Auto Trader B2B Advertising Opportunities

Slide 1: B2B Oppo rtunitie s

Slide 2: The B2B Mo to r Trade Pro duc ts Produc • Dealer Update Magazine • Dealer Portal • Traderlink Dealer Alert Service • Dealer Edit 4 Software • Autotrader.co.uk – Trade Area • Dealer Invoices • Events

Slide 3: Deale r Update Mag azine • Frequency - Monthly • National Circulation – over 19,500 copies • Targeted to Dealer Principals, Sales Managers and Financial Managers • 100% Named Recipients • Reaching 96% of all UK Dealerships and the top 32 Manufacturers

Slide 4: De ale r Update Audie nc e : 19,500 auto mo tive pro fe s s ionals Bre akdo wn pe r type o f de ale rs hip:

Slide 5: Deale r Update Mag azine • Industry In Focus – Covering major dealer related stories • Cover Story – The months major feature • Research & Analysis – Features based on business analysis and sales trends • Features – Regular sections including Salesdrive, Legal, AutoHooked and Recruitment • Statistics – Exclusive insight into market trends

Slide 6: Deale r Po rtal • 231,934 page impressions per month • Access to all trade products online • Dealer reports • Vehicle check tool • Stock check and advert performance • Over 12,000 unique users per month Banner and Skyscraper advertising opportunities available

Slide 7: Trade rlink.c o .uk • Trade Stock Website • 156,589 page impressions per month • Dealer Alerts • Transport Quote Tool • Cost Effective Trade to Trade Advertising • Over 9,000 unique users per month Banner advertising available

Slide 8: Trade rlink.c o .uk DEALER ALERTS Over 1.5 Million e-mails sent out each month to over 17,000 dealers alerting them of urgent trade disposals Banner Sponsorship to be placed within e-mail alerts

Slide 9: De aler Edit 4 “The comprehensive and versatile advertising software tool for motor dealers” • 11 500+ dealers currently using the software to upload their stock • Access to Auto Trader, Traderlink, Dealer Portal • 479,813 page impressions per month Banner ads to be placed within header of DE 4 software & synchronisation page

Slide 10: autotrade r.c o .uk TRADE CENTRE • 132,000 Monthly Page Impressions • Viewed by the entire Trade market • Trader Survey results • Dealer Update downloads available • Access to vehicle check tool Sponsorship of the Trade Centre – including banner, skyscraper and button

Slide 11: De ale r Invo ice s • 9,000+ dealers receiving invoices each month • Envelope / Invoice and Loose Insert exposure available Ad positions at foot of dealer invoice & cover of envelope

Slide 12: Eve nts

Slide 13: Eve nts • Bespoke Trade Events • Dual Branded Material and Marketing • Full Coverage in Dealer Update • Specified Delegate List • ATD account managers present to introduce new relationships with sponsors sales team • Other events include: karting, horse racing, motor sport events and round tables. More detailed information on request. Sponsorship rates start at £6,000 per event

Slide 14: Print Rates Dealer Update – Full Page (Monthly) £2,000pm – Half Page £1,200pm – Quarter Page £800pm – Quarter Page Strip £800pm – Outside Back Cover £3,000pm – Double Page Spread £3,000pm – Advertorial / Page £2,300pm – Supplement Sponsorship £4,000pm – Directory of Services £500pm _____________________________________ – Belly Band (wrap) £2500pm – Inserts (Full Run x A4) £2,000pm

Slide 15: Online Rates • Traderlink Dealer Alert Services £2,500pm – Please note this is for total sponsorship of the E-mail Alerts • Dealer Edit 4 Software £1,500pm – This is for sponsorship of the entire home page of Dealer Edit • Autotrader (Trade Centre) £1,500pm – Please note this is for total sponsorship of the Trade Centre • Dealer Portal £500pm – Banner (unlimited impressions) £800pm – Skyscraper (unlimited impressions)