Is your brand ready for the social web
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Is your brand ready for the social web

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    Is your brand ready for the social web Is your brand ready for the social web Presentation Transcript

    • (picture source: Flickr: dullhunkIs your brand ready for thesocial web? Ray Algar Nov 2010
    • Who hereis using…
    • How often do you update your networks?
    • Our storybegins here…
    • Before the web
    • Interruptionmarketing
    • Buy some adsMake some profit Interrupt a few people(hopefully) Make some sales
    • 13
    • Early web harnessedby business
    • 2003 – The webbecomes social
    • Shift fromconsuming to producing
    • The web becomes ‘social’and conversational
    • Collaborative web
    • It connects consumers in unprecedented ways
    • Network effect www.oreilly.de
    • 24
    • 25
    • 26
    • How many people have watched this video?
    • 37
    • How many people have watched this video?
    • How manycomments?
    • 31,458
    • Building“Google juice”
    • Where does thesocial web fit into our long-term strategy?
    • Identify and nurture relevantonline communities
    • Enable stakeholdersto collaborate
    • Be authentic
    • Be proactive
    • Think distributed
    • Do what we do best andlink to the rest!
    • Be relevant, interesting andvaluable to your audience
    • Thank youinsight@oxygen-consulting.co.uktwitter.com/RayAlgaruk.linkedin.com/in/rayalgarwww.oxygen-blog.blogspot.com