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How the low-cost gym sector will transform the UK health and fitness industry
 

How the low-cost gym sector will transform the UK health and fitness industry

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Presentation given to sporta CEO's at the Leisure Industry Week Conference, Birmingham, UK, September 2010

Presentation given to sporta CEO's at the Leisure Industry Week Conference, Birmingham, UK, September 2010

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    How the low-cost gym sector will transform the UK health and fitness industry How the low-cost gym sector will transform the UK health and fitness industry Presentation Transcript

    • How the low-cost gym sector will transform the UK health & fitness industry Presentation to sporta LIW 2010, Ray Algar
    • www.oxygen-blog.blogspot.com
    • MINIMUM OF 50% LOWER THAN INDUSTRY PRICE SCOPE TO HEAVY OPERATE 24 TECHNOLOGY HOURS AND WEB USE MY DEFINITION OF A LOW- COST GYM ABILITY TO OPERATE CLUB GYM-ONLY WITH A SINGLE PROPOSITION PERSON
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • I Care
    • Consumers now have considerable experience of low-cost services
    • “Fly for the price of a pair of jeans” 11
    • Spend a little, live a lot 12
    • 13
    • Look good, pay less 14
    • Think of a sector…you will find low-cost
    • 300 million units annually by 2013
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • “I can join online – no pushy sales staff to deal with!”
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • 36
    • Word of mouth on steroids
    • SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
    • “Why am I paying for a club I occasionally use ?”
    • “Why am I paying £50 just to use a treadmill?”
    • What do low-cost gym consumers say?
    • “It is almost free”
    • “I have never been to a gym that is £15 before. I thought I would walk in and find a lot of broken equipment”
    • 49
    • 50
    • 51
    • 52
    • 53
    • McFit Financials 2007 Euros % turnover (millions) Turnover 86 Staff costs 3.4 3% EBITDA 28 32% Interest charge 0.1 - Net assets 34 Clubs 88 56
    • budgetgymresearch.ning.com oxygen-blog.blogspot.com Google: “Ray Algar”