How Oxygen Consulting helps
organisations to flourish
Six minute presentation

Why Oxygen Consulting exists

To provide strategic business and
marketing insight to organisations
serving the global health &
fitness industry

My definition of ‘Strategic’:
Intelligently harnessing resources
to achieve a desired future

‘All men can see
these tactics
whereby I conquer,
but what none can
see is the
strategy out of
which victory is
evolved’

What does Oxygen Consulting
stand for?

Creating action-orientated
insight that transforms
a company

Definition: ‘In-sight’
A deep understanding…
illuminating complex situations

We only work with organisations
whose core purpose is to get
people moving

…because people can achieve
amazing things when they are
fit for life

Key words that describe
Oxygen Consulting:
Open, outcome-oriented, rigorous,
inquisitive, entrepreneurial

To explore a
new
opportunity
They need To develop a
fresh new
thinking product/service
Insight to
guide
decision
making
Why companies commission
Oxygen Consulting?

Workshops
Company Rapid
presentations research
Commissioned
studies
How we work with companies

The steps from insight to action

Who founded Oxygen Consulting?

Ray Algar

…Ray has these
MBA (Finance &
Marketing)
Masters degree in
Marketing
Sports Studies
& Psychology degree

…which means an intelligent and
rigorous approach to projects

…and, clients
always get
Ray on a
project, NOT
a junior team
member

Here are some recent projects

Commissioned by the Managing
Director adidas UK to join a new
project team and provide insight
into health/fitness trends

Commissioned by FitLinxx, an
American technology company,
to develop a strategy for its
introduction into British schools

Commissioned by Unilever Ventures
to critique the business plan for
MiLife, a new web-based physical
activity-tracking and lifestyle system

Commissioned by Precor, a global
manufacturer of fitness equipment,
to investigate the European low-
cost health club trend

How I spread insight and ideas

I speak at conferences across
Europe and USA

Guest speaker at the Russian
Health & Fitness
Conference, Moscow

…and Healthy Business Conference
Gothenburg, Sweden

…and IHRSA Conference
San Francisco, USA

…and IHRSA European Conference
Lisbon, Portugal

This international perspective brings
new thinking and opportunities to
the companies I work with

You are now half way through
this presentation

I have also been spreading ideas
via my blog since 2005

and the web-based ‘UK Health
Club Industry Think Tank’ that
connects people

I also communicate insight
through magazines, journals
and books

These are some of the
publications I write for

‘Ray, thank you
for your
wonderful
contribution to
Intelligent Life’
Ingrid Esling
Managing Editor
Intelligent Life

‘Ray is a valued contributor
to Leisure Report. His depth
of knowledge and insight
into the health & fitness
sector is matched by his
ability to consistently think
outside the box, and bring
forward innovative ideas’
Duncan Rowe, Editor
Leisure Report Journal

Download all my articles (no charge)
at: www.oxygen-consulting.co.uk

This is my book for Club Managers
and Owners (free chapter at
www.oxygen-consulting.co.uk)

I use pictures to communicate
complex ideas and make sense
of information

What our clients say

‘Oxygen Consulting played a
significant part in the FIA's evidence
for the Department of Health's
"Choosing Health" consultation. Their
proactive approach, grasp of the task
and expedient delivery helped the FIA
to provide a submission that was a
powerful endorsement of our sector’
Mr Nigel Wallace, Former Chief Executive
Fitness Industry Association

‘Thanks’ so much for the
presentation. The feedback
from the conference was
great and the presentation
was very thought-provoking’
Philippa Lloyd-Harris,
Marketing Director,
Parkwood Leisure

‘Ray has undertaken a series of
complex projects for me over a
period of ten years and we will
continue to use his services.
His work is always thorough,
insightful and just what we are
looking for’
Mr Jan Spaticchia, Chief Executive
énergie fitness clubs

‘Ray’s work was extremely
thorough and professional
throughout the assignment.
Ray and his associates fully
met the aims of the
engagement and always kept
in mind the sensitivities of a
Charity embarking on its first
large scale project’
Professor John Williams
Chairman, Treat Trust

‘All the delegates I was
talking to thought that you
were among the top
speakers. You really caught
their interest and opened
their eyes with your
presentations. That was
further confirmed in the big
interest in your book’
Stefan Tingwell, organiser of
Healthy Business Conference,
Gothenburg, Sweden

What the industry says

‘Ray is one of the best
researchers that I know. His
insight into new trends is
invaluable and ensures that
he is at the forefront of new
developments.
Ray’s knowledge of the web
is definitely one of
his strengths’
Rob Gregory, Global Member
Experiences Director
Fitness First Health Clubs

‘Ray’s two presentations at the
IHRSA Convention in San
Francisco were well-received. His
message was clear, topical and
future-oriented. Attendees posed
many thoughtful questions. I
recommend Ray without reserve
as a dedicated professional.’
Hans Muench, Director of Europe,
International Health Racquet and
Sportsclub Association

Strategic alliances

I am an Associate Consultant at
the National Social Marketing
Centre in London

…and Vice Chairman of Wave Leisure
Trust which operates six centres in
Southern England

‘Wave operates six leisure centres
and has income of £4 million. Ray’s
extensive knowledge of the leisure
industry, from an operational and
consultancy perspective, has added
real value to Wave’s performance
and strategic direction.
His ability to access the most
complex issues and offer options
for a resolution has been so
important to us.’
Peter Crowley, Chief Executive
Wave Leisure Trust

So, can I provide valuable new
insight to your next project?

You can email me at:
ray@oxygen-consulting.co.uk

‘Google me’

‘Tweet me’at:
http://twitter.com/RayAlgar

…or just call me on
+44 (0) 7747 69 88 55 to have an
exploratory discussion

…and finally, don’t forget, you can
see my conference presentations
and download articles for free at:
www.oxygen-consulting.co.uk

Music by Israel
Kamakawiwo'ole
who died of a
weight–related
condition
aged 38