Asian Paints- The Indian Paint Industry Giant

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This slide shows how Asian Paints achieved unprecedented success in the paint\'s industry by using the marketing tools(4 P\'s) in an unconventional way.

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Asian Paints- The Indian Paint Industry Giant

  1. 1. ASIAN PAINTS<br />
  2. 2. INTRODUCTION<br />
  3. 3. PRODUCTS<br />
  4. 4. SERVICES OFFERED<br />
  5. 5. CUSTOMER LEVEL HIERARCHY<br />
  6. 6.
  7. 7.
  8. 8. MARKET SHARE OF ASIAN PAINTS<br />
  9. 9. PEER COMPARISON AT A GLANCE<br />Source: CAPITALINE (FY 2007)<br />
  10. 10. PRODUCT PORTFOLIO<br />
  11. 11. PRODUCT PRICING<br />
  12. 12. PRODUCT PRICING<br />
  13. 13. BRAND EVOLUTION<br />
  14. 14. BRAND EVOLUTION<br />
  15. 15. BRAND EVOLUTION<br />
  16. 16. BRAND EVOLUTION<br />
  17. 17. DISTRIBUTION MAVERICK … <br />
  18. 18. DISTRIBUTION MAVERICK … <br />
  19. 19. OUTPERFORMING COMPETITORS<br />
  20. 20. THANK YOU<br />

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