ASIAN PAINTS<br />
INTRODUCTION<br />
PRODUCTS<br />
SERVICES OFFERED<br />
CUSTOMER LEVEL HIERARCHY<br />
MARKET SHARE OF ASIAN PAINTS<br />
PEER COMPARISON AT A GLANCE<br />Source: CAPITALINE (FY 2007)<br />
PRODUCT PORTFOLIO<br />
PRODUCT PRICING<br />
PRODUCT PRICING<br />
BRAND EVOLUTION<br />
BRAND EVOLUTION<br />
BRAND EVOLUTION<br />
BRAND EVOLUTION<br />
DISTRIBUTION MAVERICK … <br />
DISTRIBUTION MAVERICK … <br />
OUTPERFORMING COMPETITORS<br />
THANK YOU<br />
Upcoming SlideShare
Loading in...5
×

Asian Paints- The Indian Paint Industry Giant

7,249

Published on

This slide shows how Asian Paints achieved unprecedented success in the paint\'s industry by using the marketing tools(4 P\'s) in an unconventional way.

2 Comments
17 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,249
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
2
Likes
17
Embeds 0
No embeds

No notes for slide

Asian Paints- The Indian Paint Industry Giant

  1. 1. ASIAN PAINTS<br />
  2. 2. INTRODUCTION<br />
  3. 3. PRODUCTS<br />
  4. 4. SERVICES OFFERED<br />
  5. 5. CUSTOMER LEVEL HIERARCHY<br />
  6. 6.
  7. 7.
  8. 8. MARKET SHARE OF ASIAN PAINTS<br />
  9. 9. PEER COMPARISON AT A GLANCE<br />Source: CAPITALINE (FY 2007)<br />
  10. 10. PRODUCT PORTFOLIO<br />
  11. 11. PRODUCT PRICING<br />
  12. 12. PRODUCT PRICING<br />
  13. 13. BRAND EVOLUTION<br />
  14. 14. BRAND EVOLUTION<br />
  15. 15. BRAND EVOLUTION<br />
  16. 16. BRAND EVOLUTION<br />
  17. 17. DISTRIBUTION MAVERICK … <br />
  18. 18. DISTRIBUTION MAVERICK … <br />
  19. 19. OUTPERFORMING COMPETITORS<br />
  20. 20. THANK YOU<br />

×