India globalisation 1

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It's all about Indian Gloablization. How advertisment agencies are playing a major role in indian society to shape-up.

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India globalisation 1

  1. 1. India is so diverse that trying to connect with consumers at an “Indian Level” is a mammoth task. It has 23 official languages and more than 1000 dialects. It’s world’s old civilisation and has not dispensed with it’s traditionality but has wrapped modernity around it’s traditional core. It is thus a challenge to a marketer, this harmonious coexistence of seeming contradictions and once this complexity is understood there are enormous benefits of scales. DIVERSITY GLOBALISATION & DIVERSITY
  2. 2. Center of Influence and trends
  3. 3. Center of Influence and trends <ul><li>Magazines </li></ul><ul><li>TV series and soap opera </li></ul><ul><li>Movies and comics </li></ul><ul><li>Web Community, blogging and social nets </li></ul><ul><li>Ads, music, pop artists </li></ul><ul><li>Lifestyle (Brands, Malls Culture, Mobile& Food,Eco trends) </li></ul><ul><li>Targets </li></ul>
  4. 4. Vogue was launched in India in Sept. 2007.. &quot; Vogue 's launch in India symbolizes India's arrival onto the global fashion scene 'Elle' India, was launched seven years ago It is targeted at the urban, contemporary woman (age group 18 to 35). INTERNATIONAL WOMEN’S MAGAZINES Marie Claire was launched in 2006 with the Outlook group
  5. 5. INTERNATIONAL WOMEN’S MAGAZINES These magazines are read by affluent population in the cities and towns, which is like 5000 outlets in around 40 towns and a print of nearly 50000
  6. 6. Femina is an Indian magazine with 50:50 joint venture between BBC Worldwide and The Times Group. Femina India magazine is primarily a women's magazine It celebrates it’s fifty years by launching an Hindi edition. Has both International and Indian advertisements. It also launched “Femina Girl” Femina It is one of the leading lifestyle magazines of women and reflects the modern Indian women and where the women of today get to voice their thoughts, wants and views. THE GOOD OLD INDIAN MAGAZINES STILL POPULAR
  7. 7. The India Today Group is one of the biggest publications houses with India Today being it’s most widely read magazine, for the non-English readership it is published in Hindi, Tamil, Telugu and Malayalam. It published supplements for the cities called Simply Delhi, Chennai, Bangalore etc. Other publications from this group are Prevention, Money Today,Men’s Health Design, Today Fortune Business Today, Good Housekeeping, Travel Plus, Reader’s Digest Golf Digest India, Harvard Business Review, Cosmopolitan Scientific American India
  8. 8. Savvy, India ユ s leading women ユ s magazine, dares to be different. It has been instrumental in making women all over India aware of not just their rights, but their potential too in all spheres of life. Seventeen Magazine new magazine provides young women from the ages of 12-24 with credible, accessible advice in an objective manner. The editorial mix of international and Indian content serves as a go-to source on all topics important to Indian girls during their teen years ム w hether it ユ s beauty, fashion or health.
  9. 9. Center of Influence and trends <ul><li>Magazines </li></ul><ul><li>TV series and soap opera </li></ul><ul><li>Movies and comics </li></ul><ul><li>Web Community, blogging and social nets </li></ul><ul><li>Ads, music, pop artists </li></ul><ul><li>Lifestyle </li></ul><ul><li>Targets </li></ul>
  10. 10. TELEVISION (INDIAN FAMILY) Television in India is a huge Industry and has thousands of programmes in all the states of India. International and Indian Soaps are very popular with housewives as well as working women. 50% of the households own a television. The Indian ones are telecast in Hindi and other regional languages like Tamil, Telugu, Malayalam, Bengali. It is a mix of fiction,entertainment and family drama. Bidai Dil Mil Gaya
