Visiongain Iphone

iPhone vs mPhone

Connectivity

Browsing

Downloading

Usage

Predictions

Suggestions

Mobile web is increasingly open … All web enabled phones On-portal Commercial relationship with each carrier Direct-to-consumer Promote and engage directly with the whole market

Thousands of websites integrated Hundreds of major, global brands Thousands of mid-size, national brands Millions of niche, community brands The “Long Tail”

http://bango.com/live

Connectivity Your website Add value: Identity Payments AgeVerify

Example of “added value” By clicking on ‘Pay Now’ you agree to the purchase of Pimp My Ride tone from Pimp My Ride for £2.50 . Terms and Conditions Pimp My Ride Operator Data Charges may apply Pay Now Cancel Powered by Bango Thank you for your payment of £2.50 . Yes, I want free information sent to my mobile by business partners of Pimp My Ride (such as special Offers) Yes, I want free updates On new products, Services and special Offers sent to my mobile by Pimp My Ride Powered by Bango Continue

Web browsing

mPhone XML (WAP2.0) browser. Sites given header to optimize. Vertical (one hand) navigation Some HTML browser (N95,etc.). You need to make a “mobile OK” site

iPhone HTML browser. Also browses XHTML (Safari uses same “webkit” base as used by Nokia) Desktop sites work You can make a “smaller screen” site

Finger as pointing device and “zoomer” on iPhone.

Keyboard and buttons on most other phones

Downloading

mPhone Easy (except Verizon) to download media MP3, videos, images, java applications, native apps Consolidation round standards

iPhone Effectively “closed” at present (browse only) Can’t downoad media items via web or bluetooth

Usage

Is iPhone usage worth bothering about?

Usage by who? Mass market end users Your website users A new segment of end users Venture capitalists and journalists

iPhone usage in perspective One Billion Internet Sites 1,200million out of 3,050million mobile users connected to internet 2007 800M people with PC web access 1.2B people use Mobile web 2.7m (0.2%) iPhone

Use of iPhone at Mobile sites

Bango Information: Across about 10,000 sites, mix of paid and free iPhone now 0.03% 453 rd most popular in March 08

Admob Information Across several thousand ad funded sites iPhone now

iPhone with Flickr

Where are iPhones used on web?

Visibility to Web sites

March traffic data from adtech IE 5,6,7 76% Firefox/moz 21% All Safari 1.6% (incl. est 36M mac users + iPhone) Opera (Wii etc.) 1.0%

Flow into market (ex JPN,KR)

High end phones all around 5-20M a year - iPhone, N95, Viewty, HTC,Curve, Treo Strong evidence that iPhone used more for web access

Mid-market phones total around 400M a year - 8801, N82, etc etc Surprisingly prevelant use on web

iPhone for Developers

100,000+ SDK downloaded so far (Apple, March 2008)

750,000 Android SDK downloads (Google Feb 08)

7,500,000 Registered Java Developers (JavaOne 2007) iTunes store will be distribution channel (but presumably will open up in due course or be hacked) Handango etc. charge similar 30% (Sun originally assumed operators would be channels)

Predictions