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The Left & Right Brain of Social BusinessCreating Value Through Social Business Maturity and ExcellenceRawn Shah          ...
Where You Can Find Me10075                                                                                                ...
Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
!Webcom Montreal 2012 -- http://slideshare.net/rawnshah       © 2012 Rawn Shah
Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Left & Right Brain of Social Business            Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
#1 - Maturity in Operations      For details, please see         our whitepaper:       http://bit.ly/blue-iqSource: IBM Bl...
#2 - Maturity in Adoption                                                                                                 ...
#3 - Maturity in Conversations                                                       IBM                                  ...
Connect                           LearnOrganize                                            Respond      Decide            ...
Transparent                                                                               Engagedcompany culture, role,   ...
Connect                           LearnOrganize                                            Respond      Decide            ...
The Social Business BrainProgram    Adoption                      Conversations & Content               Actions & Qualitie...
n                                                               io                                                        ...
n                                Value                                                               io                   ...
rm                                                                             sfo                                        ...
rm                                                                             sfo                                        ...
Natural EmergenceWebcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
n                                                          io                                                      eat    ...
?                                                                n                                                        ...
Don’t build a Social                   Environment just for                    the sake of having                         ...
Social Business has launched a thousand                Conversations across the organization                              ...
×Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
×Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
More and more,                             Lines of Business inopen, cross-silo        ≠                    organizations ...
More and more,                             Lines of Business inopen, cross-silo        ≠                    organizations ...
Production &                                                                     Workforce                            Cust...
Production &                                                             Workforce                 Customer Care          ...
×Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Roles & Audiences    Impacted                                                                  ×                  Social U...
Environment                                     Actions                                                                   ...
×Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Business Goals &                               Priorities                                                                 ...
PlannedBusiness                                                                  SerendipityGoals &Priorities             ...
Pilots NaturalEmergence            Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Webcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
@rawnWebcom Montreal 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
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The Left and Right Brain of Social Business

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At Webcom Montreal 2012 - the approach to creating business value from enterprise social business.

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  1. 1. The Left & Right Brain of Social BusinessCreating Value Through Social Business Maturity and ExcellenceRawn Shah Webcom MontrealSocial Business Strategist May 16th, 2012 © 2012 Rawn Shah
  2. 2. Where You Can Find Me10075 @rawn50250 Twitter Forbes Blog LinkedIn Google+ Book Social Business General Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  3. 3. Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  4. 4. Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  5. 5. !Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  6. 6. Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  7. 7. Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  8. 8. Left & Right Brain of Social Business Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  9. 9. #1 - Maturity in Operations For details, please see our whitepaper: http://bit.ly/blue-iqSource: IBM BlueIQ Team, 2010, Nurturing BlueIQ: Enterprise 2.0 Adoption in IBM whitepaper, http://bit.ly/blue-iq Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  10. 10. #2 - Maturity in Adoption s ileees rofile s f 5. sh F roploy zed p 2M a ile do 255 ri r P m li se% of e rson a w K ng U 00 pe nl fil oa es 1 5K ds 35 Instant Messaging Individual, Group Blogs 12M messages a day 18K blogs 68K users a red C Sh arksks 3 o 33 3.5 m 0K K c m kmokma tags r co om un 350K activity members 171K activity spaces Activities o Bo.1M bo 3M m m i m un ti 1 un it e i ty y s s m pa em ce be s rsSource: IBM CIO Transform team, Lotus Connections on w3, Jan 2011 Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  11. 11. #3 - Maturity in Conversations IBM Social Business Jam, Feb 2011 Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn ShahSource: IBM Jam Program Office, Social Business Jam 2011
