What Does Your Fitness Club Stand For? Part 2

  • 2,539 views
Uploaded on

Ray Algar at the Healthy Business Conference Gothenburg Sweden 2007 …

Ray Algar at the Healthy Business Conference Gothenburg Sweden 2007

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,539
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What does your health/fitness club stand for? The business case for building a unique business Part 2 © Ray Algar – Oxygen Consulting 2007
  • 2. PART 2 Four fitness clubs that members love
  • 3. Do you believe these centres have a powerful purpose?
  • 4. Is the centre’s purpose important?
  • 5. Will the centre leave a strong legacy or history?
  • 6. If these centres closed today, would they be genuinely missed by members?
  • 7. Centres with a cause - Gainesville Health & Fitness Center
  • 8. Meet Joe Cirulli
  • 9. Started 1976 with 3 staff
  • 10. A fitness experience that helps members get the most out of life
  • 11. Key business values
  • 12. ‘ Extraordinary Commitment to helping people - We offer a consistent level of service that far exceeds the ordinary’
  • 13. ‘ We define integrity as always doing the right thing even when no one is looking’
  • 14. To make Gainesville the healthiest community in America
  • 15. ‘ It was a 3 1/2 year project. We accomplished it in 2003’
  • 16. ‘ We then changed our mission to keeping Gainesville the healthiest community in America ‘
  • 17. ‘ To keep Gainesville healthy one business, one person at a time’ Let’s break that down
  • 18. Three words that define your club ‘ Members get results’
  • 19. ‘ The third place in members’ lives’
  • 20. Free eight week cancer recovery programme
  • 21. Free childcare
  • 22. World fitness centre 20001
  • 23. Gold well city award 2003
  • 24. IHRSA industry visionary award
  • 25. Club has engaged 60% of Gaineville’s workers
  • 26. Members stay on average 40 months
  • 27. Families have grown up at Joe’s centre
  • 28. 3 employees have worked with Joe for 31 years
  • 29. 23,000 members
  • 30. Questions?
  • 31. Here’s another club that members love
  • 32. Welcome to Eco Fit Brazil: Is this the most environmentally friendly fitness centre in the world?
  • 33.  
  • 34. Reduce, re-cycle and re-use philosophy
  • 35. Re-claim rainwater, materials from renewable sources
  • 36. Solar power, maximise natural light
  • 37. Reduce use of chemicals Ozone-treated pool
  • 38. Organic supplies staff uniforms, café bar
  • 39. More than a fitness club – an environmental academy
  • 40. 2,000 classes for the whole family each month
  • 41. Works with Greenpeace, Brazilian Institute for the Defence of Nature and other environmental charities
  • 42. Ecokids – environmental awareness courses for children
  • 43. Questions?
  • 44. Here’s another club that members love
  • 45. Aspire - A fitness centre that people will never want to leave
  • 46. Each year, 1,200 young people in the UK will become spinally injured
  • 47. Welcome to Aspire: Is this the most loved fitness centre in the world?
  • 48. A fitness club that people will never leave “ We are here to transform lives” Brian Carlin, Chief Executive
  • 49. A fitness centre that people will never want to leave
  • 50. Physical link to the hospital
  • 51. 33% of Aspire’s members have a disability
  • 52. Wheelchair access to pool
  • 53. Re-building lives, one day at a time
  • 54. Welcome to Aspire: Is this the most loved centre in the world? Meet Lily - Loving ASPIRE at 87
  • 55. “ The staff in the gym are so helpful and wonderful ”
  • 56. “ My haven”
  • 57. A fitness club that people will never leave “ Friendliest centre I’ve ever been to”
  • 58. € 53/496 KR per month 46% discount for disabled members
  • 59. A fitness club that people will never leave “ Aspire seem to have a skill for selecting the right staff”
  • 60. A fitness club that people will never leave “ It’s like coming home”
  • 61. “ I see people progressing. I just love it” (staff member)
  • 62. A fitness club that people will never leave “ The service is exceptional”
  • 63. A fitness club that people will never leave High staff retention – average of 4 years
  • 64. A fitness club that people will never leave Aspire breaks the normal 15 minute club catchment area
  • 65. A great cause attracts finance – 65m Kr/€6.9m for new extension
  • 66. Questions?
  • 67. Here’s another club that members love
  • 68. Gary and Diane Heavin
  • 69. So, what is your club going to stand for?
  • 70.  
  • 71. World’s largest fitness chain
  • 72. 10,000 clubs - end 2007
  • 73. Opening average of 833 clubs each year
  • 74. 4 million members - end 2007
  • 75. Operating in 55 countries
  • 76. Club size from just 93 square metres
  • 77.  
  • 78.  
  • 79. Franchise fees – upfront and monthly
  • 80. € 41/Kr 380 per month
  • 81. Curves advertising
  • 82. Curves advertising
  • 83. Curves joint promotion
  • 84. Joint marketing promotion - Australia
  • 85. Curves magazine. Printed every three months – 1.4 million copies
  • 86. Curves books
  • 87.  
  • 88. Questions?
  • 89. So what will your centre’s cause be?
  • 90. ‘ Stand for something, or fall for anything’ Malcolm X
  • 91. Do not imitate these centres – find your own special cause
  • 92. A strong purpose provides a compass for your fitness club and brand
  • 93. It helps you to become unique
  • 94. It helps to make the competition irrelevant
  • 95. MY club’s purpose is this way
  • 96. Contact me with your questions? [email_address]
  • 97. Thank you Read more in Mastering Health Club Management, www.oxygen-consulting.co.uk