Developing a positioning statement: The friendliest fitness club you will ever join
Some other fitness club positioning statements
This should NOT be a superficial slogan. It guides everything you do
Bringing your market positioning to life What the club will measure Brand Value Market position Physical attributes & systems How staff communicate and act
Bringing your market positioning to life 2. Brand value Caring 3. System Member tracking system 4. Staff Actions Work hard to achieve member objectives 1. Positioning The friendliest club you will ever join 5. What the club will measure Members judge staff engagement
What if my fitness club/brand has no distinctive qualities?
Discover one. Make it the best it can be. Make it impossible for a competitor to copy