1. AZEC12 Arizona Entrepreneurship Conference October 30th, 2012Social Business in the Enterprise © 2012 IBM Corporation
2. What I Talk About Online @rawn Twitter Forbes Blog LinkedIn Google+General Social Business Management
3. Deﬁning theunique characterof the company’score promise!Greenwell exists to nourish the soul, 3providing organic foods that are gentleon the earth—and healthy for the body.With an all-local, farm-to-table approach,the wholesale organization createsproducts that retailers are proud to offertheir customers, at a price that everyonecan enjoy.!!
4. CreatingCommunity andCore Values!Greenwell works to provideevery employee with aconsistent understanding ofthe company’s uniquecharacter, from compellingproduct differentiators to thecompany’s core values.!!
5. Social Media Listeningand Sentiment Analysis!The wholesale organization engages
in ongoing social listening and appliesadvanced analytics to understand gapsthat exist between the company’s brandand how their ideals are being perceivedin the real world.!!
6. Real-time CommunityCollaboration!Greenwell employees use these consumerinsights to launch a new product thatupholds one of the brand’s core values—affordability. These employees cancollaborate from nearly any device and anygeographic location.!!
7. Idea Generation
with Employees!Social business collaboration tools enable thewholesale organization to solicit “best ideas,”concepts and voting from large groups acrossthe Greenwell organization and its partner andlocal producer ecosystem.!!
8. Idea Generation
with Partners!Retailers of Greenwellproducts are empoweredto play a key role in theend-to-end innovationprocess, from ideageneration and reﬁnementto pricing and marketing.!!
Planning!Renovations Inc.—which handles Greenwell’sproduct packaging—interacts with the communityfrom its own website for the product launch,which means Renovations employees don’t leavethe familiarity of their own online environment.!!
10. Employee Enablement and
Collaborative Decision-making!As the launch continues, Greenwell can securelycommunicate in real time with the launch teamand partner ecosystem whenever necessary. Thebest, most informed decisions are being made atevery milestone.
11. Shared Metricsand Reporting!The product launch community not only servesas a collaboration platform, but also as anexecutive management tool. Greenwellemployees are able to present the CMO with aprogress report, providing visibility into theproject, its participants, and its overall popularity.!!
Content Creation!As the launch nears completion, it is crucialthat employees be able to create and reviewcontent for the website as fast as possible.Social business makes this process easier withonline document editing and real-time globalsharing of documents and media.!!
13. Employee Trainingfor Social Media!In addition to Communities, employees haveaccess to innovative applications like the SocialIndicator Type tool. This allows Greenwell tocreate avenues for employee engagement andadvocacy, helping ensure that corporate cultureis reﬂected in both employee and brand.!!
14. Social Governance
and Risk Mitigation!Greenwell manages the risks of being asocial business by implementing businessconduct guidelines, clearly outlining thatonline activity is bound by the same ethicsas all other business interactions.!!
15. Customer andEmployee Advocacy!Greenwell’s launch efforts have paid off—the company has enhanced the integrityand awareness of the Greenwell brand.And because it is a social business, wordof the launch is lighting up a network ofadvocates—employees, partners,suppliers, and customers. !!
16. Deﬁning the http://unique character onforb.es/of the company’s SmQuUc core promise!16
17. Achieving ROI across the organizational workﬂows Product Development Customer Service Reducing time to market for products/services by 20% Reducing customer supportcosts by 16% Increase number of successful innovations by 20% Increasing customersatisfaction by 20% Sales Marketing Increasing effectiveness of Increasing revenue by 15% marketing by 17% Reducing travel costs by 20% Reducing marketing costs by 20% Source: Business and Web 2.0: An interactive feature, McKinsey Quarterly, 2011 © 2012 IBM Corporation
18. Social Business across IBM… Product Demo Showcase Environment Offerings Demo Community HR Blue Thx Rewards CareerSmart iPad / iPhone Mac / Linux / Win 7 Android / Open IT “Open Source Computing” “Workplace of Future” CIO IBM Research Mobility Strategy Innovation Hack Day 10 Tech Adopt Program Social Sales Rep Global Evangelist Sales Competition Software Brands IBM Geo location Divisions Smarter Planet Product Launch Marketing Smarter Cities Customer Feedback Product Business Partners Mgmt. Internal Comms Retail, Banking, Government, Industry Transportation, Sales Chemicals, Insurance, Healthcare, etc. © 2012 IBM Corporation
19. Generating Business Value for IBM
20. IBM Platform for Social BusinessFoundation to drive business process transformation Product & ü  ComprehensiveSolutions Customer Care Workforce & trusted Services & Insight Effectiveness Innovation ü  Integrates with #1 Market more systems #1 Leader than any other Social Social Social Networking Content Analytics ü  Scalable, openSoftware standards- Governance, based, with Lifecycle Process Management security-rich features © 2012 IBM Corporation
21. The Social Business market leadership of IBM … of the top 10 banks of the largest telcos governments covering and retailers all G8 nations #1 60% 36,000+ Ranking by IDC for 3 of Fortune 100 use IBM Social Business consecutive years IBM Social Business general business customers globally Expertise across all Industries Geographies …provides unparalleled experience on how to achieve success © 2012 IBM Corporation
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