Social Media To Connect With Members

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Presentation by Ray Algar, Strategic Marketer at Oxygen Consulting, UK.

The presentation discusses the use of web-based social media that enables health and fitness clubs to better connect with members.

This presentation uses Ning as a case study

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Social Media To Connect With Members

  1. 1. Using the web to connect with members Ray Algar MBA Managing Director Oxygen Consulting United Kingdom March 2009 1
  2. 2. Before the web 2
  3. 3. Companies controlled the communications channel 3
  4. 4. Companies used to just shout and interrupt consumers News flowed one way 4
  5. 5. Consumers found it difficult to be heard 5
  6. 6. The web changed the rules 6
  7. 7. Printing press for everyone 7
  8. 8. 8
  9. 9. Business is now open 9
  10. 10. Consumers now sharing wisdom 10
  11. 11. What is social media? 11
  12. 12. Tools that allow us to be publishers 12
  13. 13. Many of you already use social media 13
  14. 14. 14
  15. 15. Social media matters 15
  16. 16. Consumers listen and trust what people say online 16
  17. 17. Create a new way to communicate with members 17
  18. 18. www.ning.com 18
  19. 19. A web-based communication tool 19
  20. 20. Use Ning to… 20
  21. 21. Promote your club’s cause 21
  22. 22. Take your brand international 22
  23. 23. Start a conversation with members 23
  24. 24. Stay in touch with past members 24
  25. 25. Spread a great reputation 25
  26. 26. Connect members who love group exercise 26
  27. 27. Help staff to communicate 27
  28. 28. Get your city ‘moving’ 28
  29. 29. Support members on a journey 29
  30. 30. Support them while they recover from injury 30
  31. 31. Ning takes 30 minutes to set up 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. Golden rules 40
  41. 41. Define what the club is seeking to achieve? 41
  42. 42. Ensure it is a two-way conversation 42
  43. 43. Adopt an informal and friendly tone 43
  44. 44. Treat as a marathon, not a sprint 44
  45. 45. Do not use as a sales channel 45
  46. 46. Do not censor critical comments 46
  47. 47. Ning is FREE 47
  48. 48. Questions 48
  49. 49. Further information: Ray Algar, Oxygen Consulting Tel: +44 1273 885 998 E mail: ray@oxygen-consulting.co.uk Web: oxygen-consulting.co.uk Blog: oxygen-blog.blogspot.com 49

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