Consumer appliances market in germany
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For products where the penetration rate is already high, manufacturers are trying to encourage consumers to replace their older appliances by coming up with new features.

For products where the penetration rate is already high, manufacturers are trying to encourage consumers to replace their older appliances by coming up with new features.

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Consumer appliances market in germany Document Transcript

  • 1. Consumer Appliances in GermanyThe Consumer Appliances in Germany market research report includes:Analysis of key supply-side and demand trendsDetailed segmentation of international and local productsHistoric volumes and values, company and brand market sharesFive year forecasts of market trends and market growthRobust and transparent market research methodology, conducted in-countryWhy buy this report?Gain competitive intelligence about market leadersTrack key industry trends, opportunities and threatsInform your marketing, brand, strategy and market development, sales and supply functionsConsumer appliances continues good performance in 2011In spite of the euro crisis the consumer appliances market still performed healthily in Germany, showingan increase in both volume and value sales in 2011. The near zero inflation, healthy growth in theGerman economy, and falling unemployment rates all contributed to stronger consumer confidence whichboosted their purchase of big-ticket items, including various consumer appliances. In major appliances,the best performance was seen in home laundry products, while large kitchen and refrigerationappliances showed somewhat restrained growth due to saturation.Design and technological innovations drive growthFor products where the penetration rate is already high, manufacturers are trying to encourageconsumers to replace their older appliances by coming up with new features. In particular for majorappliances, energy-efficiency is a key purchase driver for the replacement of old appliances, but thisfeature alone is no longer sufficient to lure consumers. Manufacturers have had to offer improvedfunctionality incorporating modern technology and trendy designs. The bigger manufacturers have anedge over smaller companies in consumer appliances, as they have the budget to continue investing inresearch and development in order to come up with innovative product launches.Buy your copy of this report @ http://www.reportsnreports.com/reports/161446-consumer-appliances-in-germany.htmlMajor points covered in Table of Contents of this report include:Consumer Appliances in Germany - Industry OverviewEXECUTIVE SUMMARYConsumer appliances continues good performance in 2011Design and technological innovations drive growth
  • 2. Premium brands still feature heavily in consumer appliancesDurable goods retailers still dominate retail salesSmall growth expected despite the mature environmentKEY TRENDS AND DEVELOPMENTSA strong economy boosts consumer confidenceConsumer expectations influence purchase decisionDifferent factors drive purchases of large appliances versus small appliancesTechnological innovations drive growthLimelight on coffee machinesMARKET INDICATORSTable 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2011MARKET DATATable 3 Sales of Consumer Appliances by Category: Volume 2006-2011Table 4 Sales of Consumer Appliances by Category: Value 2006-2011Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011Table 6 Sales of Consumer Appliances by Category: % Value Growth 2006-2011Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth2006-2011Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth2006-2011Table 11 Sales of Small Appliances by Category: Volume 2006-2011Table 12 Sales of Small Appliances by Category: Value 2006-2011Table 13 Sales of Small Appliances by Category: % Volume Growth 2006-2011Table 14 Sales of Small Appliances by Category: % Value Growth 2006-2011Table 15 Company Shares of Major Appliances 2007-2011Table 16 Brand Shares of Major Appliances 2008-2011Table 17 Company Shares of Small Appliances 2007-2011Table 18 Brand Shares of Small Appliances 2008-2011Table 19 Major Appliances by Distribution Format: % Breakdown 2006-2011Table 20 Small Appliances by Distribution Format: % Breakdown 2006-2011Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016Table 22 Forecast Sales of Consumer Appliances by Category: Value 2011-2016Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume2011-2016Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
  • 3. Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % VolumeGrowth 2011-2016Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % ValueGrowth 2011-2016Table 29 Forecast Sales of Small Appliances by Category: Volume 2011-2016Table 30 Forecast Sales of Small Appliances by Category: Value 2011-2016Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016SOURCESSummary 1 Research SourcesConsumer Appliances in Germany - Company ProfilesBrowse reports related to Consumer Goods @http://www.reportsnreports.com/market-research/consumer-goods/Report Details:Published: May 2012Price: US$2400Contact:Priyank TiwariTX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252Tel: +1-888-391-5441sales@reportsandreports.comConnect With Us: