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Indian Recipes presentation on Internet marketing


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  • 1. http://indiantadakarecipes.blogpost.comInternet Marketing RecommendationsKalpeshkumar Patel (810-126-573) Ravi Kabrawala (810-281-808) Date: December 8, 2011 MKTG 404 2M
  • 2. Importance of Internet Marketing• In1995, 0.4% worlds population were using internet• As to the data of June 2009, 24.7% world’s population were using internetSource:
  • 3. Importance of Internet Marketing Column1 45% 40% 35% 30% 25% 20% Column1 15% 10% 5% 0% Radio Newspaper Magazines Category 4"Internet Advertising, eMarketing." Internet Advertising, Online Advertising, eMarketing Analysis by Corey K Katir. N.p., n.d.Web. 10 Dec. 2011. <
  • 4. Importance of Internet MarketingSource: "World Bank, World Development Indicators-Google Public Data Explorer." Google. N.p., n.d. Web. 10 Dec.2011. <
  • 5. Why do we need Internet Marketing?  Immediate  Interactivity  Easily measurable Low cost (relatively) Can be changed quickly and easily (relatively)
  • 6. Overview• Blog topic & why it was selected• Persona• Blog posts• Social Media• Blog summary
  • 7. Person: Simran SandhuAge: 22 (15 to 30)Her daily activities: Study (international student) – Accounting Diploma 1st semester (Full time) working at Humber residence as a part timeConcern: Tight schedule – Rely on junk food Interested in cooking but do not know how to cook such Indian recipes Online recipes not providing exact proportion of the spicesGoals: wants to get admission in culinary management Learn cooking through reading blogs, books and online recipes Cook healthy food for her own health
  • 8. Recipes Indian Jalebies Gajar ka Halwa (Indian Deserts) Chana Masala (Chickpeas masala) Palak Paneer (Mix Vegetables) Chicken Pakora Veggetable Jalfrezi Vegetable Pneer Korma Paneer Bhurji with Chapatti Dal Tadka (Indian Spicy Dal) Hyderabadi Biryani Butter Chicken
  • 9. Links
  • 10. Google Analytics Unique visitors: 74 Low-steady growth Pages/Visit: Avg. 2 pages Bounce rate: 71.56%Google Analytics: Ice Rocket: 3736 Facebook: 49 fans Twitter: 45 followers Blog Grader: 91 Twitter grader: 47 Facebook grader: 15
  • 11. Business Review• Blog• Face book• Twitter• You Tube
  • 12. Indian Recipes Blog Results  Communicate blog through social media  Grab the target market  General information – page views & Avg. Time on site  Can drive more traffic through conversation
  • 13. The presence of larger target market (age group – 18 to24) Directly drive traffic to the blog communication through posting views
  • 14.  Helps to communicate Tweets and re-tweets Connect it to blog and face book Quality of tweets Followers helps to get traffic
  • 15. YouTube Channel Provide more visitors Improved rank in Google search Useful to grab traffic Provide topic related content to customer
  • 16. Important for any online businessFirst touch pointUse for informationNeed to grab trafficProvides data of target market, their activities and grab customers
  • 17.  Need to create a Blog roll Need to change in privacy policy and in About Need to provide content on daily basis with photos Need to create discussion with other food blogs Add some new gadgets or change them with new one’s
  • 18. SEO: refers as a technique to get higher rank in organic searchUse of Social media sites can helps to improve ranks
  • 19.  To improve SEO:contentkeyword usagewriting styleUse of social media:Face bookYouTube channelTwitter
  • 20. No average cost perclick availableCampaign endedNo competitionfound as we decidedthe amount of$0.20, PPC is notpromoted
  • 21.  List of websites to promote it
  • 22. Affiliate marketing Affiliate marketing refers to promote business through using a network of associates They are rewarded for grab visitors or customers to the site Not apply to our blog as we are not using them, on behalf we using PPC, Display Ads and other
  • 23. Email newsletters on fortnightbasis Blog posts Upcoming events News based on social media news related food andmedicines
  • 24. Mobile MarketingRecommendations Mandatory for marketing Need to develop different apps for different OS Make it more interactive
  • 25. Rationale We are not using website Blog provides all the details on recipes Blog needs such improvements to make it more viable SEO needs to more customized to improve rank in Google search and to grab traffic on blog
  • 26. Thank-youKalpeshkumar Patel (810-126-573) Ravi Kabrawala (810-281-808) Date: December 8, 2011 MKTG 404 2M