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http://indiantadakarecipes.blogpost.comInternet Marketing RecommendationsKalpeshkumar Patel (810-126-573)  Ravi Kabrawala ...
Importance of Internet Marketing• In1995, 0.4% worlds population were using  internet• As to the data of June 2009, 24.7% ...
Importance of Internet Marketing                                                        Column1       45%       40%       ...
Importance of Internet MarketingSource: "World Bank, World Development Indicators-Google Public Data Explorer." Google. N....
Why do we need Internet Marketing?        Immediate        Interactivity        Easily measurable       Low cost (rela...
Overview•   Blog topic & why it was selected•   Persona•   Blog posts•   Social Media•   Blog summary
Person: Simran SandhuAge: 22 (15 to 30)Her daily activities: Study (international student) – Accounting   Diploma 1st sem...
Recipes Indian Jalebies Gajar ka Halwa (Indian  Deserts) Chana Masala (Chickpeas  masala) Palak Paneer (Mix  Vegetable...
Links http://www.facebook.com/IndianTadkaRecipes www.twitter.com/indiantadkaa http://www.youtube.com/user/indiantadkaa
Google Analytics                    Unique visitors: 74                       Low-steady growth                    Page...
Business Review•   Blog•   Face book•   Twitter•   You Tube
Indian Recipes Blog Results   Communicate blog    through social media   Grab the target market   General information –...
The presence of larger target market (age group – 18 to24) Directly drive traffic to the blog communication through pos...
 Helps to communicate Tweets and re-tweets Connect it to blog and  face book Quality of tweets Followers helps to get...
YouTube Channel Provide more visitors Improved rank in Google search Useful to grab traffic Provide topic related cont...
Important for any online businessFirst touch pointUse for informationNeed to grab trafficProvides data of target mark...
 Need to create a Blog roll Need to change in privacy  policy and in About Need to provide content  on daily basis with...
SEO: refers as a technique to get higher rank in organic searchUse of Social media sites can helps to improve ranks
 To improve SEO:contentkeyword usagewriting styleUse of social media:Face bookYouTube channelTwitter
No average cost perclick availableCampaign endedNo competitionfound as we decidedthe amount of$0.20, PPC is notpromoted
 List of websites to promote it   Yahoo.com   Facebook.com   Theglobeandmail.com   Cp24.com   sandesh.com   foodnet...
Affiliate marketing Affiliate marketing refers to promote business  through using a network of associates They are rewar...
Email newsletters on fortnightbasis Blog posts Upcoming events News based on social media news related food andmedici...
Mobile                  MarketingRecommendations Mandatory for marketing Need to develop different apps for different O...
Rationale We are not using website Blog provides all the details on recipes Blog needs such improvements to make it mor...
Thank-youKalpeshkumar Patel (810-126-573)  Ravi Kabrawala (810-281-808)     Date: December 8, 2011         MKTG 404 2M    ...
