Using the web to
connect with
members
Ray Algar MBA
Managing Director
Oxygen Consulting
United Kingdom
March 2009 1

Before the web 2

Companies controlled the
communications channel 3

Companies used to just
shout and interrupt
consumers
News flowed
one way 4

Consumers found it
difficult to be heard 5

The web changed
the rules 6

Printing press
for everyone 7

8

Business is now open 9

Consumers now
sharing wisdom 10

What is social media? 11

Tools that allow us
to be publishers 12

Many of you already
use social media 13

14

Social media matters
15

Consumers listen and
trust what people
say online 16

Create a new way
to communicate
with members 17

www.ning.com
18

A web-based
communication
tool 19

Use Ning to…
20

Promote your
club’s cause
21

Take your brand
international 22

Start a conversation
with members 23

Stay in touch with
past members 24

Spread a
great reputation
25

Connect members who
love group exercise
26

Help staff
to communicate 27

Get your city ‘moving’ 28

Support members on
a journey 29

Support them
while they
recover from
injury 30

Ning takes 30 minutes
to set up 31

32

33

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35

36

37

38

39

Golden rules
40

Define what the club
is seeking to achieve?
41

Ensure it is a
two-way conversation
42

Adopt an informal
and friendly tone 43

Treat as a marathon,
not a sprint 44

Do not use as a
sales channel 45

Do not censor
critical comments
46

Ning is FREE 47

Questions
48

Further information:
Ray Algar, Oxygen Consulting
Tel: +44 1273 885 998
E mail: ray@oxygen-consulting.co.uk
Web: oxygen-consulting.co.uk
Blog: oxygen-blog.blogspot.com
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