GTB - New Product Innovation Award (Frost & Sullivan)


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GTB - New Product Innovation Award (Frost & Sullivan)

  1. 1. BEST PRACTICES RESEARCHNew Product Innovation, Data Leakage Prevention Solutions,World, 2010Frost & Sullivan’s Global Research PlatformFrost & Sullivan is entering its 50th year in business with a global research organization of1,800 analysts and consultants who monitor more than 300 industries and 250,000companies. The Company’s research philosophy originates with the CEO’s 360 DegreePerspective,* which in turn serves as the foundation of its TEAM Research** methodology.This unique approach enables us to determine how best-in-class companies worldwidemanage growth, innovation and leadership. Our research team is proud to present the2010 World New Product Innovation Award in Data Leakage Prevention to GTB. FROST & SULLIVAN AWARD FOR NEW PRODUCT INNOVATION Presented to G T B T e c h n ol o g i e s, I n c .Significance of the New Product Innovation AwardKey Industry Challenges Addressed by the new product innovati on aw ardData Leakage Prevention vendors are confronted to three main challenges. First of all,Data Leakage Prevention solution is a confusing term that is often used to describe DataLeakage Protection solution as well. Thus Data Leakage Prevention vendors must bespecific when they define their solution. Secondly, DLP vendors must engage in acomprehensive approach. Finally, the implementation of DLP solutions must be efficientsince it concerns the security of highly regulated organizations’ networks.The requirement for a clear cut definition concerns the functional boundaries between dataleakage prevention and data leakage protection, as well as the notions of digital rightsmanagement and even endpoint security management. Since boundaries have beenblurred, it would be wise for companies to precisely define their expectations for DLP© 2010 Frost & Sullivan 1 “We Accelerate Growth”
  2. 2. BEST PRACTICES RESEARCHdeployments and have their information security team keep DLP solutions focused on atight set of data so as to get the most effective use out of their DLP platform. To go on, inorder for DLP solutions to work effectively and efficiently, it is essential to have acomprehensive approach to DLP solutions. It is thus essential to define the types ofsensitive data stored in the company’s network as well as to define the right policy toenforce on the data in order to remain in adequacy with the regulations and legislations.Furthermore, for a successful DLP implementation, it is important that a company beaware of the likelihood of data loss, and thus evaluates its data breaches history, numberof users and volume of data, so as to adapt data leak solutions that will not hinder theworkflow dynamic and flexibility. Indeed, a DLP solution should be effective, efficient,scalable, and non-intrusive. Yet, DLP solutions implementation is not always as efficient asone could expect. A third challenge for DLP vendors is to solve DLP solutions’ rate of falsepositives and false negatives. And to classify and prioritize sensitive data is essential tolimit the rates of false positives and false negatives. A multitude of sensitive data types,users and dynamic business roles tend to prevent DLP solutions from working efficiently.As of today, DLP platforms are mainly efficient within highly regulated organizations’networks where sensitive data, users’ rights and policies are clearly defined.In this challenging environment, GTB came up with an innovative line of DLP products thatmeet the market demand for sensitive data protection. Indeed, GTB offers a DLP solutioncapable of blocking any outbound transmission, no matter the protocol or file format.Above all, the GTB DLP Suite inspects both structured and unstructured datafingerprinting. In case of a data leak, the GTB DLP Suite will detect fingerprinted data leakamong both. The above points illustrate how GTB provides all users with an efficient DataLeakage Solution for greater network security.Impact of New Product Innovation Aw ard on Key StakeholdersThe Technology Leadership Award is a prestigious recognition of GTB’s accomplishments inthe DLP market. The core purpose of Frost & Sullivan Best Practices Awards is to furtheraccelerate the growth of recipient companies. As captured in Figure 1 below, byresearching, ranking, and recognizing those who deliver excellence and best practices intheir respective endeavors, we hope to inspire, influence, and impact three specificconstituencies: • Investors GTB’s current investors will be pleased to gain favorable press from an impartial third party with high industry credibility. Similarly, prospective investors are likely to favor companies with a well-established reputation for excellence. In either case, a best-practice award from Frost & Sullivan can only bolster the case for GTB as a worthy investment. • Customers© 2010 Frost & Sullivan 2 “We Accelerate Growth”
