Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010

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Presentation by Ray Anderson, CEO of Bango, for the IAB Engage Mobile Conference on 16th June 2010. …

Presentation by Ray Anderson, CEO of Bango, for the IAB Engage Mobile Conference on 16th June 2010.

Tips for a successful m-commerce strategy.

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Transcript

  • 1. m-Commerce Top Tips! Ray Anderson © 2010 Bango plc www.bango.com
  • 2. The path to m-Commerce Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 2
  • 3. Analyze and understand… Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 3
  • 4. The “bottleneck” … Click to “pay” OK OK OK m-Commerce 4
  • 5. Buying options … Argos: Reserve now – visit our store Amazon: Pay with your existing account eBay: Pay within a few days 5
  • 6. Alternative m-Commerce … Browse Buy Get Freemium: Browse Use Buy? 6
  • 7. Top 3 tips … • Measure your mobile site, apps and mobile campaigns accurately.. • Target users that can and will pay.. • Experiment … 7
  • 8. More information… Read the Bango white papers available at www.bango.com/wp 8