Marketing Mix of HP Printers

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Marketing Mix of HP Printers

  1. 1.
  2. 2. COMPANY PROFILE<br />COMPANY FINANCIALS<br />
  3. 3.
  4. 4. PRODUCT CLASSIFICATION<br />
  5. 5.
  6. 6.
  7. 7. WHY PHOTOSMART HAS AN EDGE OVER OTHER PRINTERS?<br />THE PERSONALISED EFFECT<br />CALENDER PRINTING <br /> <br />PERSONALISED SPECIAL OCCASION CARDS <br />SELF DESIGNED T-SHIRT PRINTING <br />
  8. 8. MARKET SHARE OF INKJET MULTI-FUNCTION<br />MAJOR COMPETITORS<br />
  9. 9. THE CUSTOMER VALUE HIERARCHY<br />
  10. 10. POINT OF DIFFERENTIATION<br />1<br />2<br />3<br />4<br />5<br />6<br />
  11. 11. PRODUCT QUALITY & FEATURES<br />
  12. 12.
  13. 13. PRODUCT SUPPORT SERVICES<br />
  14. 14. PRICING APPROACH<br />
  15. 15. PRICING STRATEGY<br />HP<br />Incentives and package offers<br />CUSTOMER<br />Sells at variable margins<br />Ships to National Distributor<br />
  16. 16. BULK DEAL STRATEGY<br />Supplies to the company<br />Bulk deal requisition<br />Account manager HP<br />National distributor of HP gets the order<br />Deal feasible<br />Deal unfeasible<br />Deal scrapped<br />
  17. 17. PRICE ADJUSTMENT <br />STRATEGIES<br />
  18. 18. PRICE COMPARISION WITH MAJOR COMPETITOR<br />
  19. 19. Cartridge<br />Printer<br />Source: BCG Analysis<br />
  20. 20. PV 42<br />Cartridge<br />Printer<br />Source: BCG Analysis<br />
  21. 21. PLACE<br />1<br />2<br />3<br />4<br />
  22. 22. ADVERTISING<br />
  23. 23. SALES PROMOTION<br />CONSUMER PROMOTION<br />1<br />2<br />3<br />4<br />
  24. 24. SALES PROMOTION<br />TRADE PROMOTION<br />1<br />2<br />
  25. 25. SALES PROMOTION<br />PROMOTIONAL STRATEGIES<br />PUSH &gt; PULL<br />
  26. 26. SALES PROMOTION<br />INCENTIVE SCHEMES<br />
  27. 27. THANK YOU…<br />

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