Your SlideShare is downloading. ×
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010

464

Published on

Presentation by Ray Anderson, CEO of Bango, for the IAB Engage Mobile Conference on 16th June 2010. …

Presentation by Ray Anderson, CEO of Bango, for the IAB Engage Mobile Conference on 16th June 2010.

Tips for a successful m-commerce strategy.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
464
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. m-Commerce Top Tips! Ray Anderson © 2010 Bango plc www.bango.com
  • 2. The path to m-Commerce Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 2
  • 3. Analyze and understand… Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 3
  • 4. The “bottleneck” … Click to “pay” OK OK OK m-Commerce 4
  • 5. Buying options … Argos: Reserve now – visit our store Amazon: Pay with your existing account eBay: Pay within a few days 5
  • 6. Alternative m-Commerce … Browse Buy Get Freemium: Browse Use Buy? 6
  • 7. Top 3 tips … • Measure your mobile site, apps and mobile campaigns accurately.. • Target users that can and will pay.. • Experiment … 7
  • 8. More information… Read the Bango white papers available at www.bango.com/wp 8

×