Masthead The proper name for the title of a magazine of newspaper Pug this works like a sticker and is designed to look as though it was stuck on after the page was printed. Any lettering should therefore not stick out of the pug. Price in this case, a key feature or USP of the magazine with the word ‘only’ acting as a puff. Main feature - a medium close-up of a well known celebrity used to attract the target audience through their knowledge of a popular programme: often a soap opera. Banner - a thin rectangular background designed to look like a tape stuck over or wrapped around the magazine Feature headline - the largest text for the main story, designed to grab the target audience’s interest. Puff - boosts the magazine or a feature of this month’s issue Halo outline - making this picture stand out from other features Bright colours - to attract the audience. Used for young audiences and at the cheapest end of the adult market. Top left third This area is visible when the magazine is part of a stack on the bookstore shelf Date and area - up to date; different parts of the country have different TV schedules Bar code - this is an ugly but necessary part of a cover and is often disguised or creatively placed in an unusual way. Polaroids - these pictures look like they have been printed and stuck on afterwards, like a pug. The way the figures seem to burst out of the frame of the pictures is eye-catching and unusual. Secondary features - these programmes attract the audience but not as much as the main feature, which appeals to the core target audience Offer - a great way to sell magazines because the audience will think they can get something cheap. Web address Cover line - leads us into a story that will be developed inside the magazine.