1. The Detroit Lions:
Increasing Brand Awareness
By: Giavani Cairo

2. Brief History
• Established in 1934
• Owner: William Clay Ford, Sr.
• GM: Martin Mayhew
• Head Coach: Jim Schwartz
• Division: NFC North
• Stadium: Ford Field located in Detroit, MI

3. Agenda
• Our Target
• Key Performance Indicators
• The Big Idea
• Digital Tools
• Budgeting
• Summary

4. Our Target
Males
18-35

5. Key Performance Indicators

6. The Big Idea
Creating positivity
Enhancing brand
Proud to be associated with

7. Digital Tools
Social Media

8. Digital Tools
• Promote brand awareness
• Increase ticket/merchandising sales
• Advertising (TV, radio, etc.)
• Text messaging/email notifications

9. Budget
50 hrs/week
(10 hr max a week, 5 days a week)
$5 Million Budget
(Approximately)

10. Summary
Tradition
Family
Honor
The Detroit Lions