Tatvic WAW-ahmedabad 04_14_2010

Tatvic Interactive

Agenda
60 seconds about me
How to do Web Analytics ?
Why ?
Method/Process
Benefits
Example
Career Prospects
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About me
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#Measure ?
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How much you can digest ?
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Tools = Money ?
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Do Something ?
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So how do I do web analytics ?
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Learn the Levers of Business
Understand the sensitivity & capitalize
Buy Church gate for Rs.450 & get Rs.45 Rent
Or
Buy Railway , pay Rs. 150 & get Rs.20
Important Lesson : Problem is defined here

Process of Analysis

Process of Analysis
I have Rs. 500K Should I invest in FB campaign or SEO

Which are right KPIs
What is the capital & resource investment in each of campaign ?
What is short term & long term benefit ?
How sustainable is the benefit ?
Does it suite my pockets ?
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Analyze
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Process of Analysis
How should I organize my products in e-com site ?

Product Placements ?
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Should this product be here ?

Analyze
What is the probability of one product-X being purchased with product-y ?
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Don’ts: Bogged down
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Do: Associate Outcomes with $
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Tatvic WAW-ahmedabad 04_14_2010

by Ravi Pathak

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Tatvic WAW-ahmedabad 04_14_2010 Presentation Transcript