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How Oxygen Consulting helps
organisations to flourish




Six minute presentation
Why Oxygen Consulting exists
To provide strategic business and
marketing insight to organisations
serving the global health &
fitness industry
My definition of ‘Strategic’:
Intelligently harnessing resources
to achieve a desired future
‘All men can see
these tactics
whereby I conquer,
but what none can
see is the
strategy out of
which victory is
evolved’
What does Oxygen Consulting
stand for?
Creating action-orientated
insight that transforms
a company
Definition: ‘In-sight’
 A deep understanding…
illuminating complex situations
We only work with organisations
whose core purpose is to get
people moving
…because people can achieve
amazing things when they are
fit for life
Key words that describe
Oxygen Consulting:
Open, outcome-oriented, rigorous,
inquisitive, entrepreneurial
To explore a
                  new
              opportunity



  They need                   To develop a
     fresh     ...
Workshops




    Company                        Rapid
  presentations                  research




                  Com...
The steps from insight to action
Who founded Oxygen Consulting?
Ray Algar
…Ray has these

MBA (Finance &
Marketing)

Masters degree in
Marketing

Sports Studies
& Psychology degree
…which means an intelligent and
rigorous approach to projects
…and, clients
always get
Ray on a
project, NOT
a junior team
member
Here are some recent projects
Commissioned by the Managing
Director adidas UK to join a new
project team and provide insight
into health/fitness trends
Commissioned by FitLinxx, an
American technology company,
to develop a strategy for its
introduction into British schools
Commissioned by Unilever Ventures
to critique the business plan for
MiLife, a new web-based physical
activity-tracking and...
Commissioned by Precor, a global
manufacturer of fitness equipment,
to investigate the European low-
cost health club trend
How I spread insight and ideas
I speak at conferences across
Europe and USA
Guest speaker at the Russian
Health & Fitness
Conference, Moscow
…and Healthy Business Conference
Gothenburg, Sweden
…and IHRSA Conference
San Francisco, USA
…and IHRSA European Conference
Lisbon, Portugal
This international perspective brings
new thinking and opportunities to
the companies I work with
You are now half way through
this presentation
I have also been spreading ideas
via my blog since 2005
and the web-based ‘UK Health
Club Industry Think Tank’ that
connects people
I also communicate insight
through magazines, journals
and books
These are some of the
publications I write for
‘Ray, thank you
for your
wonderful
contribution to
Intelligent Life’

Ingrid Esling
Managing Editor
 Intelligent Life
‘Ray is a valued contributor
to Leisure Report. His depth
of knowledge and insight
into the health & fitness
sector is mat...
Download all my articles (no charge)
at: www.oxygen-consulting.co.uk
This is my book for Club Managers
and Owners (free chapter at
www.oxygen-consulting.co.uk)
I use pictures to communicate
complex ideas and make sense
of information
What our clients say
‘Oxygen Consulting played a
significant part in the FIA's evidence
for the Department of Health's
"Choosing Health" consul...
‘Thanks’ so much for the
presentation. The feedback
from the conference was
great and the presentation
was very thought-pr...
‘Ray has undertaken a series of
complex projects for me over a
period of ten years and we will
continue to use his service...
‘Ray’s work was extremely
thorough and professional
throughout the assignment.
Ray and his associates fully
met the aims o...
‘All the delegates I was
talking to thought that you
were among the top
speakers. You really caught
their interest and ope...
What the industry says
‘Ray is one of the best
researchers that I know. His
insight into new trends is
invaluable and ensures that
he is at the f...
‘Ray’s two presentations at the
IHRSA Convention in San
Francisco were well-received. His
message was clear, topical and
f...
Strategic alliances
I am an Associate Consultant at
the National Social Marketing
Centre in London
…and Vice Chairman of Wave Leisure
Trust which operates six centres in
Southern England
‘Wave operates six leisure centres
and has income of £4 million. Ray’s
extensive knowledge of the leisure
industry, from a...
So, can I provide valuable new
insight to your next project?
You can email me at:
ray@oxygen-consulting.co.uk
‘Google me’
‘Tweet me’at:
http://twitter.com/RayAlgar
…or just call me on
+44 (0) 7747 69 88 55 to have an
exploratory discussion
…and finally, don’t forget, you can
see my conference presentations
and download articles for free at:
www.oxygen-consulti...
Music by Israel
Kamakawiwo'ole
who died of a
weight–related
condition
aged 38
Welcome To Oxygen Consulting  (May 2009)
Welcome To Oxygen Consulting  (May 2009)
Welcome To Oxygen Consulting  (May 2009)
Welcome To Oxygen Consulting  (May 2009)
Welcome To Oxygen Consulting  (May 2009)
Welcome To Oxygen Consulting  (May 2009)
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Welcome To Oxygen Consulting (May 2009)

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This is a 6-minute introduction to the marketing services provided by Ray Algar, a UK-based strategic marketer.

I would appreciate comments.