Indian Recipes presentation on Internet marketing
Indian Recipes presentation on Internet marketing
Indian Recipes presentation on Internet marketing
Indian Recipes presentation on Internet marketing
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Indian Recipes presentation on Internet marketing

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  1. 1. http://indiantadakarecipes.blogpost.comInternet Marketing RecommendationsKalpeshkumar Patel (810-126-573) Ravi Kabrawala (810-281-808) Date: December 8, 2011 MKTG 404 2M
  2. 2. Importance of Internet Marketing• In1995, 0.4% worlds population were using internet• As to the data of June 2009, 24.7% world’s population were using internetSource: www.slideshare.net/daydream/importance-of-internet-marketing/2076551
  3. 3. Importance of Internet Marketing Column1 45% 40% 35% 30% 25% 20% Column1 15% 10% 5% 0% Radio Newspaper Magazines Category 4"Internet Advertising, eMarketing." Internet Advertising, Online Advertising, eMarketing Analysis by Corey K Katir. N.p., n.d.Web. 10 Dec. 2011. <http://www.internet-advertising-ia.com/Internet_Advertising/Advertising
  4. 4. Importance of Internet MarketingSource: "World Bank, World Development Indicators-Google Public Data Explorer." Google. N.p., n.d. Web. 10 Dec.2011. <http://www.google.ca/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&
  5. 5. Why do we need Internet Marketing?  Immediate  Interactivity  Easily measurable Low cost (relatively) Can be changed quickly and easily (relatively)
  6. 6. Overview• Blog topic & why it was selected• Persona• Blog posts• Social Media• Blog summary
  7. 7. Person: Simran SandhuAge: 22 (15 to 30)Her daily activities: Study (international student) – Accounting Diploma 1st semester (Full time) working at Humber residence as a part timeConcern: Tight schedule – Rely on junk food Interested in cooking but do not know how to cook such Indian recipes Online recipes not providing exact proportion of the spicesGoals: wants to get admission in culinary management Learn cooking through reading blogs, books and online recipes Cook healthy food for her own health
  8. 8. Recipes Indian Jalebies Gajar ka Halwa (Indian Deserts) Chana Masala (Chickpeas masala) Palak Paneer (Mix Vegetables) Chicken Pakora Veggetable Jalfrezi Vegetable Pneer Korma Paneer Bhurji with Chapatti Dal Tadka (Indian Spicy Dal) Hyderabadi Biryani Butter Chicken
  9. 9. Links http://www.facebook.com/IndianTadkaRecipes www.twitter.com/indiantadkaa http://www.youtube.com/user/indiantadkaa
  10. 10. Google Analytics Unique visitors: 74 Low-steady growth Pages/Visit: Avg. 2 pages Bounce rate: 71.56%Google Analytics: Ice Rocket: 3736 Facebook: 49 fans Twitter: 45 followers Blog Grader: 91 Twitter grader: 47 Facebook grader: 15
  11. 11. Business Review• Blog• Face book• Twitter• You Tube
  12. 12. Indian Recipes Blog Results  Communicate blog through social media  Grab the target market  General information – page views & Avg. Time on site  Can drive more traffic through conversation
  13. 13. The presence of larger target market (age group – 18 to24) Directly drive traffic to the blog communication through posting views
  14. 14.  Helps to communicate Tweets and re-tweets Connect it to blog and face book Quality of tweets Followers helps to get traffic
  15. 15. YouTube Channel Provide more visitors Improved rank in Google search Useful to grab traffic Provide topic related content to customer
  16. 16. Important for any online businessFirst touch pointUse for informationNeed to grab trafficProvides data of target market, their activities and grab customers
  17. 17.  Need to create a Blog roll Need to change in privacy policy and in About Need to provide content on daily basis with photos Need to create discussion with other food blogs Add some new gadgets or change them with new one’s
  18. 18. SEO: refers as a technique to get higher rank in organic searchUse of Social media sites can helps to improve ranks
  19. 19.  To improve SEO:contentkeyword usagewriting styleUse of social media:Face bookYouTube channelTwitter
  20. 20. No average cost perclick availableCampaign endedNo competitionfound as we decidedthe amount of$0.20, PPC is notpromoted
  21. 21.  List of websites to promote it Yahoo.com Facebook.com Theglobeandmail.com Cp24.com sandesh.com foodnetwork.ca slowfood.ca msn.com Kijiji.com Ebay.ca
  22. 22. Affiliate marketing Affiliate marketing refers to promote business through using a network of associates They are rewarded for grab visitors or customers to the site Not apply to our blog as we are not using them, on behalf we using PPC, Display Ads and other
  23. 23. Email newsletters on fortnightbasis Blog posts Upcoming events News based on social media news related food andmedicines
  24. 24. Mobile MarketingRecommendations Mandatory for marketing Need to develop different apps for different OS Make it more interactive
  25. 25. Rationale We are not using website Blog provides all the details on recipes Blog needs such improvements to make it more viable SEO needs to more customized to improve rank in Google search and to grab traffic on blog
  26. 26. Thank-youKalpeshkumar Patel (810-126-573) Ravi Kabrawala (810-281-808) Date: December 8, 2011 MKTG 404 2M http://indiantadakarecipes.blogpost.com
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