Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)

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Explains the marketing Basics that should be kept in mind while foraying into in an unknown region on the globe for business opportunities.

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Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)

  1. 1. Marketing Plan for South Korea<br />
  2. 2. AGENDA<br />
  3. 3. COUNTRY PROFILE<br />
  4. 4. DOING BUSINESS IN SOUTH KOREA<br />
  5. 5. INTRODUCING AYURVEDA IN SOUTH KOREA…<br />
  6. 6. WHY AYURVEDA???<br />
  7. 7. DEMOGRAPHIC TRENDS IN SOUTH KOREA<br />
  8. 8. HIMALAYA’S VENTURE INTO SOUTH KOREA…<br />
  9. 9. <ul><li>Inception: 1930
  10. 10. Focus : Developing safe, natural and innovative remedies that have been endorsed by over 2,50,000 doctors around the globe and consumers in over 73 countries
  11. 11. Mission : To bring ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine</li></li></ul><li>ENTRY STRATEGY<br />
  12. 12. MARKET RESEARCH<br />
  13. 13. PRODUCT<br />
  14. 14. PRODUCT LINES<br />
  15. 15. PRODUCT LINES<br />
  16. 16. PACKAGING VARIANTS<br />
  17. 17. COMPETITION OVERVIEW <br />
  18. 18. COMPETITION OVERVIEW<br />
  19. 19. PRICING<br />
  20. 20. PRICING STRATEGY<br /> <br />Figure within the top 10 units produced but 28th in terms of rupee turnover<br />
  21. 21. PRODUCT POSITIONING<br />
  22. 22. BRANDING<br />
  23. 23. PROMOTION<br />
  24. 24. PROMOTION<br />
  25. 25. PROMOTION<br />
  26. 26. DISTRIBUTION<br />
  27. 27. GLOBAL GIANTS IN KOREAN ARENA…<br />
  28. 28. FAILED!!!<br />
  29. 29. KEY TAKEAWAYS<br />
  30. 30. TARGET MARKET<br />
  31. 31. Almost half the South Korean population resides within a 25-mile radius of Seoul<br />
  32. 32. DISTRIBUTIONSTRATEGY..<br />
  33. 33. DISTRIBUTION STRATEGY<br />
  34. 34. DISTRIBUTION STRATEGY<br />
  35. 35. QUERIES???<br />
  36. 36. THANK YOU!!!<br />

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