When the dotcom bubble burst… Web 2.0 emerged The web transformed from a platform for publishing into a platform for participation “ web content creation is now a shared experience.” “ sites have gone from volumes of pages to navigate to become environments and communities to interact and participate in.” “ the web matured, grew up, and great new ideas were born.” We have embraced this evolution of the web… and created developerWorks spaces leveraging all aspects of the Web 2.0 movement. “ with the birth of mashups and syndication, surfing the web has fundamentally changed…”

developerWorks spaces ibm.com/developerWorks/spaces A space is a platform that allows the owners to bring together people, content, and tools into a dynamic micro-site. It allows the owners to create a collaborative community environment around a technical topic, software project, development activity or user group. * Blogs – Wikis – Podcasts – Lists – RSS Aggregator – Forums – Special offers – Technical briefings - Technical library – dW custom feeds – Spotlight – Feature stories The power in the The owner of the space determines… Who can join this community The content to present The portlets and content types The layout, theme and overall design of the space The visitor of the space can… View the content Participate in particular services Export the content

The power in the

The owner of the space

determines…

Who can join this community

The content to present

The portlets and content types

The layout, theme and overall design of the space

The visitor of the space can…

View the content

Participate in particular services

Export the content

Allow others to be involved in our site Spaces can aggregate content , relate their knowledge, keep others informed, and connect with the broader developerWorks community who shares their interest. Spaces are customizable : owners can select their own content, page design, and page layout. Content is dynamic , up-to-date and can be drawn from developerWorks, IBM.com social networking applications and other external sources. Create value in the technical community… Spaces highlight cross-IBM content. Spaces are micro collaboration sites around topics, projects, a person or group. Practitioners can find, learn, connect, and share with peers. Drive value for IBM Worldwide… Goals: Awareness, skills and revenue Spaces have a global reach across 4 local sites. Spaces:

Allow others to be involved in our site

Spaces can aggregate content , relate their knowledge, keep others informed, and connect with the broader developerWorks community who shares their interest.

Spaces are customizable : owners can select their own content, page design, and page layout.

Content is dynamic , up-to-date and can be drawn from developerWorks, IBM.com social networking applications and other external sources.

Create value in the technical community…

Spaces highlight cross-IBM content.

Spaces are micro collaboration sites around topics, projects, a person or group.

Practitioners can find, learn, connect, and share with peers.

Drive value for IBM Worldwide…

Goals: Awareness, skills and revenue

Spaces have a global reach across 4 local sites.

An Event Community space for the Rational brand annual conference A business alliance space for Software as a Service Event Interview Podcasts Event News & Announcements Videos Community Member Spotlight Industry news & events Locating a Business partner Example spaces

A technical community topic space created by a non-IBMer A technical community topic space created by an IBMer Related blogs Community discussion forums Related Podcasts Community Events News from the Industry Featured Content Community Wiki Knowledge base More example spaces

For all spaces… Multiple views (tabs) to allow the owner to create a focus on different subtopics, user job roles, geographic locations, languages, etc. but still maintains a single overall community of members Improved tools to edit and manage their space An automated directory of all spaces Group spaces… Permanent identity information – the objectives and goals of the community, the member list, etc. Private groups – the space owners can restrict access to provide access only to a specific set of members Expert Spaces… Individual micro-sites for lead users, topic experts, community leaders, and other personalities to communicate and share their knowledge Beyond just a blog, it allows the expert to utilize many different tools to share and explore their ideas We continue to evolve:

For all spaces…

Multiple views (tabs) to allow the owner to create a focus on different subtopics, user job roles, geographic locations, languages, etc. but still maintains a single overall community of members

Improved tools to edit and manage their space

An automated directory of all spaces

Group spaces…

Permanent identity information – the objectives and goals of the community, the member list, etc.

Private groups – the space owners can restrict access to provide access only to a specific set of members

Expert Spaces…

Individual micro-sites for lead users, topic experts, community leaders, and other personalities to communicate and share their knowledge

Beyond just a blog, it allows the expert to utilize many different tools to share and explore their ideas

A flexible framework for Spaces The IBM spaces technology can be re-used to build any community model * Spaces allows for syndication of its content to popular mashup sites, introducing developer gizmos …

developer gizmos from IBM… Bring spaces and developerWorks feeds to your favorite mashup page! It’s all about you: customized developerWorks tools & technologies brought to your home page. Developer gizmos from IBM provide the power of syndication simply with the click of the mouse. No programming required. Select any community topic space portlet or developerWorks custom feed you are interested in and instantly create a Google Gadget, Netvibes module or MyYahoo Widget. Now available on iGoogle, Netvibes and MyYahoo , and coming soon to your favorite syndication mashup including Facebook, My Space, your personal blogging engine(s), Second Life, mobile devices and more… We intend on making gizmos pervasive across our site , so that more more & more content can be earmarked by the user for further syndication. Coming soon…

developer gizmos from IBM…

Bring spaces and developerWorks feeds to your favorite mashup page!

It’s all about you: customized developerWorks tools & technologies brought to your home page.

Developer gizmos from IBM provide the power of syndication simply with the click of the mouse. No programming required. Select any community topic space portlet or developerWorks custom feed you are interested in and instantly create a Google Gadget, Netvibes module or MyYahoo Widget.

