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Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)
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Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)

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Explains the marketing Basics that should be kept in mind while foraying into in an unknown region on the globe for business opportunities.

Explains the marketing Basics that should be kept in mind while foraying into in an unknown region on the globe for business opportunities.

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Transcript

  • 1. Marketing Plan for South Korea
  • 2. AGENDA
  • 3. COUNTRY PROFILE
  • 4. DOING BUSINESS IN SOUTH KOREA
  • 5. INTRODUCING AYURVEDA IN SOUTH KOREA…
  • 6. WHY AYURVEDA???
  • 7. DEMOGRAPHIC TRENDS IN SOUTH KOREA
  • 8. HIMALAYA’S VENTURE INTO SOUTH KOREA…
  • 9.
    • Inception: 1930
    • 10. Focus : Developing safe, natural and innovative remedies that have been endorsed by over 2,50,000 doctors around the globe and consumers in over 73 countries
    • 11. Mission : To bring ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine
  • ENTRY STRATEGY
  • 12. MARKET RESEARCH
  • 13. PRODUCT
  • 14. PRODUCT LINES
  • 15. PRODUCT LINES
  • 16. PACKAGING VARIANTS
  • 17. COMPETITION OVERVIEW
  • 18. COMPETITION OVERVIEW
  • 19. PRICING
  • 20. PRICING STRATEGY
     
    Figure within the top 10 units produced but 28th in terms of rupee turnover
  • 21. PRODUCT POSITIONING
  • 22. BRANDING
  • 23. PROMOTION
  • 24. PROMOTION
  • 25. PROMOTION
  • 26. DISTRIBUTION
  • 27. GLOBAL GIANTS IN KOREAN ARENA…
  • 28. FAILED!!!
  • 29. KEY TAKEAWAYS
  • 30. TARGET MARKET
  • 31. Almost half the South Korean population resides within a 25-mile radius of Seoul
  • 32. DISTRIBUTIONSTRATEGY..
  • 33. DISTRIBUTION STRATEGY
  • 34. DISTRIBUTION STRATEGY
  • 35. QUERIES???
  • 36. THANK YOU!!!

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