  11. 11. Indian Idol INDIAN (MUSIC & DANCE) Nach Baliya Star Voice of India
  12. 12. MTV India a very popular channel for the young hosts a show called Roadies INDIAN T.V. (CONTEMPORIAN) GREAT INDIAN LAUGHTER These are often Indian versions of American Shows
  13. 14. Center of Influence and trends <ul><li>Magazines </li></ul><ul><li>TV series and soap opera </li></ul><ul><li>Movies and comics </li></ul><ul><li>Web Community, blogging and social nets </li></ul><ul><li>Lifestyle (Brands, Malls Culture, Mobile& Food) </li></ul><ul><li>Targets </li></ul>
  14. 15. Bollywood (Hindi बॉलीवूड ) is the informal term popularly used for the Mumbai-based Hindi language film industry and encompasses other regional Indian cinemas. IT produces 500 films per year and has a world-wide audience. Bollywood is becoming increasingly westernised and include some Western actors . Western audience for Bollywood is also on the increase. Bollywood Stars are icons and also trend setters in India. Indian cinema is also influencing the English and American musical; Baz Luhrmanns successful musical film Moulin Rouge! (2001) was inspired by Bollywood musicals and the film also incorporates a Bollywood-style dance sequence. Bollywood
  15. 16. The mass entertainment for India is Bollywood films, an evasion for a few hours…………………….. 2008 BOLLYWOOD HITS
  16. 18. In 2009 Danny Boyle’s Slum Dog Millionaire was an International Hit and has been nominated for ten Oscars
  17. 19. 'Slumdog” Millionaire' wins Best Picture &quot;Slumdog Millionaire,&quot; the little film about a poverty-raised teaboy who goes on a game show as a way to find his lost love, wins best picture, earning a total of eight Oscars at the 81st annual Academy Awards.
  18. 20. Center of Influence and trends <ul><li>Magazines </li></ul><ul><li>TV series and soap opera </li></ul><ul><li>Movies and comics </li></ul><ul><li>Web Community, blogging and social nets </li></ul><ul><li>Ads, music, writers, fashion designers </li></ul><ul><li>Lifestyle (Brands, Malls Culture, Mobile& Food) </li></ul><ul><li>Targets </li></ul>
  19. 21. Indians Prefer Orkut over Facebook India ranks seventh in the number of people visiting social networking sites                                                                                                                                                                                                                                                                                                              
  20. 22. Newest tools in India’s Culture Wars: Facebook and pink underwear: There was an ongoing action on Facebook users to protest against Sri Ram Sena against Indian women who visit pubs and celebrate Valentine’s Day. Around 32000 people joined this protest and also created a blog.
  21. 23. Center of Influence and trends <ul><li>Magazines </li></ul><ul><li>TV series and soap opera </li></ul><ul><li>Movies and comics </li></ul><ul><li>Web Community, blogging and social nets </li></ul><ul><li>Ads, fashion designers, music </li></ul><ul><li>Lifestyle (Brands, Malls Culture, Mobile& Food) </li></ul><ul><li>Targets </li></ul>
  22. 24. ADVERTISEMENTS IN INDIA The Indian Advertisement Industry is a booming industry due to the growing consumerism and entry of multinationals in India. It was growing at a 22% before Sept.08 and now at 10%. 200 million rupees were spent last year and India is becoming an outsourcing Hub. The Advertisements are very different and are Glocalised so the International brand seems to be domestic. Very creative TV commercials are made and the other classic method of print are used. In India there is a prominence of Billboards, earlier these were hand painted now there is a mix of hand painted and electronic advertisement.
  23. 25. PRESS ADVERTISEMENTS ADOPT YOU WILL RECEIVE MORE THAN YOU CAN EVER GIVE
  24. 26. PRESS ADVERTISEMENTS
  25. 27. PRESS ADVERTISEMENTS
  26. 28. PRESS ADVERTISEMENTS
  27. 29. PRESS ADVERTISEMENTS
  28. 30. PRESS ADVERTISEMENTS EDUCATION LOANS

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