Now available on iGoogle, Netvibes and MyYahoo , and coming soon to your favorite syndication mashup including Facebook, My Space, your personal blogging engine(s), Second Life, mobile devices and more…

We intend on making gizmos pervasive across our site , so that more more & more content can be earmarked by the user for further syndication.

developer gizmos from IBM: Introducing a simple syndication model Concept: Simplify syndication and re-syndication of your website content. Step 1: User exports developerWorks content using a developer gizmo from IBM. developerWorks content now resides on the users’ syndicated mashup home page of choice. (MySpace, My Yahoo, Netvibes, iGoogle, Facebook, etc) Step 2: Visitor comes to user’s mashup home page and sees developerWorks gizmo content. Through this model, visitor is able to export this content to their syndicated mashup site of choice. And so on… Today, the dW custom feeds application makes this possible. A user can place the custom html feeds on their personal site and these feeds can be exported as Google gadgets to any visitor’s iGoogle mashup home page. Our plan is to extend this model outward in the near future.

developer gizmos from IBM: Introducing a simple syndication model

Concept: Simplify syndication and re-syndication of your website content.

Step 1: User exports developerWorks content using a developer gizmo from IBM. developerWorks content now resides on the users’ syndicated mashup home page of choice. (MySpace, My Yahoo, Netvibes, iGoogle, Facebook, etc)

Step 2: Visitor comes to user’s mashup home page and sees developerWorks gizmo content. Through this model, visitor is able to export this content to their syndicated mashup site of choice. And so on…

Today, the dW custom feeds application makes this possible. A user can place the custom html feeds on their personal site and these feeds can be exported as Google gadgets to any visitor’s iGoogle mashup home page. Our plan is to extend this model outward in the near future.

Exporting developerWorks spaces content With a single click export any developerWorks spaces portlet as a Google Gadget, Netvibes Module or Yahoo Widget. By leveraging Ajax, these gizmos remain completely synchronized with the developerWorks community topic space they originated from.

Exporting developerWorks spaces content

With a single click export any developerWorks spaces portlet as a Google Gadget, Netvibes Module or Yahoo Widget. By leveraging Ajax, these gizmos remain completely synchronized with the developerWorks community topic space they originated from.

dW everywhere custom feeds Have it your way: create your own custom developerWorks Google Gadgets, Netvibes Modules, Yahoo Widgets directly from the dW custom feed application. Plus, export any custom developerWorks feed(s) as html to an existing site using the dW everywhere app and your visitors can export the feeds to their iGoogle, MyYahoo or Netvibes page. http://www.ibm.com/developerworks/views/rss Never miss an important developerWorks offer again: the “dW scrolling offers marquee” accompanies all dW content exported as Google gadgets or Netvibes modules.

dW everywhere custom feeds

Have it your way: create your own custom developerWorks Google Gadgets, Netvibes Modules, Yahoo Widgets directly from the dW custom feed application.

Plus, export any custom developerWorks feed(s) as html to an existing site using the dW everywhere app and your visitors can export the feeds to their iGoogle, MyYahoo or Netvibes page.

developerWorks Google Desktop Gadget The Google Desktop Gadget brings developerWorks to the user’s desktop Using a simple interface the user can select/deselect what zones/brands they want to view, these settings can be altered at anytime. Additionally, in under a minute, no refresh or update necessary, developerWorks can append the latest news, offerings, and upcoming events right to the user’s desktop widget. Edit state

developerWorks Google Desktop Gadget

The Google Desktop Gadget brings developerWorks to the user’s desktop

Using a simple interface the user can select/deselect what zones/brands they want to view, these settings can be altered at anytime.

Additionally, in under a minute, no refresh or update necessary, developerWorks can append the latest news, offerings, and upcoming events right to the user’s desktop widget.

Scroll through the list of developerWorks zones/brands, Select a topic with the touch of a finger, View the feeds, read an abstract or visit developerWorks All on your iPhone. ibm.com/developerworks/iphone

developerWorks spaces: http://www.ibm.com/developerworks/spaces Learn more about Gizmos http://www.ibm.com/developerworks/dwgizmos/ Spaces FAQ: http://www.ibm.com/developerworks/spaces/faqs.html See the new enhancements http://www.ibm.com/developerworks/community/spaces/enhancements / Apply for your own space: https://www.ibm.com/developerworks/portal/PortletStateInfo/spacejsp/landing/requestspace.jsp All Group spaces http://www.ibm.com/developerworks/spaces/group.html?S_TACT=105AGX01&S_CMP=LP All Expert spaces http://www.ibm.com/developerworks/spaces/expert.html?S_TACT=105AGX01&S_CMP=LP Additional resources

developerWorks spaces: http://www.ibm.com/developerworks/spaces

Learn more about Gizmos

http://www.ibm.com/developerworks/dwgizmos/

Spaces FAQ: http://www.ibm.com/developerworks/spaces/faqs.html

See the new enhancements

http://www.ibm.com/developerworks/community/spaces/enhancements /

Apply for your own space:

https://www.ibm.com/developerworks/portal/PortletStateInfo/spacejsp/landing/requestspace.jsp

All Group spaces

http://www.ibm.com/developerworks/spaces/group.html?S_TACT=105AGX01&S_CMP=LP

All Expert spaces

http://www.ibm.com/developerworks/spaces/expert.html?S_TACT=105AGX01&S_CMP=LP