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Asian Paints- The Indian Paint Industry Giant
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Asian Paints- The Indian Paint Industry Giant

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This slide shows how Asian Paints achieved unprecedented success in the paint\'s industry by using the marketing tools(4 P\'s) in an unconventional way.

This slide shows how Asian Paints achieved unprecedented success in the paint\'s industry by using the marketing tools(4 P\'s) in an unconventional way.


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Transcript

  • 1. ASIAN PAINTS
  • 2. INTRODUCTION
  • 3. PRODUCTS
  • 4. SERVICES OFFERED
  • 5. CUSTOMER LEVEL HIERARCHY
  • 6.
  • 7.
  • 8. MARKET SHARE OF ASIAN PAINTS
  • 9. PEER COMPARISON AT A GLANCE
    Source: CAPITALINE (FY 2007)
  • 10. PRODUCT PORTFOLIO
  • 11. PRODUCT PRICING
  • 12. PRODUCT PRICING
  • 13. BRAND EVOLUTION
  • 14. BRAND EVOLUTION
  • 15. BRAND EVOLUTION
  • 16. BRAND EVOLUTION
  • 17. DISTRIBUTION MAVERICK …
  • 18. DISTRIBUTION MAVERICK …
  • 19. OUTPERFORMING COMPETITORS
  • 20. THANK YOU