Welcome To Oxygen Consulting  (May 2009)
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Welcome To Oxygen Consulting (May 2009)

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This is a 6-minute introduction to the marketing services provided by Ray Algar, a UK-based strategic marketer. ...

This is a 6-minute introduction to the marketing services provided by Ray Algar, a UK-based strategic marketer.

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  • 1. How Oxygen Consulting helps organisations to flourish Six minute presentation
  • 2. Why Oxygen Consulting exists
  • 3. To provide strategic business and marketing insight to organisations serving the global health & fitness industry
  • 4. My definition of ‘Strategic’: Intelligently harnessing resources to achieve a desired future
  • 5. ‘All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved’
  • 6. What does Oxygen Consulting stand for?
  • 7. Creating action-orientated insight that transforms a company
  • 8. Definition: ‘In-sight’ A deep understanding… illuminating complex situations
  • 9. We only work with organisations whose core purpose is to get people moving
  • 10. …because people can achieve amazing things when they are fit for life
  • 11. Key words that describe Oxygen Consulting: Open, outcome-oriented, rigorous, inquisitive, entrepreneurial
  • 12. To explore a new opportunity They need To develop a fresh new thinking product/service Insight to guide decision making Why companies commission Oxygen Consulting?
  • 13. Workshops Company Rapid presentations research Commissioned studies How we work with companies
  • 14. The steps from insight to action
  • 15. Who founded Oxygen Consulting?
  • 16. Ray Algar
  • 17. …Ray has these MBA (Finance & Marketing) Masters degree in Marketing Sports Studies & Psychology degree
  • 18. …which means an intelligent and rigorous approach to projects
  • 19. …and, clients always get Ray on a project, NOT a junior team member
  • 20. Here are some recent projects
  • 21. Commissioned by the Managing Director adidas UK to join a new project team and provide insight into health/fitness trends
  • 22. Commissioned by FitLinxx, an American technology company, to develop a strategy for its introduction into British schools
  • 23. Commissioned by Unilever Ventures to critique the business plan for MiLife, a new web-based physical activity-tracking and lifestyle system
  • 24. Commissioned by Precor, a global manufacturer of fitness equipment, to investigate the European low- cost health club trend
  • 25. How I spread insight and ideas
  • 26. I speak at conferences across Europe and USA
  • 27. Guest speaker at the Russian Health & Fitness Conference, Moscow
  • 28. …and Healthy Business Conference Gothenburg, Sweden
  • 29. …and IHRSA Conference San Francisco, USA
  • 30. …and IHRSA European Conference Lisbon, Portugal
  • 31. This international perspective brings new thinking and opportunities to the companies I work with
  • 32. You are now half way through this presentation
  • 33. I have also been spreading ideas via my blog since 2005
  • 34. and the web-based ‘UK Health Club Industry Think Tank’ that connects people
  • 35. I also communicate insight through magazines, journals and books
  • 36. These are some of the publications I write for
  • 37. ‘Ray, thank you for your wonderful contribution to Intelligent Life’ Ingrid Esling Managing Editor Intelligent Life
  • 38. ‘Ray is a valued contributor to Leisure Report. His depth of knowledge and insight into the health & fitness sector is matched by his ability to consistently think outside the box, and bring forward innovative ideas’ Duncan Rowe, Editor Leisure Report Journal
  • 39. Download all my articles (no charge) at: www.oxygen-consulting.co.uk
  • 40. This is my book for Club Managers and Owners (free chapter at www.oxygen-consulting.co.uk)
  • 41. I use pictures to communicate complex ideas and make sense of information
  • 42. What our clients say
  • 43. ‘Oxygen Consulting played a significant part in the FIA's evidence for the Department of Health's "Choosing Health" consultation. Their proactive approach, grasp of the task and expedient delivery helped the FIA to provide a submission that was a powerful endorsement of our sector’ Mr Nigel Wallace, Former Chief Executive Fitness Industry Association
  • 44. ‘Thanks’ so much for the presentation. The feedback from the conference was great and the presentation was very thought-provoking’ Philippa Lloyd-Harris, Marketing Director, Parkwood Leisure
  • 45. ‘Ray has undertaken a series of complex projects for me over a period of ten years and we will continue to use his services. His work is always thorough, insightful and just what we are looking for’ Mr Jan Spaticchia, Chief Executive énergie fitness clubs
  • 46. ‘Ray’s work was extremely thorough and professional throughout the assignment. Ray and his associates fully met the aims of the engagement and always kept in mind the sensitivities of a Charity embarking on its first large scale project’ Professor John Williams Chairman, Treat Trust
  • 47. ‘All the delegates I was talking to thought that you were among the top speakers. You really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book’ Stefan Tingwell, organiser of Healthy Business Conference, Gothenburg, Sweden
  • 48. What the industry says
  • 49. ‘Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray’s knowledge of the web is definitely one of his strengths’ Rob Gregory, Global Member Experiences Director Fitness First Health Clubs
  • 50. ‘Ray’s two presentations at the IHRSA Convention in San Francisco were well-received. His message was clear, topical and future-oriented. Attendees posed many thoughtful questions. I recommend Ray without reserve as a dedicated professional.’ Hans Muench, Director of Europe, International Health Racquet and Sportsclub Association
  • 51. Strategic alliances
  • 52. I am an Associate Consultant at the National Social Marketing Centre in London
  • 53. …and Vice Chairman of Wave Leisure Trust which operates six centres in Southern England
  • 54. ‘Wave operates six leisure centres and has income of £4 million. Ray’s extensive knowledge of the leisure industry, from an operational and consultancy perspective, has added real value to Wave’s performance and strategic direction. His ability to access the most complex issues and offer options for a resolution has been so important to us.’ Peter Crowley, Chief Executive Wave Leisure Trust
  • 55. So, can I provide valuable new insight to your next project?
  • 56. You can email me at: ray@oxygen-consulting.co.uk
  • 57. ‘Google me’
  • 58. ‘Tweet me’at: http://twitter.com/RayAlgar
  • 59. …or just call me on +44 (0) 7747 69 88 55 to have an exploratory discussion
  • 60. …and finally, don’t forget, you can see my conference presentations and download articles for free at: www.oxygen-consulting.co.uk
  • 61. Music by Israel Kamakawiwo'ole who died of a weight–related condition aged 38