The Left and Right Brain of Social Business

#1 - Maturity in Operations For details, please see our whitepaper: http://bit.ly/blue-iqSource: IBM BlueIQ Team, 2010, Nurturing BlueIQ: Enterprise 2.0 Adoption in IBM whitepaper, http://bit.ly/blue-iq Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

#2 - Maturity in Adoption s ileees rofile s f 5. sh F roploy zed p 2M a ile do 255 ri r P m li se% of e rson a w K ng U 00 pe nl fil oa es 1 5K ds 35 Instant Messaging Individual, Group Blogs 12M messages a day 18K blogs 68K users a red C Sh arksks 3 o 33 3.5 m 0K K c m kmokma tags r co om un 350K activity members 171K activity spaces Activities o Bo.1M bo 3M m m i m un ti 1 un it e i ty y s s m pa em ce be s rsSource: IBM CIO Transform team, Lotus Connections on w3, Jan 2011 Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Transparent Engagedcompany culture, role, leadership, connected, information-sharing, trust, networks,measure, boundaries community, learning Nimble Dynamic, intelligent, predictive analytics, signaling, responsive, emergent Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

rm sfo an Tr l i ca Value a lyt ht An nsig Creation I n atio y bor ver Actions & lla isco Co D Qualities & e tur red Conversations ap ctu C ru & Content t taUns Da Adoption Program Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

rm sfo an Tr l i ca Value a lyt ht An nsig Creation I n atio y bor ver Actions & lla isco Co D Qualities & e tur red Conversations ap ctu C ru & Content t taUns Da Our popular view of Adoption “Natural Emergence” of Social Business Program Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Social Business has launched a thousand Conversations across the organization Develop new Capitalize on Retain best businesses innovative customers approaches Engage Acquire new Shorten time Improve customers to market in the employee community climate Improve Improve sales Strengthen culture brand effectiveness awareness Leverage Recruit loyalist Reduce labor stellar customers time on employees processesDevelop Increase Improve Enableemployee Enhance return on product employees tocompetencies employee / company differentiation represent the assets leader company interactions Eliminate Drive waste across Find unmet Generate effectiveness the customer Improve income on of supply enterprise needs employee chain Improve performance intellectual Share best customer capital practices service Deal with reputational Provide risks employees with better information Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

More and more, Lines of Business inopen, cross-silo ≠ organizations will conversations go away Legal and Financial Infrastructure Human Resources Management Information Technology Procurement ≠ Customer Service Supply Chain Production & Inventory & Distribution Operations Marketing Logistics Inbound Sales Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Production & Workforce Customer Care Empowerment InnovationVP Product Development, CMO, VP Sales, VP HR, COO, Chief Design Officer, VP Customer Service CIO, GM, CFO, VP Research Chief Counsel Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Environment Actions Social Networking for Business Places (Pearson / Wharton School Press, 2010) Diagram copyright: 2010-12 Rawn Shah Content Actions Domain Interpersonal Social Experience ActionsCulture Purpose People Community Relationships Leadership Management & Roles Social Tasks Trust & Reputation Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Business Goals & Priorities E.g., new E.g., Facilitator- product ideas,led communities, businss models, PartnerExpertise maps, Planned conversations, Influencer activity Customeradoption plans conversations, Program Conversations & Content Demographics, Engagement psychographics, behavior and engagement activity per Emergent quality per demographics,topics & program activity areas & topics of activities interest Adoption Adoption Actions & Qualities Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

PlannedBusiness SerendipityGoals &Priorities Planned activity Program Conversations & Content Emergent activity Adoption Actions & Qualities Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

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The Left and Right Brain of Social Business

by Rawn Shah

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