Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog