Food Shopper Insights: Grocery Shopping Trends in the U.S.
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Food Shopper Insights: Grocery Shopping Trends in the U.S.

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The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within......

The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed.

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  • 1. Food Shopper Insights: Grocery Shopping Trends in the U.S.Published: July 2011No. of Pages: 182Price: $4500Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original andactionable analysis to enable grocers and food manufacturers, marketers and brandmanagers to learn more about how grocery shoppers decide where to shop and how theymake up their minds about what to buy. A first-of-its-kind Packaged Facts report, FoodShopper Insights delves into the minds of grocery shoppers with primary research basedupon proprietary data from an online survey of 2,000 U.S. adults who had shopped forgroceries within 24 hours of being surveyed. By anchoring its analysis in grocery shopperaccounts of very recent grocery shopping trips, Food Shopper Insights taps immediately anddirectly into the actual contexts, motivations, and triggers framing the behavior of groceryshoppers.The first chapter of the report presents topline findings to guide marketers in aligningshopper marketing efforts with the mindset, behavior and tactics of grocery shoppers bothbefore shopping trips and in the store. The next chapter provides an overview of groceryshopper behavior before the store, including what motivated grocery shoppers to set out ontheir last grocery shopping trip, what they did to prepare for it and why they chose thegrocery store where they shopped. Subsequent chapters provide topline findings regardingin-the-store behavior of grocery shoppers and a breakdown of what grocery shoppers likeand dont like about their grocery store. The report continues with an analysis of howwellness concerns affect the purchase decisions of grocery shoppers and their attitudestoward food manufacturers and grocery stores.The next chapter contains an innovative look at the mindset of grocery shoppers at the shelfand explores what grocery shoppers were thinking when they purchased a cross-section offood products on their last grocery shopping trip. The analysis compares planned andimpulse purchases and examines the impact on purchase decisions of factors such as salesand promotions, attitudes toward national brands and store brands, personal and familypreferences, taste/flavor/ texture, convenience and the force of habit.
  • 2. The final chapters of the report segment grocery shoppers along the lines of demographiccharacteristics, life stages, key motivators for their most recent grocery shopping trip andgrocery shopping habits.• The report first compares the before-the-store and in-the-store behavior of men andwomen, older and younger grocery shoppers, single and family grocery shoppers and full-time workers and those not working full-time.• A separate chapter analyzes the attitudes and behavior of grocery shoppers based upontheir motivations for their most recent grocery shopping trip, including those who wentshopping in order to pick up ingredients to prepare a specific meal or recipe at home, stockup on groceries, take advantage of sales and promotions on specific items and pick up foodin a grocery store rather than using fast food.• The last chapter of the report takes an in-depth look at shopper segments based ongrocery shopping habits and patterns: those who go grocery shopping every four to fivedays or more often, grocery shoppers who spend an average of $80 or more per week onfood and those who shopped at more than one grocery store on their most recent groceryshopping trip.The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who hadshopped for groceries within 24 hours of being surveyed. Respondents in aggregate wereCensus representative on the demographic measures of gender, age, race/ethnicity,geographic region, household income and presence of children in the household.TABLE OF CONTENTSChapter 1 Executive SummaryIntroductionOverview of the ReportMethodologyFood Shopper Insights: Topline FindingsRe-Visit the Steps on the Path to PurchaseReward Customer LoyaltyUnderstand Why Grocery Shoppers Decide Where to ShopGet Brands at the Top of Food Shoppers Minds before the StoreKnow Who Grocery Shoppers AreAdapt In-Store Shopper Marketing to Grocery Shopping PatternsRe-Assess the Value of PackagingMeasure the Impact of In-Store MarketingRe-Think Store LayoutsUpgrade Store-Prepared Food ItemsRespond to Health and Wellness Concerns
  • 3. Engaging Food Shoppers Before the Store: The ToplineMost Grocery Shoppers Have Short HorizonSix in Ten Spend Less than $100 on Groceries Weekly64% Perform Some Type of Preparation for ShoppingGathering Coupons Top Planning Activity for Shoppers Using Both Print Media and InternetFood Shoppers in the Store: The ToplineOne-Store Shopping PredominatesDiscount Stores Attract One in Four Food ShoppersMost Grocery Shoppers Go Straight Home from the StoreMost Grocery Shoppers Shop AloneReusable Shopping Bags Favored by Minority of ShoppersCustomized In-Store Services Rarely UsedFood Shoppers Make Their Own Decisions in the StoreFood Safety Worries Purchasers of Fresh Meat and SeafoodMixed Feelings about Fresh Fruits and VegetablesStore-Prepared Food Items Attract Many Grocery ShoppersWhat Grocery Shoppers Like (and Dont Like) about Their Grocery StoreGrocers See Satisfied Shoppers in Their StoresVast Majority of Food Shoppers Stick to the Same StoreFew Shoppers View Prices as "Higher than Average"High Level of Satisfaction with Range of Services and Products Offered by Grocery StoreGrocery Shoppers Want More and Better Ready-to-Eat MealsLater Hours Would Expand Sales of Self-Serve Food BarsShoppers Want Food Industry to Do More about Food SafetyGrocery Shoppers Exhibit High Level of Distrust in Food LabelingFood Shoppers See Food Stores as Enablers of Unhealthy EatingThe Impact of Wellness Concerns on Grocery ShoppersWellness Is a Concern for Many Grocery ShoppersOverweight Troubles Many Grocery ShoppersWellness Concerns Help Drive Grocery Purchase DecisionsMore than Half of Grocery Shoppers Avoid High-Calorie FoodsNutritional Content of Foods ImportantHighly Processed Foods an IssueHealth-Enhancing Food and Beverage Products FavoredFood Restrictions Matter to ManyGrocery Product Purchases Reflect Wellness ConcernsEnvironmental Concerns Affect What Happens in the Aisles of Grocery StoresWhat Women (and Men) Want in Grocery StoresMen Shop for Food More Frequently
  • 4. Food Shopping on Many "Honey Do" ListsMen Look for Convenient Parking and Quick Check-OutIn-Store Bakeries More Important to MenCleanliness of Store Matters More to WomenWomen More Organized When They Go Grocery ShoppingWomen Notice Mail Promotions, Men Remember Newspapers Ads or InsertsWomen More Sensitive to Saving MoneyStore Brands More Popular among WomenWomen Take Harder Line on Role of Food Industry in Unhealthy EatingFood Shopper Profiles: Key Demographic SegmentsSingles vs. Couples without Children and Families with ChildrenYounger vs. Older ShoppersFull-Time WorkersAn In-Depth Look at Key Motivators for Food ShoppersPicking Up Ingredients to Prepare a Specific Meal or Recipe at HomeStocking up on GroceriesTaking Advantage of Sales and Promotions on Specific ItemsPicking Up Food in a Grocery Store Rather than Using Fast FoodFood Shopper Profiles: Shopping PatternsFrequent Food ShoppersBig SpendersMulti-Store ShoppersChapter 2 Food Shopper Insights: Topline FindingsAdapting to Changes in the Path to Purchase before the Grocery StoreRe-Visit the Steps on the Path to PurchaseGet Ready for Mobile In-Store MarketingReward Customer LoyaltyUnderstand Why Grocery Shoppers Decide Where to ShopGet Brands at the Top of Food Shoppers Minds before the StoreKnow Who Grocery Shoppers AreDemographics and Life Stages Make a DifferenceTable 2-1: Key Food Shopper Insights by Selected Demographic Characteristics, 2011Table 2-2: Key Food Shopper Insights by Motivation for Most Recent Grocery Shopping Trip,2011Grocery Shopping Habits Tell an Important StoryTable 2-3: Key Food Shopper Insights by Food Shopping Patterns, 2011Influencing the Path to Purchase of Food Shoppers in the StoreAdapt In-Store Shopper Marketing to Grocery Shopping PatternsEnhance Brand Involvement
  • 5. Re-Assess the Value of PackagingMeasure the Impact of In-Store MarketingRe-Think Store LayoutsFocus on In-Store Services to Increase Contacts with Grocery Shoppers in the StoreUpgrade Store-Prepared Food ItemsTable 2-4: Purchase of Store-Prepared Foods on Most Recent Grocery Shopping Trip bySelected Characteristics, 2011Build Confidence in Fresh Products and Develop Trust in LabelingRespond to Health and Wellness ConcernsReach Out to All Food Shopper SegmentsFigure 2-1: Aggregate Consumer Expenditures on Food at Home by Type of Household,2009Table 2-5: Profile of Expenditures of Affluent Single Consumers for Eating at Home andEating Out, by Gender and Income, 2009Chapter 3 Engaging Food Shoppers Before the Store: The ToplineOverviewMost Grocery Shoppers Have Short HorizonFigure 3-1: Top Motivations for Grocery Trips, 2011Half Shop for Groceries Every Five Days or More OftenFigure 3-2: Frequency of Shopping for Groceries, 2011Six in Ten Spend Less than $100 on Groceries WeeklyTable 3-1: Average Amount Spent Weekly on Groceries, 2011Planning Ahead64% Perform Some Type of Preparation for ShoppingFigure 3-3: Percent of Grocery Shoppers Doing Any Kind of Planning Before Most RecentGrocery Shopping Trip, 2011Table 3-2: Percent of Grocery Shoppers Agreeing "I Often Stop by the Grocery Store on theSpur of the Moment," 2011Shopping List Is Most Common Form of PreparationTable 3-3: Most Common Types of Planning for Grocery Shopping Before Most RecentGrocery Shopping Trip, 2011Contents of Shopping ListsTable 3-4: Types of Information on Shopping List Before Most Recent Grocery Shopping,2011Gathering Coupons Top Planning Activity for Shoppers Using Both Print Media and InternetTable 3-5: Type of Planning by Grocery Shoppers Before Most Recent Grocery ShoppingTrip, Print Media vs. Internet, 2011Promotional Communications from Grocery Stores Reach 31% of ShoppersFigure 3-4: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving PromotionalCommunications from Store(s) Where They Shopped Most Recently for Groceries, 2011Table 3-6: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving PromotionalCommunications from Store(s) Where They Shopped Most Recently for Groceries by Type ofCommunication, 2011
  • 6. Choosing a StoreLoyalty a Hallmark of Food ShoppersFigure 3-5: Percent of Grocery Shoppers Considering Different Stores Before Deciding onOne for Most Recent Grocery Shopping Trip, 2011Figure 3-6: Length of Time Shopping at Store on Most Recent Grocery Shopping Trip, 2011Convenience and Low Prices Attract ShoppersFigure 3-7: Top 7 Reasons for Deciding Where to Shop for Groceries on Most RecentGrocery Shopping Trip, 2011Table 3-7: Other Reasons for Deciding Where to Shop for Groceries on Most Recent GroceryShopping Trip, 2011Fresh Fruits and Vegetables Important Shopping DrawTable 3-8: Types of Products Most Important in Decision Where to Shop for Groceries onMost Recent Grocery Shopping Trip, 2011Clean Stores Make a DifferenceTable 3-9: Reasons for Avoiding Shopping in Certain Food Stores, 2011Weekly Specials at the Top of the Minds of Grocery ShoppersTable 3-10: Awareness of Stores Involvement in Selected In-Store Services and Programs,2011Community Programs Raise Grocers ProfilesTable 3-11: Awareness of Stores Involvement in Selected Community Programs, 2011Chapter 4 Food Shoppers in the Store: The ToplineOverviewVast Majority Use Cars to Go Grocery ShoppingTable 4-1: Place of Residence of Food Shoppers, 2011Figure 4-1: Mode of Transportation Used for Most Recent Grocery Shopping Trip, 2011One-Store Shopping PredominatesFigure 4-2: Number of Stores Shopped on Most Recent Grocery Shopping Trip, 2011Discount Stores Attract One in Four Food ShoppersTable 4-2: Type of Supermarket/Grocery Store Shopped on Most Recent Grocery ShoppingTrip, 2011Most Grocery Shoppers Go Straight Home from the StoreFigure 4-3: Percent of Grocery Shoppers Going Straight Home after Grocery Shopping onMost Recent Grocery Shopping Trip, 2011Figure 4-4: Percent of Grocery Shoppers Also Shopping at Stores Unrelated to Food/GroceryShopping on Most Recent Grocery Shopping Trip, 2011Most Grocery Shoppers Shop AloneTable 4-3: With Whom Shopped on Most Recent Grocery Shopping Trip, 2011Most Shoppers Spend Less than $50 per TripTable 4-4: Amount Spent on Groceries/Food (excluding non-foods) on Most Recent GroceryShopping Trip, 2011Many Grocery Carts Contain Only a Handful of ItemsTable 4-5: Number of Groceries/Food Items Purchased on Most Recent Grocery ShoppingTrip, 2011
  • 7. Table 4-6: Type of Shopping Cart Used on Most Recent Grocery Shopping Trip, 2011Reusable Shopping Bags Favored by Minority of ShoppersFigure 4-5: Percent of Grocery Shoppers Bringing Own Reusable Shopping Bags on MostRecent Grocery Shopping Trip, 2011Table 4-7: Type of Shopping Bag Used on Most Recent Grocery Shopping Trip, 2011Customized In-Store Services Rarely UsedFigure 4-6: Use of Customized In-Store Services on Most Recent Grocery Shopping Trip,2011Food Shoppers Make Their Own Decisions in the StoreFigure 4-7: Percent of Food Shoppers Discussing Food Product Selections with StoreAssociates on Most Recent Grocery Shopping Trip, 2011Overview of Shopping by DepartmentFood Safety Worries Purchasers of Fresh Meat and SeafoodTable 4-8: Purchase of Items from Fresh Meat/Poultry/Seafood Department on Most RecentGrocery Shopping Trip, 2011Figure 4-8: Percent Agreeing Food Safety Is Major Concern When Buying Fresh Meat,Poultry or Seafood, 2011Mixed Feelings about Fresh Fruits and VegetablesTable 4-9: Attitudes toward Buying Fresh Fruits and Vegetables, 2011Table 4-10: Purchase of Items from Fresh Fruits and Vegetables Department on MostRecent Grocery Shopping Trip, 2011International Items Attract Many Grocery ShoppersFigure 4-9: Percent of Grocery Shoppers Who Seek Out Authentic International, Regional orEthnic Grocery Products, 2011Figure 4-10: Percent of Grocery Shoppers Who Purchased International/Foreign GroceryProducts on Most Recent Grocery Shopping Trip, 2011Store-Prepared Food Items Attract Many Grocery ShoppersTable 4-11: Purchase of Store-Prepared Food Items on Most Recent Grocery Shopping Trip,2011Household Products Top List of Non-Food PurchasesTable 4-12: Purchase of Non-Food Products on Most Recent Grocery Shopping Trip, 2011Chapter 5 What Grocery Shoppers Like (and Dont Like) about Their Grocery StoreWhat Grocery Shoppers LikeGrocery Shopping Enjoyable to MostFigure 5-1: Percent of Grocery Shoppers Agreeing "I Enjoy Grocery Shopping," 2011Grocers See Satisfied Shoppers in Their StoresTable 5-1: Level of Satisfaction with Grocery Store Shopped on Most Recent GroceryShopping Trip, 2011Vast Majority of Food Shoppers Stick to the Same StoreFigure 5-2: Percent Shopping at Usual Grocery Store on Most Recent Grocery Shopping Trip,2011Few Shoppers View Prices as "Higher than Average"Table 5-2: Perception of Prices at Grocery Store Shopped on Most Recent Grocery Shopping
  • 8. Trip, 2011Grocery Stores Viewed as ConvenientTable 5-3: Perceptions of Convenience of Location of Grocery Store Shopped on Most RecentGrocery Shopping Trip, 2011High Level of Satisfaction with Range of Services and Products Offered by Grocery StoreTable 5-4: Level of Satisfaction with Grocery Store Shopped on Most Recent GroceryShopping Trip, 2011Most Shoppers Happy with Store LayoutFigure 5-3: Percent of Grocery Shoppers Agreeing the Layout of the Food Store Where heyShopped Most Recently Works Well for Their Needs, 2011What Grocery Shoppers Dont LikeGrocery Shoppers Want More and Better Ready-to-Eat MealsTable 5-5: Attitudes toward Ready-to-Eat Meal Items, 2011Later Hours Would Expand Sales of Self-Serve Food BarsTable 5-6: Impact of Late Hours on Food Purchasing Patterns, 2011Newer Stores Preferred by Many Food ShoppersFigure 5-4: Percent of Grocery Shoppers Who Prefer to Shop in Newer Food Stores, 2011Shoppers Want Food Industry to Do More about Food SafetyTable 5-7: Attitudes toward Food Safety, 2011Grocery Shoppers Exhibit High Level of Distrust in Food LabelingTable 5-8: Credibility of Labels on Food Products, 2011Food Shoppers See Food Stores as Enablers of Unhealthy EatingTable 5-9: Attitudes toward Role of Food Stores in Unhealthy Eating, 2011Product Packaging Bothers Many Food ShoppersTable 5-10: Attitudes toward Packaging, 2011Chapter 6 The Impact of Wellness Concerns on Grocery ShoppersIntroductionWellness Is a Concern for Many Grocery ShoppersTable 6-1: Attitudes toward Wellness and Physical Fitness, 2011Table 6-2: Percent of Grocery Shoppers Who Work Out, 2011Overweight Troubles Many Grocery ShoppersFigure 6-1: Percent of Grocery Shoppers with Someone in the Household Who IsOverweight, 2011Table 6-3: Concerns about Being Overweight, 2011Impact of Health and Wellness Concerns on Grocery Purchase DecisionsWellness Concerns Help Drive Purchase Decisions of Many Grocery ShoppersFigure 6-2: Percent of Grocery Shoppers Agreeing "The Groceries I Choose Are Determinedin Part by Specific Wellness Goals and Concerns," 2011More than Half of Grocery Shoppers Claim to Avoid High-Calorie FoodsTable 6-4: Percent of Grocery Shoppers Avoiding High-Fat and High-Sugar Foods, 2011Nutritional Content of Foods ImportantTable 6-5: Attitudes toward Nutritional Content of Foods 2011Highly Processed Foods an Issue
  • 9. Table 6-6: Attitudes toward Processed Foods, 2011Health-Enhancing Food and Beverage Products FavoredTable 6-7: Attitudes toward Foods Designed to Promote Health and Nutrition, 2011Food Restrictions Matter to ManyFigure 6-3: Percent of Grocery Shoppers Who Agree That Food Restrictions, FoodAvoidances or Food Allergies Play an Important Role in What Their Household Eats, 2011Grocery Product Purchases Reflect Health and Wellness ConcernsTable 6-8: Purchase of Grocery Products with Package Labels/Claims on Most RecentGrocery Shopping Trip by Type of Label, 2011Environmental Concerns Affect What Happens in the Aisles of Grocery StoresTable 6-9: Impact of Environmental Concerns on Grocery Shoppers, 2011Many Grocery Shoppers View "Organic" and "Natural" Claims with SuspicionTable 6-10: Attitudes toward "Natural" and "Organic" Labeling, 2011Chapter 7 Food Shoppers at the Shelf: Whats on Their Minds?The Mindset of Food Shoppers at the Shelf: OverviewIntroductionKey FindingsTable 7-1: Motivations for Buying Selected Products on Most Recent Grocery Shopping Trip,2011The Mindset of Shoppers at the Shelf: The DetailsPlanned vs. Impulse PurchasesTable 7-2: Food Products with the Highest and Lowest Likelihood of Being"Planned" Purchases by Grocery Shoppers Who Purchased the Product on Most RecentGrocery Shopping Trip, 2011Table 7-3: Food Product Purchases Characterized as "Impulse" Purchases by GroceryShoppers Who Purchased the Product on Most Recent Grocery Shopping Trip, 2011Store Brands vs. National BrandsTable 7-4: Attitudes of Grocery Shoppers toward National/Name Brands and Store Brands,2011Table 7-5: Food Products Purchased by Grocery Shoppers on Most Recent Grocery ShoppingTrip with the Highest and Lowest Likelihood of Being National/Name Brands, 2011Table 7-6: Food Products Most Likely to Be Store Brand Purchases Made on Most RecentGrocery Shopping Trip, 2011The Force of HabitTable 7-7: Percent of Grocery Shoppers Having "One Usual Purchase" for Food ProductsBought on Most Recent Grocery Shopping Trip, 2011Table 7-8: Percent of Grocery Shoppers Citing "Habit" as One of the Main Reasons forChoosing a Particular Item on Most Recent Grocery Shopping Trip, 2011Buying on SaleFigure 7-1: Percent of Grocery Shoppers Who Agree "I Buy a Lot of Grocery Products ThatAre on Sale or Promotion," 2011Table 7-9: Food Products Most Likely to Be Bought on Sale Compared to Products MostLikely to Be Perceived as "Lower Priced," 2011
  • 10. Table 7-10: Food Products Most Likely Not to Be Bought on Sale Compared to Products MostLikely to Be Perceived as Having a "Typical/Average Price," 2011Favorite Things at the Grocery StoreTable 7-11: Impact of Family Preferences on Grocery Purchases, 2011Table 7-12: Percent of Grocery Shoppers Citing "Personal/Family Favorite" as One of theMain Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type ofProduct, 2011The Importance of Taste, Flavor and TextureTable 7-13: Percent of Grocery Shoppers Citing "Taste/Flavor/Texture" as One of the MainReasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product,2011The Search for ConvenienceTable 7-14: Percent of Grocery Shoppers Citing "Easy to Prepare/Cook" as One of the MainReasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product,2011Chapter 8 What Women (and Men) Want in Grocery StoresBefore the StoreMen Shop for Food More FrequentlyFigure 8-1: Percent of Male and Female Grocery Shoppers Who Go Grocery Shopping EveryThree Days or More Often, 2011Food Shopping on Many "Honey Do" ListsTable 8-1: Selected Motivations for Most Recent Grocery Shopping Trip, Men vs. Women,2011Men Look for Convenient Parking and Quick Check-OutTable 8-2: Selected Factors Most Important in Deciding Where to Shop on Most RecentGrocery Shopping Trip, Men vs. Women, 2011In-Store Bakeries More Important to MenTable 8-3: Selected Products Most Important in Deciding Where to Shop on Most RecentGrocery Shopping Trip, Men vs. Women, 2011Cleanliness of Store Matters More to WomenFigure 8-2: Percent of Male and Female Grocery Shoppers Who Agree "I Avoid Shopping inStores That Arent Extremely Clean," 2011Women More Organized When They Go Grocery ShoppingFigure 8-3: Percent of Male and Female Grocery Shoppers Who "Often Stop by the GroceryStore on the Spur of the Moment," 2011Table 8-4: Types of Planning Before Most Recent Grocery Shopping Trip, Men vs. Women,2011Table 8-5: Type of Information Included on Shopping List for Most Recent Grocery ShoppingTrip, Men vs. Women, 2011Women Notice Mail Promotions, Men Remember Newspapers Ads or InsertsTable 8-6: Awareness of Ads/Marketing Communications before Most Recent GroceryShopping Trip, Men vs. Women, 2011Women More Tuned In to What Grocery Stores Have to Offer
  • 11. Table 8-7: Awareness of Stores Involvement in Selected Services and Programs, Men vs.Women, 2011In the StoreAdvertising Has Greater Impact on WomenFigure 8-4: Percent of Male and Female Grocery Shoppers Who Agree "Advertising Helps MeFind New Food or Grocery Products," 2011Women More Sensitive to Saving Money When ShoppingFigure 8-5: Use of Weekly Specials by Male and Female Grocery Shoppers on Most RecentGrocery Shopping Trip, 2011Figure 8-6: Use of Coupons/Coupon Codes by Male and Female Grocery Shoppers on MostRecent Grocery Shopping Trip, 2011Store Brands More Popular among WomenFigure 8-7: Percent of Male and Female Grocery Shoppers Agreeing Store-Brand Food andBeverage Products Are Usually as Good Quality as Name Brands, 2011Women Take Harder Line on Role of Food Industry in Unhealthy EatingTable 8-8: Attitudes of Male and Female Grocery Shoppers toward Role of Grocery Stores inHealthy Eating and Food Safety, 2011Women More Likely to Turn to Others for Food IdeasTable 8-9: Sources of Ideas for Recipes and Food Products, Men vs. Women, 2011In-Store Differences between Male and Female Grocery ShoppersTable 8-10: Profile of In-Store Behavior of Men and Women on Most Recent GroceryShopping Trip, 2011Chapter 9 Food Shopper Profiles: Key Demographic SegmentsFamily and Single Grocery ShoppersFamilies Shop More Often and Spend MoreTable 9-1: Frequency of Grocery Shopping and Average Amount Spent Weekly on Groceriesby Household Type, 2011Singles Devote Less Thought to Grocery ShoppingTable 9-2: Planning Activities Prior to Most Recent Grocery Shopping Trip by HouseholdType, 2011Grocery Shopping Often Part of Larger Shopping Expedition for FamiliesTable 9-3: Number and Type of Stores Shopped on Last Grocery Shopping Trip byHousehold Type, 2011Table 9-4: With Whom Shopped on Last Grocery Shopping Trip by Household Type, 2011Family Grocery Shoppers Concerned about Saving Money, Singles Look for Quicker Check-OutTable 9-5: Factors Important in Deciding Where to Shop for Groceries by Household Type,2011Table 9-6: Percent of Grocery Shoppers Using Any Coupons/Coupon Codes (Food or Non-Food) and Store Sales Circulars on Most Recent Grocery Shopping Trip by Household Type,2011Grocery Spending Patterns Vary across HouseholdsTable 9-7: Amount Spent and Number of Items Purchased on Most Recent Grocery
