Indian premier league
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  • 1. Birth Of An Idea… Brain child of LALIT MODITackling rebel ICLOn the line of EPL & NBABacked by ICC & Promoted byBCCI
  • 2. INTRODUCTIONGoverning council of IPLThe league was scheduled to start in April 2008 andwill last for 44 days, involving 59 matches. The prizemoney for the league will be around Rs.13 crore (US$3million).Season 2008Season 2009Season 2010Season 2011
  • 3. Broadcasters • Advertisersment Sponsors • Sponsors • Gate Money Franchises • Advertising • Share from central Revenue and Media Rights
  • 4. GROWTHSuccess for 2008 Season” REVENUE MACHINE”Huge Growth for BCCI & other Corporate. New Form Of Entertainment.Spectacular Television Rating Point (TRP) ratings.Platform for Youngsters.
  • 5. Success for 2009 SeasonFourth spot of the forbes listRecord TV viewership worldwideBiggest tournament after world cup. Globalizing CricketBoost more money .
  • 6. Success for 2010 SeasonTheatrical rightsIPL on line
  • 7.  1. Donation / Charity to south African schools 2. EDUCATION FOR ALL - INITIATIVE 3. PROMOTION THROUGH CERAMONIES. (OPENING & CLOSING CERAMONIES) 4. OFFICIAL WEBSITE & GAMES 5. Controversies 6. PRESS CONFERENCE
  • 8.  IPL is a winning formula, its marketing and crisp timing being its USP. It also has the potential to beat the prime time TV shows as is evident from the views of people. IPL needs to create loyalties not just for the states the teams represent, but for the playing teams as well. IPL gives platform to youngsters to play with well established international stars