2. We made the buttons on thescreen look so good you’ll wantto lick them.” On Mac OS X,Jan 24, 2000.
3. “It will go down in history as aturning point for the musicindustry. This is landmark stuff.I can’t overestimate it!” On theiTunes Music Store, as told toFortune, May 12, 2003.
4. “Being the richest man in thecemetery doesn’t matter to me… Going to bed at night sayingwe’ve done somethingwonderful… that’s what mattersto me.” Quoted in The WallStreet Journal, May 25, 1993.
5. “A lot of companies havechosen to downsize, andmaybe that was the right thingfor them. We chose a differentpath. Our belief was that if wekept putting great products infront of customers, they wouldcontinue to open their wallets. “
6. “I wish him the best, I really do. Ijust think he and Microsoft are abit narrow. He’d be a broader guyif he had dropped acid once orgone off to an ashram when hewas younger.” On Bill Gates,quoted in The New York Times,Jan. 12, 1997.
7. “It’s more fun to be a piratethan to join the navy.” Onlife, 1982, quoted in Odyssey:Pepsi to Apple, 1987.
8. “Im the only person I knowthats lost a quarter of a billiondollars in one year.... Its verycharacter-building.” AppleConfidential, 2.0
9. “Sometimes life is going to hityou in the head with a brick.Dont lose faith.”
10. “I’m an optimist in the sense that I believehumans are noble and honorable, and some ofthem are really smart. I have a very optimisticview of individuals. As individuals, people areinherently good. I have a somewhat morepessimistic view of people in groups. And Iremain extremely concerned when I see what’shappening in our country, which is in manyways the luckiest place in the world. We don’tseem to be excited about making our country abetter place for our kids.” [Wired, February1996]
11. “When I was 17, I read a quote that wentsomething like: “If you live each day as if itwas your last, someday you’ll mostcertainly be right.” It made an impressionon me, and since then, for the past 33years, I have looked in the mirror everymorning and asked myself: “If today werethe last day of my life, would I want to dowhat I am about to do today?” Andwhenever the answer has been “No” for toomany days in a row, I know I need tochange something.” Stanfordcommencement speech, June 2005.
12. “No one wants to die. Even people who want to go to heavendon’t want to die to get there. And yet death is the destinationwe all share. No one has ever escaped it. And that is as itshould be, because Death is very likely the single bestinvention of Life. It is Life’s change agent. It clears out the oldto make way for the new. Right now the new is you, butsomeday not too long from now, you will gradually becomethe old and be cleared away. Sorry to be so dramatic, but it isquite true. Your time is limited, so don’t waste it livingsomeone else’s life. Don’t be trapped by dogma — which isliving with the results of other people’s thinking. Don’t let thenoise of others’ opinions drown out your own inner voice.And most important, have the courage to follow your heartand intuition. They somehow already know what you trulywant to become. Everything else is secondary.” Stanfordcommencement speech, June 2005.