  • 12. Shopping Trip by Household Type, 2011Table 9-8: Types of Products Purchased on Most Recent Grocery Shopping Trip byHousehold Type, 2011Grocery Shoppers with Children More Concerned about Healthy EatingFigure 9-1: Percent of Grocery Shoppers Agreeing that Grocery Manufacturers Should DoMore to Help Consumers Eat Healthfully, 2011Younger and Older Food ShoppersOlder Shoppers More Likely to Stick with Same StoreTable 9-9: Store Selection Patterns by Age of Grocery Shopper, 2011Older Grocery Shoppers Look for Convenience, Younger Shoppers Choose Late HoursTable 9-10: Factors Most Important in Deciding Where to Shop for Groceries on Most RecentGrocery Shopping Trip by Age of Grocery Shopper, 2011Younger Shoppers More Persuaded by Selection of Natural and Organic FoodsTable 9-11: Products Most Important in Deciding Where to Shop for Groceries on MostRecent Grocery Shopping Trip by Age of Grocery Shopper, 2011Spur-of-the-Moment Shopping Doesnt Work for 50+ Grocery ShoppersFigure 9-2: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spurof the Moment by Age Group, 2011Younger Shoppers More Likely to Turn to the Internet to Plan Their Grocery Shopping TripsTable 9-12: Types of Planning before Most Recent Grocery Shopping Trip by Age of GroceryShopper, 2011Under-50 Grocery Shoppers More Alert to Marketing Outreach from StoreTable 9-13: Awareness of Promotional Communications Before Most Recent GroceryShopping Trip by Age of Grocery Shopper, 2011Food Stores Popular among Under-50 Shoppers as Alternative to KitchenTable 9-14: Where Grocery Shoppers Go When They Dont Get Food for Meals and Snacksfrom Kitchen by Age of Grocery Shopper, 2011Table 9-15: Attitudes toward Ready-to-Eat Food by Age of Grocery Shopper, 2011Younger Grocery Shoppers Go For Single-Serve BeveragesFigure 9-3: Percent of Grocery Shoppers Purchasing Single-Serve Beverages for ImmediateConsumption on Most Recent Grocery Shopping Trip by Age Group, 2011In-Store Behavior of Older and Younger Shoppers ProfiledTable 9-16: Profile of Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011Food Shoppers Who Work Full-TimeSpur-of-the-Moment Food Shopping More Common among Full-time WorkersFigure 9-4: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spurof the Moment by Employment Status, 2011Full-Time Workers Turn to the Internet When They Do Plan Trips to the Grocery StoreTable 9-17: Types of Planning Activities before Most Recent Grocery Shopping Trip byEmployment Status, 2011Food Stores Source of Meals and Snacks for Full-Time WorkersTable 9-18: Where Grocery Shoppers Go When They Dont Get Food for Meals and Snacksfrom Kitchen by Employment Status, 2011Table 9-19: Importance of Store-Prepared Foods to Grocery Shoppers by Employment
  • 13. Status, 2011Table 9-20: Selected Purchases on Most Recent Grocery Shopping Trip by EmploymentStatus, 2011Chapter 10 An In-Depth Look at Key Motivators for Food ShoppersIntroductionPicking Up Ingredients to Prepare a Specific Meal or Recipe at HomeMenus and Recipes on the Mind of Many Grocery ShoppersTable 10-1: Likelihood of Searching for Recipes and Meal Planning Information Before MostRecent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare aSpecific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011TV Chefs Source of Cooking IdeasFigure 10-1: Percent Getting Ideas from TV Cooking Shows about What to Eat and Cook,Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs.Grocery Shoppers as a Whole, 2011Specialty Foods ImportantTable 10-2: Reasons for Deciding Where to Shop on Most Recent Grocery Shopping Trip,Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs.Grocery Shoppers as a Whole, 2011In-Store Behavior of Shoppers with a Specific Meal or Recipe in MindTable 10-3: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery ShoppersPicking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppersas a Whole, 2011Stocking up on GroceriesStocking Up Means Looking for ValueTable 10-4: Impact of Money-Saving Factors in Deciding Where to Shop on Most RecentGrocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as aWhole, 2011Table 10-5: Money-Saving Shopping Activities on Most Recent Grocery Shopping Trip,Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011Stores Product