Live Wallpapers & Personalization of Android phones & tablets for market intelligence, data capture, mobile marketing and branding
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Live Wallpapers & Personalization of Android phones & tablets for market intelligence, data capture, mobile marketing and branding

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As of January 2011 there 300,000 new Android activations every day. In this presentation, the founders of Raw Apps present their concepts on how companies can offer live wallpapers(LWP) through the ...

As of January 2011 there 300,000 new Android activations every day. In this presentation, the founders of Raw Apps present their concepts on how companies can offer live wallpapers(LWP) through the personalization of a user's Android phone or tablet. This is an ideal platform for a company's market intelligence/data capture, branding and marketing strategies.

Raw Apps has topped 2 milliion Android live wallpaper downloads on the Android Market within the past 3 months.

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    Live Wallpapers & Personalization of Android phones & tablets for market intelligence, data capture, mobile marketing and branding Live Wallpapers & Personalization of Android phones & tablets for market intelligence, data capture, mobile marketing and branding Presentation Transcript

    • How to Increase Mobile ImpressionsThrough Personalization on Android, Blackberry & Nokia What is it? Opportunity Customizing, Personalizing and Branding Offers Brands, Advertisers and Marketers a home screen elements on mobile devices. new way to increase their brand awareness Live Wallpapers, Widgets, Themes etc… and increase mobile impressions. Raw Apps Live Wallpapers Learn More Over 120 LWP’s in the Android market with When it comes to bringing your application to over 2 Million downloads life, who you partner with can make all the difference.
    • = Your Brand / App on a Home ScreenMaximize Impressions on a Mobile Device with Live WallpapersBranding becomes a part of the home screen. Impressionsare cast on almost every action i.e. when a phone is activatedfrom sleep mode in the case of an incoming or outgoing calland/or scrolling through the home screens to launch anapplication.
    • Our Library Focuses on 4 Key Demographics:General Market Christian Market Latino Market Men’s Market 75 LWP’s 10 LWP’s 10 LWP’s 25 LWP’s To View Demos Visit: Live-Wallpaper.com
    • The data below shows current number of live wallpapers produced andowned by Raw Apps, LLC which are being distributed and sold through theAndroid Marketplace. Date Range: 10/10 – 01/11 Raw Apps Android LWP Stats: Total Raw Apps LWP’s: 120 Across multiple demographics Total Raw Apps Downloads & Installations: 2 Million Total Ratings & Comments: 16,309 Average Rating: 4 out of 5 Website Traffic: 300K Monthly Visitors
    • Request for a proposalOur services are based on time and materials. If you would like toreceive an estimate for your project, we can arrange a preliminaryconsultation by phone.To learn more contact us today at:Phone: 305-815-5772
    • Our Team In The News More info at: www.rawshorts.com/news.htmClients & Case Studies More info at: www.rawshorts.comPanels & Presentations More info at: www.rawshorts.com/presentations.htm
    • IndustryCase Studies
    • Industry Case Study: Coca Cola Holiday LWP produced by AdMob “Beautiful Live Wallpaper. Go Coke!” Dustin, 5 Stars, (Comment from the Android Market)Live WallpapersIt’s like an app and wallpaper combined into one and it’s onyour home screen. Live wallpapers go beyond traditionalwallpapers because they are richer and more interactive.They can run services, apps and display imagery on themobile home screen.
    • Industry Case Study: Official NFL Clock Widgets By SmartPhone Inc. Displays up to the minute NFL data on the home screen for each team.WidgetSimilar to a live wallpaper, the widget also resides on yourhome screen but takes up fewer real estate. Widgets canperform a variety of functions such as display data from webservices i.e. weather widgets or display locally stored infosuch as your current mp3 playlist.
    • Industry Case Study: UnOfficial Hello Kitty Theme by Android ThemesCustomizing Themes & IconsThemes allow users to customize the GUI on their mobiledevice. Examples of themes can range from favorite sportsteams, to entertainment, to gaming or art in general.
    • Press ReleaseMiami Based RawApps tops 2 Million Android Live Wallpaper DownloadsMiami, FL, Jan 17 2011 – Miami based Raw Apps, a certified minority mobile technology firm, reached a significant milestone today when their apps surpassed the twomillion download mark in their first three months of distribution among Android users.The 2 million mark becomes even more significant when you consider dates and time span in which it occurred. As the number of apps and developers who participate inthe Android Market continue to rise (a 544% increase in 2010 according to the Distimo report) so to does the competition to increase number downloads for developers.Relying solely on the quality of their applications and no outside funding or outbound marketing, Raw Apps has been able to outperform many of it’s competitors withmuch deeper pockets.Raw Apps has gained popularity among Android users by focusing on helping users personalize their mobiles. Instead of focusing on one set users with specific interests,Raw Apps focused on offering mobile apps for each of those specific interests through personalization apps (themes, live wallpapers, widgets). To date Raw Apps hasover 120 apps for personalization distributed through the Android Market & GetJar with several of those ranked among Android’s Top Free and Top Paid apps forpersonalization.“2 million in three months is a great starting point ” says Antonio Otalvaro, Chief Creative Officer for Raw Apps, “ and in addition to increasing that number to 10 millionour next focus is to leverage our distribution and convert those users into double opt in subscribers for location based ad servicing.”The company is now speaking with potential partners who share the same vision and are looking to align themselves with an organization like Raw Apps who alreadyhave traction and a head start on the competition.About Raw AppsRaw Apps, LLC is a certified South Florida Minority supplier specializing in mobile technology and location based market data. The company currently has over 120 livewallpapers for Android in production and runs an app recommendation and discovery community on its web presence which caters to 300K monthly visitors.Contact:Noah Otalvaronoah@rawapps.comPhone (305) 815 5772