Nestle

1,623 views
1,471 views

Published on

this is the presenetation presented by students of shree ram murti smarak international business school group 9 & group 10 in international business . i am very thankful to our professor ekta rastogi for pro

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,623
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
90
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nestle

  1. 1. NESTLE AND DRIVERS OF INTERNATIONAL BUSINESS SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  2. 2. PRESENTATION OVERVIEWGROUP 9 GROUP 10GAURAV KUMAR VIKRANT ARORARAVINDRA VISHVAKARMA YATISH MITTALRAHUL SINGH ARUN JOSHIRAHUL CHAWLA AMIT KUMAY YADAVSUMIT KUMAR SUDHIR KUMARMANISH KUMAR RAJNISH KUMAR SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  3. 3. INTRODUCTIONDefinition and Meaning•To move about in ones place, like a bird whenshaping the interior of her nest or a young birdgetting close to the parent; as, a child nestles•To cherish, as a bird to her young. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  4. 4. • It is like when a mother bird provide food and care of her babies in her nest, in the same way nestle take care the babies just like their mothers.• In the second definition CHERISH means to be attached , mother always to be with their babies just the same way nestle to be with us. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  5. 5. • Nestle was founded in 1866 by Henri nestle.• It’s headquater is in “vevey” Switzerland.• It is the largest food and nutrition company in the world.• It’s first product was for babies and it also deals in many products like coffee, dairy product, breakfast cereals, confectionary, bottled water, ice-cream, etc. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  6. 6. History• In the 1860s, Henri Nestle developed a food for babies who were unable to breastfeed.• By the early 1900s the company was operating factories in US, UK, Germany and Spain• After the 1st world war the production had become doubled SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  7. 7. History• After the 2nd world war company’s profit dropped• The end of 2nd world war was the beginning of a dynamic phase for Nestle• After the war, The company launched its newest product Nescafe(“Nestle Coffee”) which became the staple drink of the US military. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  8. 8. Mergers and Acquisition• 1947 :- Maggie• 1950 :- Croose and Blackwell• 1963 :- Findus• 1977 :- Alcon Laboratories Inc• 2005 :- Bought the Greek company Delta Ice Cream for 240 million• Jan 2006 :- Took full ownership of Dreyer’s. Thus it became the world’s largest Ice Cream maker SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  9. 9. Mergers and Acquisition Nov 2006 :- Purchased the medical nutrition division of Novartis Pharmaceutical for $ 2.5 billion 2007 :- Acquired milk flavoring product Known as Ovaltine April 2007 :- Returning to its root Nestle bought US baby food manufacturer ‘Gerber’ for $ 5.5 billion Dec 2007 :- Partnership with Belgian chocolate maker ‘Pierre Marcolini’. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  10. 10. BUSINESS PRINCIPLE• Value Of Goodwill• Wide Focus• Absolute Customerisation• Corporate Convergence• Appropriate Man Power Planning• Observes The Legal And Regulatory Framework SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  11. 11. GENE TECHNOLOGY •Responsible Application Of G.M.O •Improve Nutrient Value Of Food •Confirm Positive Effect On Health •Enhance Sustainable Agricultural Practice SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  12. 12. COMMITMENT TO SOUTH AFRICA• Good Food Good Life• Localization• PPP Strategy• First Factory Was Established In 1927 In South Africa And Has Been Operating For The Past 94 Years.• To Succeed It Requires Patience , Dedication , Perseverance. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  13. 13. CONTRIBUTION TO ECONOMIC GROWTH AND DEVELOPMENT• Job Opportunity• The Millennium Development Goals• Innovation• Partnership With UNHCR. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  14. 14. CONTEMPRARY SCENARIO The current status of the company can be explained by the following heads :-• Brands• Services SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  15. 15. BRANDS OF NESTLE• Baby Products• Milk Products And Nutrients• Beverages• Chocolates• Prepared Dishes And Cooking Aids SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  16. 16. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  17. 17. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  18. 18. SERVICES • Nestle Family• Nestle Start Healthy Stay Healthy SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  19. 19. NESTLE DONATIONS• Lip service on ethics• Voluntary sector• Water donation• Financial donation• Cultural activity• Contributes to program SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  20. 20. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  21. 21. STRENGTH•Parent support•Brand strength•Product innovation•Strong financial position SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  22. 22. STRENGTH•Model operation facility•Compensate losses•Own distribution network SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  23. 23. WEAKNESS •Raw material • Packaging •Export •Supply chainSHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  24. 24. OPPORTUNITY•Backward Integration•Expansion•Product Offering•Global Hub SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  25. 25. THREAT •Competition •Changing Consumer Trend •Sectoral Woes •Political ScenarioSHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  26. 26. CONTROVERSY AND CRITICISM• Marketing Of Formulas• Ethiopian Debt• Chinese Milk Scandal• Green Washing Advertising Campaign• Child Labor - Dark Side SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  27. 27. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  28. 28. WHY DID NESTLE FOLLOWED A VARIETY OF STRATEGY OF MERGER AND EXMANSION• To expand business beyond its home country• To overcome competition• To overcome the fluctuation in demand SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  29. 29. WHY DID NESTLE DIVERSIFY ITS PRODUCT BASED ON RELATED DIVERCIFICATION STRATEGY• They had rich experience in the field• Nestle is based in innovation and renovation• To use their technical expertise SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  30. 30. HOW DID THE DRIVERS OF GLOBALISATION HELP NESTLE TO GROW AT A FAST RATE• In 1990 trade barriers crumbled thus allowed company to use less costly import and export duties.• World market developed into more or less integrated trade areas. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  31. 31. WHY DID NESTLE CONCENTRATE ONRESPONSIBILITY TO THE COMMUNITY• The aim of company is to build business based on sound human values and principles.• Basic foundation of company remains to reflect the basic ideas of fairness , honesty and general concern for people. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL
  32. 32. SHRI RAM MURTI SMARAK INTERNATIONAL BUSINESS SCHOOL

×