In the design world , challenges to the status quo could be as minute as eliminating a sign up experience for your customers. But the effect could be an exponential increase in customer conversions .
Change is Good Or How to reduce anxiety and increase quality by embracing change as part of your organization’s design and development process. Ravi Singh User Experience Architect Follow me: @ravijsingh Friend me: facebook.com/ravisingh Network with me: linkedin.com/in/ravijsingh
Did John Dyson just piece together others’ good ideas?
Or find a gimmick that one-upped the competition?
Or was he divinely inspired ?
Could it be?
Outtakes takes are more than funny, they’re useful
The Dyson design solution took
12 years of development &
over 5,000 prototypes.
Simplicity is not effortless – it’s an outcome of a lot refinement (aka, trial and error ). By definition, quality and completeness come late in the process when the design is the most educated. Design learnings come from failures, so Try Succeed or Fail Learn Refine Quickly
The most persuasive presentation for change is through a literal prototype of the actual thing .
Build, tinker, test and sell it by demonstration , just like Dyson did, in whatever your medium happens to be.
Vetting your prototype is the best way to mitigate the risk of an ill-conceived design change.
Not all change is equal An attempt for Positive Change Worse than before Just different Better than before Uh oh. Undo the change! Hmm… Why bother changing? Yippee! Claim victory and make progress. Part of an explorative process. An active way to encounter serendipity. A way to identify bad ideas that can be avoided in the future. Something was learned. Improved design. But watch for unintended consequences and cost to achieve. Value Responses Outcomes
Evolution or Revolution, for better or worse Southwest.com 1999 – All visual metaphors (cutting edge for ‘99)
Evolution or Revolution, for better or worse Southwest.com 2005 – Changed to unambiguous links and facts
Evolution or Revolution, for better or worse Southwest.com 2008 – Focus on Key Tasks, a change for the better
Evolution or Revolution, for better or worse Southwest.com 2010 – Less focus, more options – a step in the wrong direction?