Selection Important to Grocery Shoppers Stocking UpTable 10-6: Most Important Factors in Deciding Where to Shop on Most Recent GroceryShopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011Shoppers Stocking Up on Groceries More Likely to Buy Non-Food ProductsTable 10-7: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery ShoppersStocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011Taking Advantage of Sales and Promotions on Specific ItemsBargain Hunters Track Sales and PromotionsTable 10-8: Reasons for Deciding Where to Shop for Groceries on Most Recent GroceryShopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppersas a Whole, 2011Grocery Shoppers in Search of Sales Make Meticulous PlansTable 10-9: Types of Planning before Most Recent Grocery Shopping Trip, Grocery ShoppersTaking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011
  • 14. Bargain Hunters Make Heavy Use of Store CircularsTable 10-10: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery ShoppersTaking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011Picking Up Food in a Grocery Store Rather than Using Fast FoodShoppers Out to Get Meals in Food Stores Want Higher QualityTable 10-11: Attitudes toward Ready-to-Eat Meals in Food Stores, Grocery Shoppers PickingUp Food In Store Rather Than Using Fast Food vs.All Grocery Shoppers, 2011Figure 10-2: Percent Considering Store-Prepared Foods an Important Factor in DecidingWhere to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food InStore Rather Than Using Fast Food vs. All Grocery Shoppers, 2011Late Hours ImportantTable 10-12: Factors Important in Deciding Where to Shop on Most Recent GroceryShopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs.All Grocery Shoppers, 2011Store-Prepared Foods Attract Big SpendersTable 10-13: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery ShoppersPicking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011Chapter 11 Food Shopper Profiles: Shopping PatternsFrequent Food ShoppersFrequent Grocery Shoppers Substitute Food Store for KitchenFigure 11-1: Percent of Grocery Shoppers Who "Go to Food Stores When They Dont GetFood for Meals and Snacks from Kitchen" by Frequency of Grocery Shopping, 2011Frequent Food Shoppers More Tuned In to Stores Promotional CommunicationsTable 11-1: Before-the-Store Profile of Grocery Shoppers on Most Recent Grocery ShoppingTrip by Frequency of Grocery Shopping, 2011Profile of In-Store Behavior of Frequent Food ShoppersTable 11-2: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip byFrequency of Grocery Shopping, 2011Big SpendersFamilies Anchor Big Grocery Spender SegmentTable 11-3: With Whom Shopped on Last Grocery Shopping Trip by Average Amount SpentWeekly, 2011Big Spenders Buy from All Grocery Store DepartmentsTable 11-4: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip byAverage Amount Spent Weekly, 2011Multi-Store ShoppersMulti-Store Grocery Shopping Trips Based on Careful PlanningFigure 11-2: Percent of Grocery Shoppers Doing Any Kind of Planning before Most RecentGrocery Shopping Trip by Number of Grocery Stores Visited, 2011Table 11-5: Planning Activities before Most Recent Grocery Shopping Trip by Number ofGrocery Stores Visited, 2011Multi-Store Shoppers Seek Out Value
  • 15. Table 11-6: Awareness of Promotions and Use of Coupons and Other Money-Saving ToolsBefore Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011Table 11-7: Factors Affecting Choice of Grocery Stores Before Most Recent GroceryShopping Trip by Number of Grocery Stores Visited, 2011Discount Stores Attract Multi-Store ShoppersTable 11-8: Profile of Most Recent Grocery Shopping Trip by Number of Grocery StoresShopped, 2011Multi-Store Shoppers Turn to Store Personnel for HelpTable 11-9: Use of In-Store Services by Grocery Shoppers on Most Recent GroceryShopping Trip by Number of Grocery Stores Shopped, 2011Multi-Store Shoppers Are Big SpendersTable 11-10: In-Store Behavior on Most Recent Grocery Shopping Trip by Number ofGrocery Stores Shopped, 2011About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsnreports.comhttp://www.reportsnreports.comVisit our Market Research Blog