1)An important daily job of most publishers is to locate and acquire a worthwhile item to print. Publishers look for work that they believe will sell well and bring in profit for their company above breaking even with production costs. One way a publisher finds potentially successful material is to solicit it from established writers or famous and newsworthy members of society. Another way to find material is by reading through submissions and queries sent to them by authors. Unrequested manuscripts sent by authors are placed in a &quot;slush&quot; pile that is reviewed when there is time or an opening in an upcoming catalogue. Once they find a piece they are willing to print, publishers then must oversee the licensing and contracting of the work, which includes managing royalty rates for authors and the number of first edition prints. 2)After a work is contracted, the publisher is responsible for projecting a completion timeline and holding other team members accountable to it. This includes managing the editors who correct grammatical and content errors in the work and authors who are revising or finishing the work, as well as the layout designers, artists, cover printers, page printers, and book binders. A publisher also oversees these individual entities to ensure visual and textual continuity is maintained throughout. 3)Once the physical book is printed, it is the publisher's responsibility to market it. One facet of book marketing includes the publisher's relationship with book distributors, such as local sellers, wholesale buyers, bookstores and online sites like Amazon.com. The publisher needs to sell the book to distributors as a worthwhile and money-making entity and help the distributor market and promote the book to the public. Another facet of marketing is generating &quot;buzz&quot; around the printed work through advertisements, video spots, promotional items and book tours. 4)Publishers have started to face brutal competition from non-print sources over the last five years as digital media gains popularity. Reader devices like the iPhone and Amazon Kindle allow users to download book or newspaper text and access it anywhere without purchasing the physical book. To deal with this market threat, many publishers such as Simon & Schuster and Doubleday have begun to produce new books in both print and digital reader formats. 5)Due to increased financial pressure on the print business, a publisher's role in the promotion of a book has been scaled back as a way to cut costs. Now, instead of the publisher managing every aspect of the promotional circuit, they will give a small amount of promotional funds to the author and lay the burden of promotion on them. This strategy is increasing used with new, unpublished authors.
Ppt on technology mgmt
ASSIGNMENT OF TECHNOLOGY MANAGEMENT IN ROLE OF CTO IN PUBLISHING
Group member: <ul><li>Kanak Kiran Kisku(MBA/3510/10) </li></ul><ul><li>Ritesh Raj (MBA/3513/10) </li></ul>
Introduction <ul><li>The CTO plays the important role in developing competitive strategy. The CTO either may assesses the old technology or develops the technology, which help the company in improving the performance. </li></ul><ul><li>The CTO must have excellent combination of business and technical skills. </li></ul>
RESPONSIBILITY OF CTO <ul><li>Lead the development, execution and delivery of technology strategy. </li></ul><ul><li>Build and manage the technology team </li></ul><ul><li>Implement complex multimedia technical system including hosting, peer review and typesetting. </li></ul><ul><li>Project management of platform and systems implementation, thereafter maintaining these systems at the best possible level </li></ul><ul><li>Manage the relationship with technical providers, such as platform providers and providers of the submissions systems. </li></ul>
Cont…. <ul><li>Provide visible leadership within the scientific technology community </li></ul><ul><li>Anticipate and react to major technology changes to ensure the maintenance of technological competitiveness </li></ul><ul><li>Develop and implement database design and monitors size and space available in order to ensure sufficient capacity to meet business requirements </li></ul><ul><li>Ensure availability of platform and systems to authors, editors and end-users. </li></ul>
Cont… <ul><li>Establish technical standards and ensure adherence to them for product development and company operations </li></ul><ul><li>Work with internal and external teams to establish a world-class Institutional Repository </li></ul><ul><li>Responsible for delivering the platform solutions within schedule and budget </li></ul>
REQUIREMENT OF CTO <ul><li>At least 5 years in IT engineering, and ideally in an executive-level position. </li></ul><ul><li>Experience in semantic Web, tagging and journal publishing systems is a prerequisite </li></ul><ul><li>Demonstrated ability to interpret technology and market trends as a foundation for technology and product roadmap </li></ul><ul><li>Active interest in the technical challenges of the scientific publishing community </li></ul><ul><li>Excellent interpersonal and communication skills </li></ul><ul><li>BS in Electrical Engineering or Computer Science required. </li></ul>
Cont.. <ul><li>In publishing there is the project manager or publishing organization as a whole. </li></ul>
Role <ul><li>Acquisition and contracting </li></ul><ul><li>Timeline and project management </li></ul><ul><li>Distribution and marketing </li></ul><ul><li>Digital competition </li></ul><ul><li>considerations </li></ul>
The process of publishing <ul><li>Acceptance and negotiation </li></ul><ul><li>Pre-production stages </li></ul><ul><li>-editorial stage </li></ul><ul><li>-design stage </li></ul><ul><li>-sales & marketing </li></ul><ul><li>Printing </li></ul><ul><li>Distribution </li></ul>
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