  3. 3. BEST PRACTICES RESEARCH A best-practice award will reassure customers that they are allied with an organization unmatched in its field. They may in turn reward your organization with greater loyalty and increased share of wallet. • Employees This award represents the creativity and dedication of GTB’s executive team and employees. Such public recognition can boost morale and inspire your team to continue its best-in- class pursuit of a strong competitive position for product innovation award. Fi g ur e 1 : B es t P r a c t ic es F o rm u la f o r G ro wt h A cc el er a ti o nKey Benchmarking Criteria f or New Product Innovation Aw ardFor the New Product Innovation Award, the following criteria were used to benchmarkGTB’s performance against key competitors: • Innovative Element of the Product • Leverage of Leading Edge Technologies • Value Added Features/Benefits • Increased Customer Value • Customer Acquisition/Penetration Potential© 2010 Frost & Sullivan 3 “We Accelerate Growth”
  4. 4. BEST PRACTICES RESEARCHDecision Support Matrix and Measurement CriteriaTo support its evaluation of best practices across multiple business performance categories,Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is ananalytical tool that compares companies’ performance relative to each other with anintegration of quantitative and qualitative metrics. The DSM features criteria unique to eachaward category and ranks importance by assigning weights to each criterion. The relativeweighting reflects current market conditions and illustrates the associated importance ofeach criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for eachmarket and award category. The DSM allows our research and consulting teams toobjectively analyze each companys performance on each criterion relative to its topcompetitors and assign performance ratings on that basis. The DSM follows a 10-point scalethat allows for nuances in performance evaluation; ratings guidelines are shown in Figure 2. Fi g ur e 2 : P e rf or ma n ce- Bas e d Ra ti n gs f o r De cis i on S u p po r t Ma tr i xThis exercise encompasses all criteria, leading to a weighted average ranking of eachcompany. Researchers can then easily identify the company with the highest ranking. Asa final step, the research team confirms the veracity of the model by ensuring that smallchanges to the ratings for a specific criterion do not lead to a significant change in theoverall relative rankings of the companies.Fi g ur e 3 : F r os t & S u lli va n’s 10-S t e p P r o ces s f o r I d en t ify i ng Awa rd -R e ci pi e n ts© 2010 Frost & Sullivan 4 “We Accelerate Growth”
  5. 5. BEST PRACTICES RESEARCHBest Practice Award Analysis for GTBThe Decision Support Matrix, shown in Figure 4, illustrates the relative importance of eachcriterion for the New Product Innovation Award and the ratings for each company underevaluation. To protect the interests of the award recipient’s competitors, we have chosento refer to them as Competitor 1 and Competitor 2. Fi g ur e 4 : D ec isi o n S up p or t Ma t ri x f or Ne w P r o du c t I nn o va ti o n A war d Measurement of 1–10 (1 = lowest; 10 = highest) Award Criteria Increased Customer Value Innovative Element of the Leverage of Leading Edge Acquisition/Penetration Weighted Rating Features/Benefits Technologies Value Added Customer Potential Product Relative Weight (%) 20% 20% 20% 20% 20% 100% GTB 17 15 15 17 16 80 Competitor 1 16 14 14 16 16 76 Competitor 2 13 12 12 12 16 65Criterion 1: Innovative Element of the ProductGTB DLP Suite is made up of three DLP solutions: the GTB Inspector, the GTB EndpointProtector and the GTB e-Discovery. The GTB Inspector is a hardware-based solution thatprotects data in motion. It can stop unauthorized transmission of confidential databetween the network and the internet; respectively blocking, encrypting, putting inquarantine and alerting system-administrators about data violations. Thank to the GTBInspector real-time comparison of the data’s hashes with the fingerprinted database, thislatter can stop confidential information –even distorted- from leaving the network. TheGTB Endpoint Protector is a software-based solution that prevents confidential data lossthrough input and output devices. The GTB e-Discovery detector is a software-basedsolution for data at rest protection, data classification and search for enterprises and SMBcustomers.GTB develops intuitive solutions to stop sensitive data from leaving a corporate network.In other words, those solutions will stop unauthorized transmission attempts ofconfidential content, no matter the internet protocols and data formats being used, andwithout a proxy server. Furthermore, GTB DLP solutions can detect extracted data, file© 2010 Frost & Sullivan 5 “We Accelerate Growth”
  6. 6. BEST PRACTICES RESEARCHformat conversion, compression, file embedding, file extension changes, re-typed data aswell as any change in data representation; in both structured and unstructured data.Criterion 2: Leverage of Leading Edge TechnologiesWith the release of its DLP solutions, GTB addresses the specific "raison dêtre" of DataLeakage Prevention solutions, which is to prevent corporate data loss of sensitive andconfidential information - whether malicious or accidental - from anywhere and at anytime.With its DLP Suite, GTB has pushed the technology forward: it detects leaking dataaccording to fingerprinting and the pattern of the information, giving users the full benefit ofDLP’s security and flexible features. Indeed, designed for greater security and to make sureall packets are scanned without network degradation, GTB DLP Suite detects anymanipulation on data thanks to various precise and imprecise algorithms. Precise algorithmsinclude whole file hash, cyclical hashes, watermarking or recursive transitional gaps –analgorithm it is proprietary of - while imprecise algorithms include data pattern engine