  12. 12. Connect LearnOrganize Respond Decide Optimize Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  13. 13. Transparent Engagedcompany culture, role, leadership, connected, information-sharing, trust, networks,measure, boundaries community, learning Nimble  Dynamic, intelligent, predictive analytics, signaling, responsive, emergent Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  14. 14. Connect LearnOrganize Respond Decide Optimize Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  15. 15. The Social Business BrainProgram Adoption Conversations & Content Actions & Qualities Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  16. 16. n io eat e Cr al u sV es in us Actions & ia lB Qualities S oc t ren he In Conversations & Content AdoptionProgram Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  17. 17. n Value io eat e Cr Creation al u sV es in us Actions & ia lB Qualities S oc t ren he In Conversations & Content AdoptionProgram Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  18. 18. rm sfo an Tr l i ca Value a lyt ht An nsig Creation I n atio y bor ver Actions & lla isco Co D Qualities & e tur red Conversations ap ctu C ru & Content t taUns Da Adoption Program Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  19. 19. rm sfo an Tr l i ca Value a lyt ht An nsig Creation I n atio y bor ver Actions & lla isco Co D Qualities & e tur red Conversations ap ctu C ru & Content t taUns Da Our popular view of Adoption “Natural Emergence” of Social Business Program Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  20. 20. Natural EmergenceWebcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  21. 21. n io eat e Cr al u s sV si ne u Actions & ia lB Qualities S oc t ren he Conversations In & Content Adoption Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn ShahProgram
  22. 22. ? n io eat e Cr al u s sV si ne u Actions & ia lB Qualities S oc t ren he Conversations In & Content Adoption Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn ShahProgram
  23. 23. Don’t build a Social Environment just for the sake of having oneBut to what End? Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  24. 24. Social Business has launched a thousand Conversations across the organization Develop new Capitalize on Retain best businesses innovative customers approaches Engage Acquire new Shorten time Improve customers to market in the employee community climate Improve Improve sales Strengthen culture brand effectiveness awareness Leverage Recruit loyalist Reduce labor stellar customers time on employees processesDevelop Increase Improve Enableemployee Enhance return on product employees tocompetencies employee / company differentiation represent the assets leader company interactions Eliminate Drive waste across Find unmet Generate effectiveness the customer Improve income on of supply enterprise needs employee chain Improve performance intellectual Share best customer capital practices service Deal with reputational Provide risks employees with better information Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  25. 25. ×Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  26. 26. ×Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  27. 27. More and more, Lines of Business inopen, cross-silo ≠ organizations will conversations go away Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  28. 28. More and more, Lines of Business inopen, cross-silo ≠ organizations will conversations go away Legal and Financial Infrastructure Human Resources Management Information Technology Procurement ≠ Customer Service Supply Chain Production & Inventory & Distribution Operations Marketing Logistics Inbound Sales Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  29. 29. Production & Workforce Customer Care Empowerment InnovationVP Product Development, CMO, VP Sales, VP HR, COO, Chief Design Officer, VP Customer Service CIO, GM, CFO, VP Research Chief Counsel Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  30. 30. Production & Workforce Customer Care Empowerment Innovation Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  31. 31. ×Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  32. 32. Roles & Audiences Impacted × Social User Targeted ExperiencesSocial Business models Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  33. 33. Environment Actions Social Networking for Business Places (Pearson / Wharton School Press, 2010) Diagram copyright: 2010-12 Rawn Shah Content Actions Domain Interpersonal Social Experience ActionsCulture Purpose People Community Relationships Leadership Management & Roles Social Tasks Trust & Reputation Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  34. 34. ×Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  35. 35. Business Goals & Priorities E.g., new E.g., Facilitator- product ideas,led communities, businss models, PartnerExpertise maps, Planned conversations, Influencer activity Customeradoption plans conversations, Program Conversations & Content Demographics, Engagement psychographics, behavior and engagement activity per Emergent quality per demographics,topics & program activity areas & topics of activities interest Adoption Adoption Actions & Qualities Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  36. 36. PlannedBusiness SerendipityGoals &Priorities Planned activity Program Conversations & Content Emergent activity Adoption Actions & Qualities Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  37. 37. Pilots NaturalEmergence Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  38. 38. Webcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  39. 39. @rawnWebcom Montreal 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
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