Regard

Ray

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Transcript of "Welcome To Oxygen Consulting (May 2009)"

  1. 1. How Oxygen Consulting helps organisations to flourish Six minute presentation
  2. 2. Why Oxygen Consulting exists
  3. 3. To provide strategic business and marketing insight to organisations serving the global health & fitness industry
  4. 4. My definition of ‘Strategic’: Intelligently harnessing resources to achieve a desired future
  5. 5. ‘All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved’
  6. 6. What does Oxygen Consulting stand for?
  7. 7. Creating action-orientated insight that transforms a company
  8. 8. Definition: ‘In-sight’ A deep understanding… illuminating complex situations
  9. 9. We only work with organisations whose core purpose is to get people moving
  10. 10. …because people can achieve amazing things when they are fit for life
  11. 11. Key words that describe Oxygen Consulting: Open, outcome-oriented, rigorous, inquisitive, entrepreneurial
  12. 12. To explore a new opportunity They need To develop a fresh new thinking product/service Insight to guide decision making Why companies commission Oxygen Consulting?
  13. 13. Workshops Company Rapid presentations research Commissioned studies How we work with companies
  14. 14. The steps from insight to action
  15. 15. Who founded Oxygen Consulting?
  16. 16. Ray Algar
  17. 17. …Ray has these MBA (Finance & Marketing) Masters degree in Marketing Sports Studies & Psychology degree
  18. 18. …which means an intelligent and rigorous approach to projects
  19. 19. …and, clients always get Ray on a project, NOT a junior team member
  20. 20. Here are some recent projects
  21. 21. Commissioned by the Managing Director adidas UK to join a new project team and provide insight into health/fitness trends
  22. 22. Commissioned by FitLinxx, an American technology company, to develop a strategy for its introduction into British schools
  23. 23. Commissioned by Unilever Ventures to critique the business plan for MiLife, a new web-based physical activity-tracking and lifestyle system
  24. 24. Commissioned by Precor, a global manufacturer of fitness equipment, to investigate the European low- cost health club trend
  25. 25. How I spread insight and ideas
  26. 26. I speak at conferences across Europe and USA
  27. 27. Guest speaker at the Russian Health & Fitness Conference, Moscow
  28. 28. …and Healthy Business Conference Gothenburg, Sweden
  29. 29. …and IHRSA Conference San Francisco, USA
  30. 30. …and IHRSA European Conference Lisbon, Portugal
  31. 31. This international perspective brings new thinking and opportunities to the companies I work with
  32. 32. You are now half way through this presentation
  33. 33. I have also been spreading ideas via my blog since 2005
  34. 34. and the web-based ‘UK Health Club Industry Think Tank’ that connects people
  35. 35. I also communicate insight through magazines, journals and books
  36. 36. These are some of the publications I write for
  37. 37. ‘Ray, thank you for your wonderful contribution to Intelligent Life’ Ingrid Esling Managing Editor Intelligent Life
  38. 38. ‘Ray is a valued contributor to Leisure Report. His depth of knowledge and insight into the health & fitness sector is matched by his ability to consistently think outside the box, and bring forward innovative ideas’ Duncan Rowe, Editor Leisure Report Journal
  39. 39. Download all my articles (no charge) at: www.oxygen-consulting.co.uk
  40. 40. This is my book for Club Managers and Owners (free chapter at www.oxygen-consulting.co.uk)
  41. 41. I use pictures to communicate complex ideas and make sense of information
  42. 42. What our clients say
  43. 43. ‘Oxygen Consulting played a significant part in the FIA's evidence for the Department of Health's "Choosing Health" consultation. Their proactive approach, grasp of the task and expedient delivery helped the FIA to provide a submission that was a powerful endorsement of our sector’ Mr Nigel Wallace, Former Chief Executive Fitness Industry Association
  44. 44. ‘Thanks’ so much for the presentation. The feedback from the conference was great and the presentation was very thought-provoking’ Philippa Lloyd-Harris, Marketing Director, Parkwood Leisure
  45. 45. ‘Ray has undertaken a series of complex projects for me over a period of ten years and we will continue to use his services. His work is always thorough, insightful and just what we are looking for’ Mr Jan Spaticchia, Chief Executive énergie fitness clubs
  46. 46. ‘Ray’s work was extremely thorough and professional throughout the assignment. Ray and his associates fully met the aims of the engagement and always kept in mind the sensitivities of a Charity embarking on its first large scale project’ Professor John Williams Chairman, Treat Trust
  47. 47. ‘All the delegates I was talking to thought that you were among the top speakers. You really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book’ Stefan Tingwell, organiser of Healthy Business Conference, Gothenburg, Sweden
  48. 48. What the industry says
  49. 49. ‘Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray’s knowledge of the web is definitely one of his strengths’ Rob Gregory, Global Member Experiences Director Fitness First Health Clubs
  50. 50. ‘Ray’s two presentations at the IHRSA Convention in San Francisco were well-received. His message was clear, topical and future-oriented. Attendees posed many thoughtful questions. I recommend Ray without reserve as a dedicated professional.’ Hans Muench, Director of Europe, International Health Racquet and Sportsclub Association
  51. 51. Strategic alliances
  52. 52. I am an Associate Consultant at the National Social Marketing Centre in London
  53. 53. …and Vice Chairman of Wave Leisure Trust which operates six centres in Southern England
  54. 54. ‘Wave operates six leisure centres and has income of £4 million. Ray’s extensive knowledge of the leisure industry, from an operational and consultancy perspective, has added real value to Wave’s performance and strategic direction. His ability to access the most complex issues and offer options for a resolution has been so important to us.’ Peter Crowley, Chief Executive Wave Leisure Trust
  55. 55. So, can I provide valuable new insight to your next project?
  56. 56. You can email me at: ray@oxygen-consulting.co.uk
  57. 57. ‘Google me’
  58. 58. ‘Tweet me’at: http://twitter.com/RayAlgar
  59. 59. …or just call me on +44 (0) 7747 69 88 55 to have an exploratory discussion
  60. 60. …and finally, don’t forget, you can see my conference presentations and download articles for free at: www.oxygen-consulting.co.uk
  61. 61. Music by Israel Kamakawiwo'ole who died of a weight–related condition aged 38
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