andstatistical analysis – among others.Criterion 3: Value Added Features/BenefitsIn 2008, GTB entered the DLP market and in 2010, the company launched its DLP Suite,with which GTB prevents sophisticated attempts of data leakage. GTB Network DLP scanswith accuracy all outbound information traffic and can block sensitive information without aproxy server. GTB Endpoint DLP discovers, protects, audits and controls any informationsusceptible of leaking. Finally GTB e-Discovery DLP scans both desktops and files to reportany vulnerability it will delete or quarantine. In all three cases, GTB DLP solutions providesupport for all languages.GTB DLP Suite also immediately identifies both the user trying to leak sensitive informationand the receiver (e.g. e-mail address, IP address, etc), along with the type of sensitiveinformation (e.g. a credit card number, a whole piece of confidential information, etc). Suchfeatures represent extra value-added for GTB DLP Suite, and are an opportunity for furthermarket penetration and growth.Criterion 4: Increased Customer ValueThe World Data Leakage Prevention Market will reach $456.8 million in 2010 and isprojected to grow to $2,177.8 million by 2017. In the aftermath of the 2008 financial crisis -and despite the ongoing tough economic conditions – DLP solutions encounter growingsuccess. To protect personal identifiable information, intellectual information and otherconfidential and sensitive corporate data, more and more state, federal and industrylegislations and regulations are being enacted. Due to the potential dramatic consequencesthat non-compliance can create, an effective DLP technology has become a criticalrequirement for companies.© 2010 Frost & Sullivan 6 “We Accelerate Growth”
  7. 7. BEST PRACTICES RESEARCHThe CEO 360 Degree Perspective T M - Visionary Platform for GrowthStrategiesThe CEO 360 Degree model provides a clear illustration of the complex business universein which CEOs and their management teams live today. It represents the foundation ofFrost & Sullivans global research organization and provides the basis on which companiescan gain a visionary and strategic understanding of the market. The 360 degreeperspective is also a “must-have” requirement for the identification and analysis of best-practice performance by industry leaders.The 360 degree model enables our clients to gain a comprehensive, action-orientedunderstanding of market evolution and its implications for their companies’ growthstrategies. As illustrated in Figure 5 below, the following six-step process outlines howour researchers and consultants embed the 360 degree perspective into their analysesand recommendations: Fi g ur e 5 : Ho w t h e C EO s 3 60 D eg r e e P er sp ect iv e D ir e ct s O ur Re s ea r ch P ro c es s© 2010 Frost & Sullivan 7 “We Accelerate Growth”
  8. 8. BEST PRACTICES RESEARCHCritical Importance of TEAM ResearchFrost & Sullivan’s TEAM Research methodology represents the analytical rigor of ourresearch process: it offers a 360 degree view of industry challenges, trends, and issues byintegrating all 7 of Frost & Sullivans research methodologies. Our experience has shownover the years that companies too often make important growth decisions based on anarrow understanding of their environment, leading to errors of both omission andcommission. Frost & Sullivan contends that the successful growth strategies are foundedon a thorough understanding of market, technical, economic, financial, customer, bestpractice and demographic analyses. In that vein, the letters T, E, A and M reflect our coretechnical, economic, applied (financial and best practices) and market analyses. Theintegration of these research disciplines into the TEAM Research methodology provides anevaluation platform for benchmarking industry players and for creating high-potentialgrowth strategies for our clients. Fi g ur e 6 : B e nch m a r ki n g P e rf or ma nc e w it h T EA M Re se arc hAbout GTBGTB is a Californian-based company that designs, develops and markets Data LeakagePrevention systems. Those systems can stop unauthorized transmission attempts ofconfidential contents at rate of success close to 100%, no matter the internet protocolsand data formats being used.GTB provides with very low-level of false-positive and false-negative rates and rigorouslyanswers state and federal regulations and legislation. As such, GTB’s biggest clients arethe banking, financial institutions, and the healthcare verticals. The company focuses onData Leakage Prevention along with its rate of accuracy and ease of deployment of itssolutions, which indicates to Frost & Sullivan that GTB Technologies will keep growing tobecome a major provider of DLP solutions in the coming years.© 2010 Frost & Sullivan 8 “We Accelerate Growth”
  9. 9. BEST PRACTICES RESEARCHAbout Frost & SullivanFrost & Sullivan, the Growth Partnership Company, enables clients to accelerate growthand achieve best in class positions in growth, innovation and leadership. The companysGrowth Partnership Service provides the CEO and the CEOs Growth Team with disciplinedresearch and best practice models to drive the generation, evaluation and implementationof powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience inpartnering with Global 1000 companies, emerging businesses and the investmentcommunity from 31 offices on six continents. To join our Growth Partnership, please visit© 2010 Frost & Sullivan 9 “We Accelerate Growth”