July 10, 2013
A Digital Crash course for artists
Hashtag: #ArtistEngage
In partnership with
Workshop One
PURPOSE:
- Introduce and get to know the group.
OUTCOME:
- Constructive, collaborative conversation about off...
HOW THE GAME CHANGED
2013
Print
Live Concert
Live Concert
Print
2003
HOW THE GAME CHANGED
People consume differently today,
than they did just ...
HOW THE GAME CHANGED
PEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
"Fans want more, There is a desire
to engage at a different level
than what they have."
The music industry is missing out ...
Today off-stage engagement is
as important as your on stage
performance.
FLIP THE SWITCH ON
FLIP THE SWITCH
#ArtistEngage
do you flip the switch when you
step off stage and the lights
come on?
RAGE & ENGAGE
How are you adapting to digital
culture, what tools do you use
to engage with your current
fans?
#ArtistEnga...
FAN RECRUITMENT
How are you adapting to digital
culture, what tools do you use
to engage with your fans?
#ArtistEngage
How...
Introducing PUI
#ArtistEngage
#ArtistEngage Lesson Plan 1
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#ArtistEngage Lesson Plan 1

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#ArtistEngage is a workshop series that Educates Artists through collaborative dialogue in order to encourage participation, action and evolution in our creative community.

We are about helping independent artists through discovery and education. This workshop was presented in partnership with CBGB Festival and the Music Building. It was hosted by Roo Zine, DJ Journey and Ravin Dave.

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#ArtistEngage Lesson Plan 1

  1. 1. July 10, 2013 A Digital Crash course for artists Hashtag: #ArtistEngage In partnership with
  2. 2. Workshop One PURPOSE: - Introduce and get to know the group. OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement. STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins) a. People consume differently b. Why engagement matters 3. Group Discussion: (90 mins) a. Flip the switch b. Engagement c. Recruitment 4. PUi Band Meet / Greet / Q&A (30 mins)
  3. 3. HOW THE GAME CHANGED
  4. 4. 2013 Print Live Concert Live Concert Print 2003 HOW THE GAME CHANGED People consume differently today, than they did just ten years ago...
  5. 5. HOW THE GAME CHANGED PEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
  6. 6. "Fans want more, There is a desire to engage at a different level than what they have." The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.
  7. 7. Today off-stage engagement is as important as your on stage performance. FLIP THE SWITCH ON
  8. 8. FLIP THE SWITCH #ArtistEngage do you flip the switch when you step off stage and the lights come on?
  9. 9. RAGE & ENGAGE How are you adapting to digital culture, what tools do you use to engage with your current fans? #ArtistEngage
  10. 10. FAN RECRUITMENT How are you adapting to digital culture, what tools do you use to engage with your fans? #ArtistEngage How do you recruit and engage new potential fans who want to know more about you?
  11. 11. Introducing PUI #ArtistEngage
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