Using the web to
connect with
members
Ray Algar    MBA

Managing Director

Oxygen Consulting

United Kingdom

March 2009  ...
Before the web   2
Companies controlled the
communications channel     3
Companies used to just
shout and interrupt
consumers




              News flowed
              one way       4
Consumers found it
difficult to be heard   5
The web changed
the rules         6
Printing press
for everyone     7
8
Business is now open   9
Consumers now
sharing wisdom   10
What is social media?   11
Tools that allow us
to be publishers  12
Many of you already
use social media  13
14
Social media matters
                   15
Consumers listen and
trust what people
say online         16
Create a new way
to communicate
with members       17
www.ning.com
               18
A web-based
communication
tool        19
Use Ning to…
               20
Promote your
club’s cause
           21
Take your brand
international 22
Start a conversation
with members       23
Stay in touch with
past members     24
Spread a
great reputation
               25
Connect members who
love group exercise
                  26
Help staff
to communicate   27
Get your city ‘moving’   28
Support members on
a journey            29
Support them
while they
recover from
injury         30
Ning takes 30 minutes
to set up           31
32
33
34
35
36
37
38
39
Golden rules
           40
Define what the club
is seeking to achieve?
                     41
Ensure it is a
two-way conversation
                   42
Adopt an informal
and friendly tone   43
Treat as a marathon,
not a sprint       44
Do not use as a
sales channel     45
Do not censor
critical comments
                46
Ning is FREE   47
Questions
        48
Further information:
Ray Algar, Oxygen Consulting
Tel: +44 1273 885 998
E mail: ray@oxygen-consulting.co.uk
Web: oxygen-co...
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Social Media To Connect With Members

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Presentation by Ray Algar, Strategic Marketer at Oxygen Consulting, UK.

The presentation discusses the use of web-based social media that enables health and fitness clubs to better connect with members.

This presentation uses Ning as a case study

Published in: Technology, Education
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    Hello, hope everything is oky by the grace of GOD im fine.its attractive yr profile ,i wanna talk to u,have a little time for me.my yahoo id is:
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Social Media To Connect With Members

  1. 1. Using the web to connect with members Ray Algar MBA Managing Director Oxygen Consulting United Kingdom March 2009 1
  2. 2. Before the web 2
  3. 3. Companies controlled the communications channel 3
  4. 4. Companies used to just shout and interrupt consumers News flowed one way 4
  5. 5. Consumers found it difficult to be heard 5
  6. 6. The web changed the rules 6
  7. 7. Printing press for everyone 7
  8. 8. 8
  9. 9. Business is now open 9
  10. 10. Consumers now sharing wisdom 10
  11. 11. What is social media? 11
  12. 12. Tools that allow us to be publishers 12
  13. 13. Many of you already use social media 13
  14. 14. 14
  15. 15. Social media matters 15
  16. 16. Consumers listen and trust what people say online 16
  17. 17. Create a new way to communicate with members 17
  18. 18. www.ning.com 18
  19. 19. A web-based communication tool 19
  20. 20. Use Ning to… 20
  21. 21. Promote your club’s cause 21
  22. 22. Take your brand international 22
  23. 23. Start a conversation with members 23
  24. 24. Stay in touch with past members 24
  25. 25. Spread a great reputation 25
  26. 26. Connect members who love group exercise 26
  27. 27. Help staff to communicate 27
  28. 28. Get your city ‘moving’ 28
  29. 29. Support members on a journey 29
  30. 30. Support them while they recover from injury 30
  31. 31. Ning takes 30 minutes to set up 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. Golden rules 40
  41. 41. Define what the club is seeking to achieve? 41
  42. 42. Ensure it is a two-way conversation 42
  43. 43. Adopt an informal and friendly tone 43
  44. 44. Treat as a marathon, not a sprint 44
  45. 45. Do not use as a sales channel 45
  46. 46. Do not censor critical comments 46
  47. 47. Ning is FREE 47
  48. 48. Questions 48
  49. 49. Further information: Ray Algar, Oxygen Consulting Tel: +44 1273 885 998 E mail: ray@oxygen-consulting.co.uk Web: oxygen-consulting.co.uk Blog: oxygen-blog.blogspot.com 49
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