Nokia Presented by : Ravinder Kunwar Ajinkya Mhatre Omprakash Dinesh Patangrao Shamim shaikh Kiran shirke
Nokia Corporation is a Finland based multinational company
Headquarter -- Keilaniemi, Espoo , city neighboring Finland's capital Helsinki.
CEO -- Olli-Pekka Kallasvuo
Chairman -- Jorma Ollila
Founder -- Fredrik Idestam in 1865 .
Nokia started as a pulp, rubber and cable manufacturer
NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. The Vision Statement What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. Nokia is the world’s largest manufacturer of mobile phones and operates with a simple but powerful vision: “If it can go mobile, it will!”
What is it that the company does?
What is the companies business?
Who is being satisfied (what customer groups)?
What is being satisfied
(what customer needs)?
How customer needs are being satisfied
(by what skills, knowledge, or distinctive competencies)?
A company’s mission is best approached from a customer-oriented business definition.
A world where everyone can be connected.
In 2015, 5 billion people always connected, and 100
fold more network traffic.
It’s a world of experiences, shared experiences
Grow the number of people using Nokia devices
Nokia is working on future of mobile with their new concept Nokia "Scentsory".
This new mobile device uses the sense of smell , sight , hearing , and touch to create a multiscensory environment for the caller.
Scentsory would be able to detect smells as well as radiate colors, lighting, and temperature of the caller with Dual screens and hidden camera
Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
World's largest manufacturer of mobile phone since 1998
Market share -- 38% in Q2 2009
Sales volume 210 million units in 2008 (total market volume 520 million units)
employed 39,350 people in research and development, representing approximately 31% of the group's total workforce
Number of mobile subscribers in INDIA has crossed the 250 million mark.
Mobile phone production in India was expected to grow from 51 million units to 110 million units by 2011.
Handset Market Share
Focused on Handset Manufacture only
Enhance Product Portfolio
Increase Distribution Channels
Adjust Preferences for specific markets
Focused on Replacement
Increase Commitment to Emerging Market
Improve Collaboration on Designs
Ensure Accountability and Quality
Nokia immediate geographic target is rural India.
The total targeted population is estimated at 100 million.
Male and female.
Ages 25-50, this is the segment that makes up 80% of the Nokia mobile phone market
Nokia uses a pricing strategy that best suits the product .
Market Penetration- Nokia 1100.
Market Skimming- N-95 .
Hence, The Strategy which was used for N-Series & E-Series was Market Skimming.
P1 P2 P3 Price/Cost Time Period / Units Produced Experience Curve T1 T2
Nokia has opened its retail outlet ‘Nokia Priority’ as well as many authorized dealers at various places.
Consumer Manufacturer Dealer PLACE
AIDA in Nokia – :
A – Attention : attract the attention of the customer.
I – Interest : raise customer interest by demonstrating features, advantages, and benefits.
D – Desire : convince customers that they want and desire the product or service and that it will satisfy their needs.
A – Action : lead customers towards taking action and/or purchasing.
Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes
Commission is also provided to retailers on the sale of every Nokia cell phones and accessories.
Advertising: Through TV, Sign boards, Bill boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands
Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity.
Direct Marketing :
Nokia does not perform Direct Sales activities on its official website www.nokia.com.
Nokia use DEMO style of Direct Marketing.
Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing .
Public Relations ( PR )…
During 2007, 15,000 ton packaging material has been saved by using smaller packaging.
Nokia have reduced the amount of printed material inside the box,
In 2007 Nokia began to increase the level of recycled content
Packaging is important because it protects products as they make their way from factory to customers.
Attractive, Good & Secure Packing
Branding Decisions :
Nokia follows Umbrella branding “N Series” & “E Series”
Logo shows their brand personality
Nokia focused on building customer, relationship and trust
Building friendship and trust is the heart Nokia brand
Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries. Branding…
Nokia’s key quality targets are:
For Nokia to be number one in customer and consumer loyalty .
For Nokia to be number one in product leadership .
For Nokia to be number one in operational excellence .
Quality is at the heart of Nokia’s brand promise, very human technology . Quality…